The role a marketing professional or marketing agency plays in the business world has already been evolving over the years. A century ago, marketing was relegated to salespeople going door to door, sharing flyers and implementing word-of-mouth efforts.

Even in the early 2000s, the act of promoting products and services revolved around creating one-way forms of communication. This included TV commercials, web ads, and marketing materials that were all very one-sided and informative.

In today’s environment of accelerated digital change, merely informing a customer using antiquated marketing tactics is no longer sufficient to stay ahead of your competition or ahead of consumers’ changing needs. Marketing demands now require an individual or team to implement a more dynamic approach focused on addressing future challenges nowThis is made possible with Anticipatory thinking and the exponential use of advanced digital technology available to all.

We are going to take an in-depth look at the trends in marketing today to analyze where they are headed and explore how to keep your organization at the forefront of consumer minds. Here are the three most important trends in the marketing industry today:

  1. Artificial Intelligence (AI) Is Overtaking Every Industry

Talk about conversational AI chatbots and how they are changing how we produce content and interact with customers online is everywhere. With the introduction of ChatGPT in 2022, AI applications helped us take a huge leap into the future, with many other organizations following in OpenAI’s footsteps by creating their own versions of the application. 

As these algorithms are becoming more sophisticated, a Hard Trend is that they will continue to do so at a more accelerated pace. Today’s consumers have a penchant for instant gratification, seeking answers and solutions on a near instantaneous level. As a result, conversational AI has far-reaching implications for marketers. They can facilitate the production of quick and effective content, creating a source for customers to ask questions about products and receive reliable answers, and quickly direct them to useful website information.

This technology is not slowing down and will not anytime soon, but many marketers are refusing to embrace the competitive advantage it can grant them. This is often from fear of change or worry that AI will make their skillset suddenly irrelevant. But putting off working with AI means they are falling behind others who do leverage this technology. Replace that fear by finding the opportunity it presents to you and your clients specifically!

  1. Virtual and Augmented Reality Is Growing

The time of using flyers, simple ads, and landing pages to entice customers has passed us by. As I stated earlier, these forms of marketing are one-way and informative but not interactive. We do not want to merely inform customers of products and services — we want to engage them with experiential marketing!

Getting your customers involved in your product is essential to remaining at the forefront of their thoughts. Both virtual reality (VR) and augmented reality (AR) are extremely common applications in many individuals’ lives. Outside of their recreational uses, marketing professionals and agencies can and should use them to get their message out!

For instance, if your client is a kitchen and bath remodeling company, consider creating a VR tour of their product showroom so customers can experience their work. Several retail brands, such as Warby Parker, are leveraging AR to show how glasses or apparel would look on each individual. This simplifies customers’ lives and facilitates an experience to take away the guesswork around selecting frames, shirts, or even makeup.

  1. Big Data Is Creating Personalization Opportunities

The trend we are now seeing become more important than ever is consumers wanting increased personalization. Marketing campaigns tailor made to speak directly to their wants and needs when they want or need something is vital. This is a trend that has been increasing steadily in the past few years, and it is a future certainty that it will continue to do so.

How do you anticipate a customer’s desires or needs? With the vast amount of data available to marketing professionals today, we can effectively link this data to the products or services of the clients we market to. But this comes with pairing advanced digital technology and big data. With the evolution of AI applications, this allows marketers to process vast amounts of consumer data and preferences quickly, helping them to suggest more accurate products and services based on buying patterns.

Leveraging this data to customize your marketing campaigns effectively is a crucial strategy in today’s marketing landscape. I’m not referring to basic targeted ads, but rather to genuine personal product recommendations on an individual level. Making digital marketing and sales feel more human and less like spam can foster a unique trust with your clients’ customers and create personal connections through digital technology.

All three of these trends are giving marketers the opportunity to see the future in their own industry and the industries of their clients. Think about how powerful this is! You are in charge of helping connect customers to your clients’ products, services, or processes with the goal of bettering their lives as a result. Think of how many more individuals you can serve and interact with by utilizing these three trends in marketing.

