Spotlight on Women: Meet Best Selling Author, Latrivia Welch [VIDEO]

Written by Posted On Monday, 04 May 2020 21:15

How does a full-time mother of three, author of 34 books (and counting) go on to become the founder and godmother of the Russian Mafia Romance Genre? Meet the audaciously creative best-selling author whose stories were created in an effort to eradicate stigmas around African-American women as heroines, interracial dating and having multicultural children. Her quest is to entertain women with fun books that take their minds off the woes of everyday life. With fans in over 125 countries and over 750,000 copies of her books sold worldwide, we are pleased to introduce you to this amazing woman!

 A bit about Latrivia: 

LatriviaWelchBased in Memphis, TN, Latrivia Welch divides her time between her three passions: business, writing and community. 

As the Principal of Welch PR, a boutique public relations firm, her days are spent working with various clients to strengthen and spread their messages. 

As the President and CEO of RiverHouse Publishing, LLC, an indie publishing house for self-published authors, she spends her time helping people realize their artistic dreams through literature.

And as a USA TODAY bestselling author, Welch has penned of over 20 novels about interracial romance  in an effort to eradicate stigmas around African-American women as heroines, interracial dating and multicultural children. 

Having graduated from LeMoyne-Owen College and worked for some of the most impactful contemporary figures in the city of Memphis, Welch is committed to using her experience (over 17 years in public relations and marketing) and her passion to serve the community through volunteerism  to help the city progress in issues regarding women in leadership, politics, economic development, reproductive health, domestic abuse and education.

Welch is now the President of the Memphis Women’s Political Caucus and a board member on the Tennessee Women's Political Caucus and sits on the Executive Committee of the Memphis Branch NAACP as the Chair of Communications.  She is a member of Mothers of the NILE, a former board member for the Boys and Girls Club (Samelson) and a member of Alpha Kappa Alpha Sorority, Inc.  

Welch is also the proud mother of 3.5 children and the wife of Bruce Welch, III.   They spend their evenings watching cooking shows while creating awesome dishes in the kitchen, drinking wine and enjoying being a family. 

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Terri Murphy

Terri Murphy, Communication engagement specialist, author, speaker, consultant, and Master Coach with Workman Success.  She is the author of 5 books, TedTalk speaker and co-radio host on Contact: or Email:

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