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What Are the Best Marketing Tools for Real Estate Agents in 2021?

Written by Ashley Sutphin Posted On Wednesday, 14 April 2021 00:00

If you’re a real estate agent, your marketing tools are critical to the growth of your business and brand. The following are some of the best options available to you for 2021.


Canva really is one of the best marketing tools for any industry, but particularly one that’s highly visual like real estate. With Canva, you have graphic design tools that are easy to use and mostly free. Regardless of how much of a novice you are at graphic design, with the drag-and-drop features of Canva, it doesn’t matter.

You can gain access with a free account to stock images, templates, filters, shapes, fonts, and icons. You can directly upload your marketing materials from Canva to your website and social media channels. You can also save your design elements to keep your branding consistent. is a place where you can go to connect with your community, which is critical in real estate. As an agent, you can go to this platform, which the creators describe as hyperlocal, and build relationships with homeowners and business owners where you live and work. People go to Parkbench to find events, stories and news for their neighborhoods.

By connecting on Parkbench, not only are you making yourself visible in your community and providing yourself with the opportunity to establish your reputation as an authority, but you’re also learning more about the community which you can use to drive highly targeted campaigns.

LiveTour by iStaging

LiveTour by iStaging is a virtual tour platform, and since the COVID-19 platform, real estate agents have started using virtual tours more than ever before. With this tool you can create not only the virtual tours themselves but also panoramas and floorplans. It’s all DIY, and it eliminates the need to hire a photographer, as long as you have a fisheye lens on your smartphone.

You can brand your videos with your logo, and you can upload them to your website or use them in ad campaigns.

Pipeliner CRM

You need a CRM as a real estate professional, and Pipeliner CRM is a good option. With Pipeliner CRM, which is designed for sales, you can use features specifically for sales management. It’s visual, making it easy to use, and you can set goals and work together with your team or brokerage.

The best way to use Pipeliner is for tracking qualified leads, and there’s a pipeline view so you can see where there’s an opportunity specific to where you are in your sales process.

First App

Finally, the First app was developed by Remax. It’s an app that uses AI to help you get ahead of your competition. You can use the app to know what deals could be hiding within your existing database.

The app syncs with your phone and email and then once that’s done, you’ll get contacts highlighted that are likely to sell. Your phone and email contact are linked to property data and social profiles.

The idea behind First is that you’re starting conversations with sellers way before your competition, so you can focus your energy on what’s most valuable at any given time. It also helps you keep your database up-to-date and organized, and you’re following up with the most important contacts.

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