The key to successful marketing is how well you know your customers and how you use current technological advancements to demonstrate that your organization can meet their needs. With the boundless benefits that can be obtained by leveraging these trends, let them help break you free from legacy thinking or legacy technology. Remember: Just because your marketing campaign works now does not mean that it will continue to do so. Nothing is forever, but that should not come with fear!

Turn these trends into opportunities for you, your clients, their customers, and the world overall.

Posted On Tuesday, 18 June 2024 00:00 Written by

Father’s Day, LendingTree is revisiting single-parent homeowners, focusing on single fathers. We analyzed housing data to show homeownership rates among men who live without a spouse in a household with children younger than 18.

Metros with the highest homeownership rates among single dads

  1. Minneapolis
  2. Pittsburgh
  3. Cleveland
  4. Cincinnati 
  5. St. Louis

Metros with the lowest homeownership rates among single dads

  1. Los Angeles
  2. San Jose
  3. Orlando
  4. San Diego
  5. New York 

You can check out our full report here:

LendingTree's Senior Economist and report author, Jacob Channel, had this to say. 

"Homeownership can bring with it more stability than renting and therefore can be seen as an especially appealing goal for single fathers. That said, single fathers should recognize that buying a house isn’t always the best idea, especially if doing so will leave you seriously cash-strapped or otherwise make it hard for you to make ends meet. Remember renting a house you can afford is better than owning a house you can’t."

Posted On Sunday, 16 June 2024 06:30 Written by

The median asking rent climbed 0.8% year over year to $1,653 just $47 below the record high. Washington, D.C., Cincinnati and Chicago all saw double-digit increases.

The median U.S. asking rent rose 0.8% year over year in May to $1,653 — the highest level since October 2022, according to a new report from Redfin (, the technology-powered real estate brokerage. That’s the second consecutive increase (rents climbed 0.9% year over year in April) following 11 months of decreases. Rents rose 0.5% on a month-over-month basis.

Apartment prices are closely tied to apartment supply. Multifamily construction surged during the pandemic moving frenzy, which pushed rent prices down because building owners were competing for tenants. While multifamily building starts have fallen below their 10-year historical average, there’s still a backlog of new units that are hitting the market every month, which is putting a lid on how much prices can grow.

“Demand from young renters remains high, as many of them are opting to stay put rather than contend with an increasingly unaffordable homebuying market,” said Redfin Senior Economist Sheharyar Bokhari. “But so far, rent price growth has been limited because there are enough new apartments to meet demand, even in the busiest time of year for the rental market.”

For the past three quarters, the rental vacancy rate has hovered at 6.6%. That’s the highest level since 2021, though it’s worth noting that the vacancy rate is no longer growing like it was during the pandemic.

While asking rents ticked up in May, they’re stable compared to recent years; they rose as much as 17.5% year over year during the pandemic, and then fell as much as 4.1% this past summer. Still, the median asking rent in May was just $47 below (-2.8%) August 2022’s record high of $1,700, posing affordability challenges for some renters.

Rents Are Posting Double-Digit Gains in Washington, D.C., But Falling in the Sun Belt

In Washington, D.C., the median asking rent rose 11.1% year over year in May — the biggest jump among the 33 major U.S. metropolitan areas Redfin analyzed. Four other metros saw double-digit gains: Cincinnati (10.9%), Chicago (10.8%), Virginia Beach, VA (10.3%) and Minneapolis (10.3%).

The biggest asking rent declines were in Jacksonville, FL (-10.1%), San Diego (-8.7%), Austin, TX (-7.2%), Seattle (-5.9%) and Phoenix (-5.5%).

Rents are falling in the Sun Belt in part because the region has been building more apartments than other parts of the country (like the Midwest and Northeast) to meet demand brought on by the influx of people who moved in during the pandemic. But the pandemic housing boom is now in the rearview mirror, and property owners are facing vacancies, which is causing rents to cool.

Meanwhile, rents are rising in many Midwest metros because the region hasn’t been building as many apartments. The Midwest is also the most affordable region to live in, which helps bolster demand at a time when housing affordability is strained across most of the U.S.

