Is the Timing Perfect for a Self Tour Technology Acquisition?

Written by Posted On Tuesday, 23 February 2021 00:00

There have been an avalanche of articles and social media postings concerning the Zillow acquisition of Showing Time for a cool half-billion dollars, many of the articles drawing critical comments from upset real estate agents. One of the articles appearing in Inman pointed out that “Before the consumer even begins the transaction, there are two key parts to the “pre-transaction” phase of the real estate ecosystem, both search and showing. Zillow now owns both of those with the leading consumer search portal and now the acquisition of Showing Time. “

“If they added lockbox, that would be the end of that,” KW’s Gary Keller said. “That would be it. I could find a home, I could make an appointment, I could go see it, and I could get inside it.”

As soon as I read the Keller comment about adding the lockbox element, I texted my friend Jonathan Martis, CEO of Kleard with this midnight prediction: “Get ready, Jonathan, I believe your phone is going to start ringing off the wall with calls from acquisition suitors.”

Sure enough, in a matter of days, the Kleard executive team huddled and elected to seek an acquisition path. I reached out to Jonathan to find out more about his thinking on a possible acquisition of his Self Tour technology.

Jonathan said: “It's interesting timing because our executive team at Kleard have decided we are seeking an acquisition. We feel an acquisition will help Kleard's self tour technology grow much more quickly and benefit the real estate agent and consumer. Our technology is built for the future and we want agents to have this in their hands so that they're not being cut out. The timing for this is right, even Gary Keller believes this is a big deal as mentioned in the Inman article.

This is a big opportunity for the real estate industry to do something for its agents. What we've built with our self tour tech for properties for sale and rentals is the future. Our commitment while in the NAR REACH program was to help support agents and that's still our goal as we seek an acquisition. We want to support real estate agents with great technology.”

For more information on the self tour technology, check out

Rate this item
(1 Vote)
John Reilly

John Reilly is a real estate educator and one of the foremost writers of real estate materials, including several published books and numerous articles. His national bestseller, "The Language of Real Estate", published by Dearborn Publishing, is now in its seventh edition and selling over 125,000 copies. John, an attorney, served as a Captain in the US Army JAGC during the era of the Vietnam War.

While residing in Hawaii in 1995, John and his partner, Saul Klein, founded Real Estate Electronic Publishing Company (REEPCO), which produced RealTown and Internet Crusade. In 2000, John moved to San Diego to devote his efforts full time to real estate electronic publishing with a focus on the development and moderation of NAR’s online e-PRO Technology Certification Program.

John and Saul are still running REEPCO and continue to engage in new ventures that bring today’s cutting edge technologies to the real estate community. He resides in San Diego with his wife Patti, has three children and four grandchildren, and is content with the knowledge that he has led and continues to lead a life rich in career and family.

Agent Resource

How to capture your next prospect - click here

Realty Times

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.