Associations and the Power of Going Digital With Debra Waldman Hernandez [Video]

Written by Posted On Wednesday, 22 April 2020 05:00
How did one of the  biggest states in the USA go digital and win? Learn from the Texas Association of Realtors® Director of Professional Development, Debra Waldman Hernandez, as she shares how her virtual online learning rocks!

A bit about Debra: 

Debra HernandezDebra has nearly 14 years' experience as Director of Professional Development for Texas REALTORS®. Professionally, Debra holds several designations. She holds the CIPS, RCE, TAHS, TRLP, and is C2EX endorsed. [The designations - Texas Realtors Leadership Program (TRLP) Texas Affordable Housing Specialist (TAHS) REALTOR® Association Certified Executive (RCE) Certified International Property Specialist (CIPS) C2EX Endorsed.] She’s most proud of the RCE, the professional designation awarded to association executives and staff. 

She leads a team responsible for the Texas 90-hour GRI program with more than 11,000 active member designees and has increased CE participation five-fold over a 10-year period. She also manages the state leadership program that's delivered at the local level with over 2,000 graduates. 

One of the areas where she has excelled is with the coordination of the education and port tours for the association’s annual international cruise that hosts approximately 200 guests each year, just completing their 10th year. As with most of their endeavors, they have partnered with RRC in recent years, positively impacting their exposure and building awareness of their designation. 

Debra values the relationships and partnerships our department has nurtured and developed with our local associations with a philosophy of creating an education partnership that benefits members and boards. 

“Our department's primary goal is to build awareness of the correlation between professional development and success in real estate. With a team of five, we have increased classroom attendance by eight-fold since 2006. We have accomplished this primarily by establishing strong partnerships with the local associations we serve, and the instructors who teach for them.”

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Terri Murphy

Terri Murphy, Communication engagement specialist, author, speaker, consultant, and Master Coach with Workman Success.  She is the author of 5 books, TedTalk speaker and co-radio host on Contact: or Email:

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