To view the full report, including charts, metro-level data and methodology, please visit:

Posted On Sunday, 16 June 2024 06:17 Written by

The median U.S. home sale price hit a record high in May as demand continued to outpace supply, with the number of homes for sale roughly 25% below pre-pandemic levels

Home sales fell 1.7% month over month in May on a seasonally adjusted basis and dropped 2.9% from a year earlier, according to a new report from Redfin (, the technology-powered real estate brokerage. There have been just two months in the past decade with fewer home sales: October 2023, when mortgage rates jumped to a 23-year high, and May 2020, when the onset of the pandemic brought the housing market to a halt and home sales to a record low.

“Buyers today are facing many of the realities of a hot market even though few homes are changing hands,” said Redfin Senior Economist Elijah de la Campa. “Sales are sluggish because high homebuying costs are making both house hunters and prospective sellers skittish. And with so few homes for sale, buyers in some markets are getting into bidding wars, which is helping push home prices to record highs.”

Sales may pick up later this year if mortgage rates slowly tick down as expected.

May 2024 Highlights: United States


May 2024

Month-over-month change

Year-over-year change

Median sale price




Homes sold, seasonally adjusted




New listings, seasonally adjusted




All homes for sale, seasonally adjusted (active listings)




Months of supply




Median days on market




Share of for-sale homes with a price drop


2.4 ppts

6 ppts

Share of homes sold above final list price


1.4 ppts

-2.4 ppts

Average sale-to-final-list-price ratio


0.2 ppts

-0.1 ppts

Average 30-year fixed mortgage rate


0.07 ppts

0.63 ppts

Note: Data is subject to revision


Home Prices Hit Another Record High in May, and Mortgage Rates Kept Climbing

The median home sale price rose 5.1% year over year in May to a record $439,716. The average 30-year-fixed mortgage rate hit 7.06%. That’s up from 6.99% one month earlier and 6.43% one year earlier, and is more than double the all-time low of 2.68% during the pandemic. Daily average mortgage rates did drop to their lowest level in about three months this week after the latest CPI report showed that inflation is continuing to cool.

Even though homes are selling for more than ever before, many sellers are still having to lower their list prices after putting their homes on the market—one silver lining for buyers.

Nearly One of Every Five Homes for Sale Faced a Price Cut

Nearly one in five (19.2%) homes for sale in May had a price cut, up from 13.2% a year earlier and just shy of the 21.7% record high set in October 2022.

Some sellers are reducing their prices because they listed their home for too much initially and it ended up sitting on the market. The typical home for sale in May spent 32 days on the market. While that’s comparable with a year earlier, it’s the highest level for any May since the start of the pandemic.

Price drops are particularly common in areas where housing supply has been rising quickly, like Florida and Texas. In these areas, individual home sellers have been facing strong competition from homebuilders.

The Housing Shortage Is Improving, But Remains Severe

New listings rose 0.3% month over month in May on a seasonally adjusted basis and climbed 8.8% from a year earlier. Still, they were roughly 20% below pre-pandemic (May 2019) levels. That’s largely because many homeowners don’t want to sell, as they feel “locked in” by the low mortgage rate they scored during the pandemic.

Active listings, or the total number of homes for sale, rose 0.4% month over month on a seasonally adjusted basis and jumped 11.1% from a year earlier—the largest annual gain since the start of 2023. Still, active listings were about 25% below pre-pandemic levels.

While new listings represent the number of homes that were listed for sale during a given month, active listings represent the total number of homes that were for sale during a given month. That means that the latter metric includes homes that aren’t selling. One reason active listings have risen so much is that in some areas, homes are lingering on the market and getting stale.

Active listings are also soaring along Florida’s southwest Gulf Coast. In North Port, they surged 51.1% year over year on an unadjusted basis—the largest increase in the nation. Next came Tampa (46%) and Cape Coral (45.1%). Those housing markets are cooling faster than anywhere else in the country amid a new-construction boom, intensifying natural disasters and soaring insurance costs, a separate Redfin report found.

Meanwhile, many of the markets that are holding up best and seeing price increases—like Rochester, NY—are relatively affordable and have near-record-low supply.

