Fast Track Your Sales with Open House

Written by Posted On Sunday, 03 November 2019 05:25

It’s time to take a good look at your numbers for the year. Not where you wanted to be? So, what are you telling yourself right now? Did you get a late start on the year? Did your market go south? Did your brain stay on permanent vacation after you came home from that week on the beach? The list can go on and on about why you aren’t on track to hit your goals this year—but the reality is, those are all excuses.  

It’s time to break free from your limiting beliefs about why you didn’t reach your goals, and embrace a strategy to help you hit the finish line with more sales at the end of the year…and momentum to start 2020 with a bang!

Are you ready to fast-track your career with more sales and not have to spend a dime on lead generation? Here are some easy steps you can do right now without spending big money. It all starts with how to get face-to-face with more people.

The easiest and fastest way to be in front of more people is by doing open houses. Now, before I start hearing any whining about why open houses “don’t work in this area”, I want you to keep an open mind! Frequently the reasons that open houses don’t work is because the agents believe they don’t work, and well, simply put, that attitude gives off a vibe of failure. No one wants to work with an agent who has “it won’t work” stamped on their forehead!

Open houses can be ho-hum ordinary…or you can make them spectacular. To reach the spectacular level, you need what I call the Open Houses on Steroids plan! This program works more effectively in residential areas, but depending on where your target market is, get creative about how to make this prospecting activity fun, creative, and highly profitable. 

Here’s the deal: Open houses give you the opportunity to contact the 40 properties around a listing a minimum of 3-4 times. If you do the math, 40 properties times 4 contact activities will result in 160 touches. If you schedule one open house a week for the next 4 weeks, you now will have had 640 touches a month

• Touch #1 - Start with a “Guess what your neighbors did last night” note that informs the immediate neighborhood that their neighbors are offering their home for sale. Ask them to share with anyone they know that would be interested in being their neighbor.
• Touch #2 – Invite each of the 40 properties around that newly listed property (10 on either side and the 20 across the street) to an exclusive, private “sneak peek” open house scheduled an hour before the public open house. 
• Touch #3 – Follow-up with a thank-you note for attending or a “sorry we missed you” note and offer to set up a private tour at their option.
• Touch #4 – When the property goes under contract, inform those 40 homeowners that you have buyers who are still interested in being in their neighborhood and to contact you if they are interested in selling.

I can promise you that if you’re consistently making 500-600 touches in person each month, you’re going to see an increase of activity, your sales funnel will be full, and you’ll end the year in the profit zone. Getting more sales is directly linked to talking to more people…so let’s get this party started!

For a copy of the checklist for Open House on Steroids go to:

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Terri Murphy

Terri Murphy, Communication engagement specialist, author, speaker, consultant, and Master Coach with Workman Success.  She is the author of 5 books, TedTalk speaker and co-radio host on Contact: or Email:

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