Hosting a virtual Open House can enhance the visibility of a property and drive potential leads

Written by Posted On Monday, 22 May 2023 09:05

A successful open house is a crucial aspect of selling or leasing real estate, but prospective clients may not always be able to attend in person. Fortunately, video technology now makes it easier to sell properties virtually.

The real estate industry has embraced this new technology; savvy agents are including the tool in their listing presentations, at the same time generating a larger home buyer audience.


According to the American Home Buyer Report: 2022 Edition, more than 1 in 3 buyers (36%) made an offer on a home sight unseen. Hosting a virtual open house can help real estate companies gain the attention of eager buyers and access a wider market, leading to more bids and faster sales.

Virtual open houses give your home exposure A well-executed virtual open house provides buyers with a better remote experience than photos and slideshows alone. ...

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A virtual open house is similar to an in-person one, except that attendees participate through a screen. Real estate agents use video conferencing tools such as 1-Click Connection™ 1-Click Virtual Open House software to conduct an on-screen walkthrough of the property and answer questions from potential buyers. There are two main types of virtual open houses: pre-recorded and live. Pre-recorded open houses allow you to film content beforehand and host the event from anywhere, while live open houses are streamed from the property, with potential buyers watching in real time.

Providing real-time access has the benefit of generating potential lead generation as the participant must pre-register to receive access.

Virtual tours are useful for any property, but they are especially valuable in situations where there is interest from out-of-state buyers, a high volume of online searches, multiple interested parties, or sellers who prefer less foot-traffic. The primary benefit of virtual open houses is that they extend your reach to a larger audience. In a competitive market, it is essential to make your properties as visible and accessible as possible.

Virtual open houses have several advantages, including fewer disruptions for sellers and cost-effectiveness in terms of time and energy. Pre-recorded options allow for convenient recording times for sellers, while live sessions require only the sellers and agent to be present. Physical materials such as snacks, pamphlets, floorplans, and flyers are no longer necessary, and fewer walkthroughs are required due to the size of the audience. Live sessions save time on editing and uploading videos, while pre-recorded sessions can be reused at every event until the house is sold.

Certain real estate agents might feel hesitant to appear on live streams as they may not be completely at ease in front of the camera. However, the procedure is not dissimilar to presenting to a potential client in person. By conducting a virtual demonstration whilst simultaneously providing a tour of a home, you are able to accomplish two tasks at once.

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Introducing the 1-Click Virtual Open House application, a convenient tool designed for organizing and advertising virtual open houses to potential homebuyers. With this app, you can easily schedule a date and time for the event and distribute invitations to your target audience. The app also includes an informative flyer, featuring an image of the property, as well as links to additional details about the listing. This user-friendly application is an excellent resource for real estate professionals seeking to streamline their virtual open house planning and promotion process.

1-Click Virtual Open House conferencing software is available for one-time use or on a monthly basis. See their flyer (link) (video) or visit 1-Click Open House - 1 Click Connection™

Tips for Filming an Open House:

First, test your bandwidth to ensure that you have adequate coverage throughout the home. Avoid dead zones to ensure a smooth filming experience.

Next, turn on all the lights and open all the doors between rooms to create an inviting and spacious atmosphere. Move slowly while filming to give viewers a chance to appreciate each room.

Speak in a clear and conversational tone to engage viewers as if they were standing next to you. Be descriptive and highlight features that are not easily visible in photos, such as open cabinets, appliances, and crown molding.

Throughout the tour, use descriptive language to provide context and give viewers a sense of the space. Keep the open tour to a maximum of 10-20 minutes to maintain viewer interest.

Finally, let your personality shine through and offer an experience beyond the standard tour. By doing so, you can leave a lasting impression on potential buyers. With a well-produced video, you can share the tour on social media, websites, and listing information links to increase your marketing reach.

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