Metro-Level Highlights: May 2024

  • Prices: Median sale prices rose most from a year earlier in Anaheim, CA (17.6%) Cleveland (15.1%) and Nassau County, NY (14.2%). They fell most in Cape Coral, FL (-2.7%), Honolulu (-2.1%) and Austin, TX (-1.1%).
  • Price cuts: In Indianapolis, 48.1% of listings had a price drop—a higher share than any other metro Redfin analyzed. Next came Tampa, FL (45.2%) and Denver (44.8%). The lowest shares were in Newark, NJ (13.4%), Lake County, IL (15%) and Milwaukee (15.2%).
    Note: Three of the 10 metros with the highest shares of price drops are in Florida and three are in Texas.
  • New listings: New listings rose most in San Jose, CA (32.7%), Seattle (31.2%) and Denver (31.1%). They fell most in Atlanta (-7.7%), New Orleans (-4.4%) and Greensboro, NC (-4.3%).
  • Active listings: Active listings rose most in North Port, FL (51.1%), Tampa (46%) and Cape Coral (45.1%). They fell most in New Brunswick, NJ (-8.1%), Chicago (-7.3%) and Raleigh, NC (-5.5%).
  • Closed home sales: Home sales rose most in San Jose (16.6%), Minneapolis (11.7%) and San Francisco (10.5%). They fell most in Stockton, CA (-15.4%), Buffalo, NY (-15.3%) and San Antonio (-14.3%).
  • Sold above list price: In Rochester, NY, 77.1% of homes sold above their final list price, the highest share among the metros Redfin analyzed. Next came San Jose (76.1%) and Oakland, CA (68.4%). The shares were lowest in North Port (5.9%), West Palm Beach, FL (8.1%) and Cape Coral (8.6%).

To view the full report, including charts, please visit:

Posted On Friday, 14 June 2024 05:48 Written by


The power of looking forward is often lost on those who just move from one day to the next, one week at a time, or just looking at results on a month-to-month basis. These people lose the perspective of the kind of long-range view that can maximize results. Many things must be done in the moment, but it really helps your mindset and your business if you spend a little bit of time each week being engaged in the process of looking forward.

As you have noticed, my emphasis on annual business planning in October so we can implement and be scheduled to hit the ground running in the new year with a full head of steam. Maybe you have read my article about the three distinct and critical 90-day windows of opportunity to focus and generate business while leaving time to vacation and unwind in the gaps in between? I spend a great deal of time trying to prepare my clients with not only the structure and processes to succeed; but also, the schedule of activities that get them motivated and focused on doing more business at a much higher level.

For some of you it may just feel like the middle of June, but it’s the time to organize for the 4th of July holiday week! Why “week” you may ask? Because the holiday falls on a Thursday, which means that people will check out on Tuesday or Wednesday, and most will skip work on Friday, while others may be shut down the entire week! Sounds simple, but what about those who need to close? Who is working? Can I get a closing agent? What if we need a VOE and the company is closed that week? Are you already on top of these issues? Could you win business now because you are? You could, if you were sharing that information with your people and your market!

Our business demands that we focus on immediate details. Our long-term success depends on looking forward and scheduling the outcome we desire!

Market moved well on the CPI numbers and some of the FED comments pulled us back a little. Keep an eye on initial and continuing claims this morning, along with the PPI numbers. Could help move the markets. If you have questions or comments: This email address is being protected from spambots. You need JavaScript enabled to view it.

Posted On Monday, 17 June 2024 00:00 Written by

Freddie Mac (OTCQB: FMCC) today released the results of its Primary Mortgage Market Survey® (PMMS®), showing the 30-year fixed-rate mortgage (FRM) averaged 6.95 percent.

“Mortgage rates continued to fall back this week as incoming data suggests the economy is cooling to a more sustainable level of growth,” said Sam Khater, Freddie Mac’s Chief Economist. “Top-line inflation numbers were flat but shelter inflation, which measures rent and homeownership costs, increased showing that housing affordability continues to be an ongoing impediment for buyers on the house hunt.”

