The last time you bought a new car, did you walk into the first dealership you saw and by the car that was in your favorite color? Of course not! You spent time doing your homework, reading reviews, comparing features, and when you had your choices narrowed down, you did a couple of test drives to see how the car handled. If you were just looking for a car that ran, then any dealership would do. But when you’re quite specific, seeking unique deliverables, then only a dealership that specializes in the brand and promise you’re seeking will fit the bill. Although a house and a car are different types of purchases on the surface, the premise for selection is similar. Today, sales is leadership. Anyone wanting to buy a home can get a ton of information from the internet, check out reviews and use online calculators, but in the…
Posted On Sunday, 14 July 2024 00:00 Written by
Freddie Mac (OTCQB: FMCC) today released the results of its Primary Mortgage Market Survey® (PMMS®), showing the 30-year fixed-rate mortgage (FRM) averaged 6.89 percent. "Following June’s jobs report, which showed a cooling labor market, the 10-year Treasury yield decreased this week and mortgage rates followed suit,” said Sam Khater, Freddie Mac’s Chief Economist. “We’re also seeing more inventory on the market, including a fair number of listings with price cuts, which is an encouraging sign for prospective buyers.” News Facts The 30-year FRM averaged 6.89 percent as of July 11, 2024, down from last week when it averaged 6.95 percent. A year ago at this time, the 30-year FRM averaged 6.96 percent. The 15-year FRM averaged 6.17 percent, down from last week when it averaged 6.25 percent. A year ago at this time, the 15-year FRM averaged 6.30 percent. The PMMS® is focused on conventional, conforming, fully amortizing home purchase…
Posted On Thursday, 11 July 2024 09:44 Written by
When was the last time you sat down and made a list of what you think you do differently from your competition? To the consumer, real estate agents don’t carry a high brand of differentiation, as it appears we all do the same things to sell a property. When thinking about what “special services” each of us can offer, we’re faced with the fact that we basically do the same types of service in slightly different ways. When working with a prospect, you need to stop them in their tracks and have them say “WOW!” The strategies are much easier than you think, and don’t require a large investment—but like any successful initiative, the plan needs action, execution and consistency. Here are three tips that will create a substantial difference when you want to deliver a unique, impressive and remarkable experience: 1. Be distinctive, not just different. From the first…
Posted On Thursday, 11 July 2024 00:00 Written by
Asking rents fell a record 12% year over year in Jacksonville last month, and also declined in Tampa, Orlando and Miami. Austin, TX posted a record drop, too. The median apartment asking rent in America rose 0.7% year over year in June to $1,654, the biggest gain in over a year and the highest median price since October 2022. That’s according to a new report from Redfin (redfin.com), the technology-powered real estate brokerage. Florida is bucking the national trend. The Sunshine State’s four most populous metro areas are seeing rent prices decline. Jacksonville’s median asking rent fell 12.4% year over year in June—the metro’s biggest drop in records dating back to 2019. Tampa posted a 6% decline—also the largest on record. In Orlando and Miami, rent prices fell 4.8% and 3.8%, respectively. Rents are also falling fast in Austin, TX. The median asking rent in the Texas capital decreased a…
Posted On Wednesday, 10 July 2024 10:45 Written by
26% of Realtors® Said Lack of Inventory and Housing Affordability Prevented Clients from Buying Homes in 2023 as Existing-Home Sales Fell to Lowest Level Since 1995 In 2023, when the volume of existing-home sales hit the lowest level since 1995, 26% of Realtors® named lack of inventory and housing affordability as the most important factors limiting potential clients from making a purchase, according to the National Association of Realtors®’ https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-nar-member-profile">2024 Member Profile. This annual report analyzes members’ business activity and demographics from the prior year. “2023 was a difficult year for Realtors® due to high mortgage rates and low housing inventory, which significantly impacted home sales volume,” said Jessica Lautz, NAR deputy chief economist and vice president of research. “Realtors® faced competition at all angles – not only to represent clients but also to ensure their buyers’ offers were accepted amid tough real estate market conditions.” Nearly two out of three Realtors® (65%) hold…
Posted On Wednesday, 10 July 2024 07:25 Written by
Right now, we are experiencing technological advancements at an unprecedented rate. From self-driving vehicles to generative AI like ChatGPT, our landscape as both business leaders and consumers is changing exponentially. In fact, I believe that change is too mild a term for the advancements in innovation we are seeing. Technological transformation is far more accurate. In today’s rapidly evolving world, merely being agile in our approach to innovation is not enough to sustain an organization in any industry. As technology advances exponentially, our strategies for internal and external innovation must also evolve. Staying ahead of the competition requires anticipating future developments. However, my process must also evolve with the times to help organizations and business leaders turn disruptions into innovative opportunities. For many years, I have used a three-step process to help clients become Anticipatory Organizations, and this approach remains highly relevant in the current climate of digital transformation and exponential change. 1. Always Begin…
Posted On Tuesday, 09 July 2024 00:00
4th of July is celebrated in recognition of the signing of the Declaration of Independence and the formation of these United States of America from the British Empire. There were many things that led to this occurring and, if dealt with differently, might have led to a completely different result. As throughout history we can look BACK and identify specific things that took the world down one path verses another. Studying history allows us to discuss these choices and outcomes. American history isn’t the only history we should be looking at today and the long holiday weekend. Our personal and professional history can be very helpful to review from time to time. While personal history is a much deeper topic than I can help you with here, a review of your own professional history can be very valuable. Today we are at the beginning of the third quarter of this year’s…
Posted On Tuesday, 09 July 2024 00:00 Written by
Are you one of those relentless comparers? The one that constantly compares themselves to others? Here's Top #3 from SmartWomen/SmarterChoices to get you off the comparison game!    
Posted On Monday, 08 July 2024 16:38 Written by
Real Estate Trainer & Expert, Melanie lays out how agents must up their game to articulate their specific value to the transaction.  
Posted On Monday, 08 July 2024 10:29 Written by
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