Executive Director of the Broker Public Portal, Joe Rand, Details Why He Believes That Homesnap Is One of the Keys to Improving the Client-Service Experience

Written by Posted On Wednesday, 24 November 2021 15:29

Executive Director of the Broker Public Portal, the industry initiative designed to promote a consumer-friendly, agent-friendly, and broker-friendly home search experience with the Homesnap app and website. Joe believes that Homesnap is one of the keys to improving the client-service experience.

JoeJoe Rand is the Chief Creative Officer for Howard Hanna | Rand Realty, one of the largest companies in the New York tristate region with almost 30 offices, over 1,200 agents, and closing over 6,000 transactions worth over $2.5 billion in real estate volume in 2020. He is also the Executive Director of the BPP, an industry consortium dedicated to building an advertising-free home search experience with Homesnap.

Joe is the pioneer of the “Client-Oriented Real Estate,” or “CORE,” philosophy of real estate education, which is designed to raise the level of client service provided by the industry by teaching agents how to be “great at their jobs.” An industry thought leader, has spoken at numerous industry conferences including Real Estate Connect, the RIS Media CEO Summit, REALTOR Triple Play, and the Women’s Council or REALTORS national meetings. He was honored by RIS Media in 2018 with one of the inaugural industry Newsmaker Awards, and recognized by Inman News in 2017 as one of the Top 100 Real Estate Influencers.

He is the author of Disruptors, Discounters, and Doubters, about how the industry can overcome the challenges posed by disruption by raising the bar on client experiences, and the forthcoming How to be a Great Real Estate Agent, about how agents can build their business by becoming better at their actual jobs. He is also a regular contributor to Inman News, and the author of several online blogs: the Client-Oriented Real Estate Blog, where he writes about the CORE concept and real estate education; the Rand Country Blog, providing real estate analysis for the New York City tri-stage market; and the Move to SUMA, about his personal experiences relocating from Manhattan to the suburbs.

A graduate of Georgetown University, Joe also has a law degree from Georgetown University Law Center and a Masters of Law from Stanford University. He lives in Nyack, New York with his wife, two children, and three dogs.


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