News Facts

  • The 30-year FRM averaged 6.95 percent as of June 13, 2024, down from last week when it averaged 6.99 percent. A year ago at this time, the 30-year FRM averaged 6.69 percent.
  • The 15-year FRM averaged 6.17 percent, down from last week when it averaged 6.29 percent. A year ago at this time, the 15-year FRM averaged 6.10 percent.

The PMMS® is focused on conventional, conforming, fully amortizing home purchase loans for borrowers who put 20 percent down and have excellent credit. For more information, view our Frequently Asked Questions.

Freddie Mac’s mission is to make home possible for families across the nation. We promote liquidity, stability, affordability and equity in the housing market throughout all economic cycles. Since 1970, we have helped tens of millions of families buy, rent or keep their home. Learn More: Website |

Posted On Thursday, 13 June 2024 12:41 Written by

Daily average mortgage rates dropped to their lowest level in three months on Wednesday, after the May CPI report showed that inflation is continuing to cool. That could bring back some demand; for now, home sales are still declining.

The median U.S. home-sale price hit an all-time high of $394,000 during the four weeks ending June 9, up 4.4% year over year—the biggest increase in about three months. That’s according to a new report from Redfin (, the technology-powered real estate brokerage.

There are signs that home-price growth could ease soon. Asking prices have leveled off, and 6.5% of home sellers are cutting their asking price, on average, the highest share since November 2022. Prices are already declining in four U.S. metros: Austin, TX, Fort Worth, TX, San Antonio, TX and Portland, OR.

Meanwhile, the typical homebuyer’s monthly housing payment dipped to $2,829, which is $30 below April’s record high. Median housing payments have fallen slightly since April despite record sale prices because weekly average mortgage rates have declined to 6.99%.

Mortgage rates are likely to decline further over the summer, which would keep monthly housing costs from spiraling up again. Daily average mortgage rates dropped to their lowest level in three months on June 12 after the latest CPI report showed that inflation is continuing to cool. And although the Fed forecast just one interest-rate cut this year at its June 12 meeting, it’s possible the Fed wasn’t able to fully consider the fresh inflation data in time for the meeting; they may revise their projection at the next meeting. (It’s worth noting that daily rates have been volatile for the last several days; they soared after last Friday’s hot jobs report before dropping back down.)

“The latest inflation report is good for homebuyers because it has already sent mortgage rates down, though this week’s Fed meeting will temper mortgage-rate declines,” said Chen Zhao, Redfin’s economic research lead. “But on the other side of the coin, if lower mortgage rates bring back more demand than supply, that could erase the possibility that home-price growth softens, and push prices up even further. Lower rates and higher prices may ultimately cancel each other out when it comes to homebuyers’ monthly payments.”

For now, high costs are keeping some prospective homebuyers on the sidelines. Pending home sales are down 3.5% year over year, the biggest decline in three months, and Redfin’s Homebuyer Demand Index—a measure of requests for tours and other buying services from Redfin agents—is down 18%, sitting at its lowest level since February. But there is one encouraging sign for demand: Mortgage-purchase applications are up 9% week over week. On the selling side, new listings are up 7.8% year over year, but they’re below typical springtime levels, which is why home prices keep rising despite tepid demand.

For more on Redfin economists’ takes on the housing market, please visit Redfin’s “From Our Economists” page.

Leading indicators

Indicators of homebuying demand and activity


Value (if applicable)

Recent change

Year-over-year change


Daily average 30-year fixed mortgage rate

6.98% (June 12)

Up from 7.03% a week earlier, but down from a 5-month high of 7.52% 5 weeks earlier

Up from 6.94%

Mortgage News Daily

Weekly average 30-year fixed mortgage rate

6.99% (week ending June 6)

Down slightly from 7.03% a week earlier; down from a 5-month high of 7.22% a month earlier

Up from 6.71%

Freddie Mac

Mortgage-purchase applications (seasonally adjusted)


Increased 9% from a week earlier (as of week ending June 7)

Down 12%

Mortgage Bankers Association

Redfin Homebuyer Demand Index (seasonally adjusted)


Down 2% from a month earlier (as of week ending June 9)

Down 18%

Redfin Homebuyer Demand Index, a measure of requests for tours and other homebuying services from Redfin agents

Touring activity


Up 28% from the start of the year (as of June 9)

At this time last year, it was up 22% from the start of 2023

ShowingTime, a home touring technology company

Google searches for “home for sale”


Unchanged from a month earlier (as of June 10)

Down 16%

Google Trends

Key housing-market data

U.S. highlights: Four weeks ending June 9, 2024

Redfin’s national metrics include data from 400+ U.S. metro areas, and is based on homes listed and/or sold during the period. Weekly housing-market data goes back through 2015. Subject to revision.


