Beware of the News and Its Interpretation!

Written by Posted On Monday, 07 June 2021 00:00

We need to take a minute and talk about the news we hear and the reaction there might be from it. We also must be very careful to look at the facts and the analysis by a variety of sources to be sure we have a clear view of what things actually mean and how they might impact the markets we serve.

I say this because we all know there is a significant media bias against the housing market. No matter what happens, there is always some outlets who are going to frame everything in the most negative light, even when an obvious upside is staring them in the face. The best example continues to be the complaint about inventory of homes for sale. YES, the number of homes on the market is falling, but that hasn’t stopped record numbers of home sales in 2018, 2019, & 2020. How can there be record breaking sales if there isn’t any inventory? Just yesterday there was a number of articles about falling purchase mortgage applications and a 3% drop in those mortgage applications accounting for lower home sales. Well, that may be true, but in this case, it isn’t; there were actually more contracts last week as there was a HUGE increase in the number of homes sold for CASH! Cash buyers don’t apply for mortgages!

Now, there is some pending data that will be reported tomorrow, June 4th, and next Thursday, June 10th, that you just need to be aware of. June 4th we will get the May jobs report and June 10th we will see important inflation data. These two reports could impact the interest rate markets either good or bad, depending on the news and how that news is viewed. I say this not to create fear or to say what will or won’t happen, I say this because you need to be prepared if any or all of the data puts pressure on interest rates, the possibility of wild fluctuations could be very real. So be prepared, and as always, if you like it, lock it; if the customer wants to gamble, get it in writing that they chose to float and accepts the outcome of doing so.

As always, questions or comments can be directed to: This email address is being protected from spambots. You need JavaScript enabled to view it.

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Michael White

After 18 years working in all phases of mortgage originations, Mike left day to day originations to start his consulting and coaching company. Now, more than 18+ years later, Mike is working with clients across the country in all markets, big and small, that have generated more than three billion dollars in loan originations within a year.

Mike teaches a system that is focused on time management, action planning, marketing a message, and creating value for both clients and referral sources alike. Quite simply, providing more value leads to more opportunities, more income, less time, and a systematic approach that begs to be duplicated.

 

By breaking down individual aspects of the mortgage business and providing a step by step approach to creating a consistent flow of opportunities that can lead to a highly successful mortgage practice. That is why people who incorporate these strategies out produce the national averages by almost 3 to 1!

Fundamentals and simple strategies provide day to day activities that help provide a “scheduled success” philosophy. It’s all about identifying, targeting, and establishing profitable referral relationships using exceptional value to keep you in the center of your own referral triangle. 

 

https://www.imtcoaching.com/

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