Four weeks ending June 9, 2024

Year-over-year change


Median sale price



All-time high; biggest increase in about 3 months (tied with increase during 4 weeks ending April 21)

Median asking price




Median monthly mortgage payment

$2,829 at a 6.99% mortgage rate


$30 below all-time high set during the 4 weeks ending April 28

Pending sales



Biggest decline in 3 months

New listings




Active listings




Months of supply


+0.6 pts.

4 to 5 months of supply is considered balanced, with a lower number indicating seller’s market conditions

Share of homes off market in two weeks


Down from 48%


Median days on market


+3 days


Share of homes sold above list price


Down from 35%


Share of homes with a price drop


+2 pts.

Highest level since Nov. 2022

Average sale-to-list price ratio


-0.3 pts.


Metro-level highlights: Four weeks ending June 9, 2024

Redfin’s metro-level data includes the 50 most populous U.S. metros. Select metros may be excluded from time to time to ensure data accuracy.


Metros with biggest year-over-year increases

Metros with biggest year-over-year decreases


Median sale price

Anaheim, CA (16.8%)

Newark, NJ (16.4%)

New Brunswick, NJ (15.5%)

Nassau County, NY (14.6%)

San Jose, CA (13%)

Austin, TX (-3.5%)

Fort Worth, TX (-2.5%)

San Antonio (-1.1%)

Portland, OR (-0.9%)

Declined in 4 metros

Pending sales

San Jose, CA (12.2%)

Columbus, OH (5.8%)

Pittsburgh (5.4%)

Milwaukee (4%)

Seattle (3.6%)

Houston (-16.2%)

West Palm Beach, FL (-13.4%)

Fort Lauderdale, FL (-11.5%)

Atlanta (-10%)

Tampa, FL (-9.9%)

Increased in 13 metros

New listings

San Jose, CA (39.9%)

Phoenix (26.1%)

San Diego (23.2%)

Miami (20.9%)

Denver (17.7%)

Atlanta (-7.9%)

Chicago (-5.1%)

Newark, NJ (-3.2%)

Indianapolis (-2.8%)

Minneapolis (-2.1%)

Declined in 7 metros

To view the full report, including charts, please visit:

Posted On Thursday, 13 June 2024 06:04 Written by

More homes are sitting on the market for at least 30 days without going under contract, as homebuying demand falters in the face of high housing costs

More than three in five (61.9%) homes that were on the market in May had been listed for at least 30 days without going under contract, according to a new report from Redfin (, the technology-powered real estate brokerage. That’s up from 60% one year earlier and roughly 50% two years earlier.

The share of homes sitting on the market for at least one month has been increasing year over year since March, when growth in new listings accelerated but demand from buyers remained tepid, as it has been since mortgage rates started rising in 2022. More homes for sale paired with slow demand means that less-desirable listings are piling up, leaving some of them without a buyer.

This is according to an analysis of Redfin’s housing-market data, which goes back through 2012. The inventory data in Redfin’s report includes homes that were on the market for at least 30 days, or at least 60 days, without going under contract and were actively listed on the final day of the month.

Stubbornly high mortgage rates and record-high home prices have priced out many homebuyers, tempering demand even at a time of year when the housing market is typically warming up. The average 30-year fixed mortgage rate is 6.99%, more than double the pandemic-era low and just slightly below October 2023’s two-decade high of 7.8%. The median U.S. monthly housing payment is just about $30 shy of its record high.

Redfin agents report that move-in ready homes in desirable neighborhoods are still selling quickly, but listings that don’t fit that bill are starting to pile up in some parts of the country.

Two in five listings are sitting on the market for 60 days or more

Two in five (40.1%) homes that were on the market in May had been listed for at least two months without going under contract. That’s unchanged from a year earlier and up from 27.8% two years earlier.

The share of homes sitting on the market for at least 60 days was essentially flat year over year in both April and May. Before that, the metric had posted annual declines since last September. The share of homes sitting for at least 60 days is likely to start increasing next month so long as mortgage rates stay high, according to Redfin economists.

Metro-level highlights: Unsold inventory, May 2024

The share of inventory sitting on the market for 30-plus days is growing fastest in Dallas. Just over 60% of Dallas listings that were on the market in May had been listed for at least 30 days, up from 53% a year earlier. Next come three Florida metros: Fort Lauderdale (75.5%, up from 68.2%), Tampa (68.7%, up from 61.9%) and Jacksonville (69.2%, up from 62.9%). Inventory is growing stale fast in Texas and Florida largely because those states are building far more homes than anywhere else in the country, contributing to rising supply, and because some homebuyers are nervous about the increasing prevalence of natural disasters.

On the other end of the spectrum, the share of homes sitting on the market for at least 30 days has declined most in Seattle (41.2%, down from 50.5%), Las Vegas (55.9%, down from 63.9%) and San Jose, CA (34.4%, down from 42.2%).

To view the full report, including charts and additional metro-level data, please visit:

Posted On Wednesday, 12 June 2024 06:46 Written by

Median asking rent fell -0.7% in May, with declines across all unit sizes and pockets of increases in certain Midwest and Northeast markets

Rents dropped in May for the tenth consecutive month, though the pace of the decline has slowed since earlier this year, suggesting potential challenges for further reductions in overall inflation, according to the® Rental Report released today. This could potentially complicate the Fed’s policy decisions and also underscores the need for more housing construction, particularly in some markets where a lack of rental supply is contributing to higher prices.

The median asking rent nationally for 0-2 bedroom units fell by -0.7% ($13) from May of last year to $1,732, and declined across all size categories. That’s just $24 (-1.4%) below its August 2022 peak. Median asking rents have risen by 21.5% over the past five years. 

“Slowing rent growth preceded slower shelter inflation, and falling market rents – as we’ve seen in the last 10 months of® data – have furthered that deceleration in shelter prices,” said Danielle Hale, Chief Economist at®. “As a significant driver of overall inflation, shelter costs need to slow further and are expected to do so. However, waning market rent declines foreshadow smaller Consumer Price Index shelter declines ahead and put a question mark on whether we’ve seen enough to rein in overall inflation, complicating the Fed’s policymaking.”

CPI shelter index is “stickier”

Shelter costs have been a big driver of overall consumer cost increases. The Consumer Price Index for shelter, which includes rent of primary residence and the owners’ equivalent rent of residences, was up 5.5% year over year in April after rising 5.7% in March, and is down from a peak of 8.2% in March 2023. That government index typically lags behind market-based rent measures, like rent data, but recently that gap has widened, creating a “stickier” shelter index. It’s expected to drop further, but the pace of that decline has slowed since February, making it potentially more difficult for the overall inflation picture to improve. For renters, an uptick in housing construction to alleviate short supplies could help lower costs.

Rents drop in South and West, increase in Midwest and Northeast

The biggest year-over-year declines in median asking rent were seen in the South, led by Austin (-9.3%), Nashville (-8.3%) and San Antonio (-8.2%). There were also declines in the West, led by Phoenix (-4.5%), San Francisco (-4.3%) and Las Vegas (-4.1%). In other markets, strong labor markets stoked demand while the increase in supply of new units didn’t keep pace, pushing up rents. In the Midwest, rents rose in markets including Indianapolis (+4.4%), Milwaukee (+4.3%) and Minneapolis (+2.9%). In the Northeast, Pittsburgh (+2.4%) and New York (+2.2%) were among the markets showing an increase.

Rents decline across all size categories

Median rents for units of all sizes continued to fall in May. The median asking rent for studios nationwide fell by -1.9% on a year-over-year basis, to $1,449. That’s down -2.8% from the October 2022 peak but 17.3% higher than five years ago. Median rent for one-bedroom units fell -1.1%, the twelfth year-over-year decline in a row, to $1,612, which is still 20.3% higher than five years ago. And the median rent for two-bedroom units fell by -0.7%, the same rate of decline as last month, to $1,925. That was also the twelfth consecutive annual drop. Still, while two-bedroom rents were -1.4% below their August 2022 peak, they have risen by 23.3% over the past five years, a higher growth rate than seen in smaller units.

National Rental Data – May 2024

Unit Size

Median Rent

Rent YoY

Rent Change – 5 years

















Rental Data – 50 Largest Metropolitan Areas – May 2024


Median Rent (0-2 Bedrooms)

YOY (0-2 Bedrooms)

Atlanta-Sandy Springs-Alpharetta, GA



Austin-Round Rock, TX



Baltimore-Columbia-Towson, MD



Birmingham-Hoover, AL



Boston-Cambridge-Newton, MA-NH



Buffalo-Cheektowaga, NY



Charlotte-Concord-Gastonia, NC-SC



Chicago-Naperville-Elgin, IL-IN-WI



Cincinnati, OH-KY-IN



Cleveland-Elyria, OH



Columbus, OH



Dallas-Fort Worth-Arlington, TX



Denver-Aurora-Lakewood, CO



Detroit-Warren-Dearborn, MI



Hartford-West Hartford-East Hartford, CT



Houston-The Woodlands-Sugar Land, TX



Indianapolis-Carmel-Anderson, IN



Jacksonville, FL



Kansas City, MO-KS



Las Vegas-Henderson-Paradise, NV



Los Angeles-Long Beach-Anaheim, CA



Louisville/Jefferson County, KY-IN



Memphis, TN-MS-AR



Miami-Fort Lauderdale-West Palm Beach, FL



Milwaukee-Waukesha, WI



Minneapolis-St. Paul-Bloomington, MN-WI



Nashville-Davidson–Murfreesboro–Franklin, TN



New Orleans-Metairie, LA



New York-Newark-Jersey City, NY-NJ-PA



Oklahoma City, OK



Orlando-Kissimmee-Sanford,  FL



Philadelphia-Camden-Wilmington, PA-NJ-DE-MD



Phoenix-Mesa-Scottsdale, AZ



Pittsburgh, PA



Portland-Vancouver-Hillsboro, OR-WA






Raleigh, NC



Richmond, VA



Riverside-San Bernardino-Ontario, CA



Rochester, NY



Sacramento-Roseville-Folsom, CA



San Antonio-New Braunfels, TX



San Diego-Chula Vista-Carlsbad, CA



San Francisco-Oakland-Berkeley, CA



San Jose-Sunnyvale-Santa Clara, CA



Seattle-Tacoma-Bellevue, WA



St. Louis, MO-IL



Tampa-St. Petersburg-Clearwater, FL



Virginia Beach-Norfolk-Newport News, VA-NC







Rental data as of May 2024 for studio, 1-bedroom, or 2-bedroom units advertised as for-rent on®. Rental units include apartments as well as private rentals (condos, townhomes, single-family homes). We use rental sources that reliably report data each month within the top 50 largest metropolitan areas.® began publishing regular monthly rental trends reports in October 2020 with data history stretching back to March 2019.

Posted On Tuesday, 11 June 2024 06:44 Written by


Does balance even exist in business …?

Balancing long hours in real estate with personal demands can be challenging. Focusing on high-impact tasks can drive your business forward and spend your time wisely. Time blocking also works well. By scheduling specific blocks of time for client meetings, property showings and administrative work, realtors gain back personal time.

Back to the question…

I ask the question, “Does work-life balance even exist?” because most high achievers swear by long hours and being obsessed with their goal until they reach it. In other words, they are extremists. Balance doesn’t exist in their world because they DON’T want it to. Perhaps it exists in those who remain “mediocre” or “comfortable” which is where the majority of people are. High achievers are obsessed with details, and surpassing their numbers. A great measure of success is taking a snapshot of where you are today, where you were last year and years prior to then. If you remain in the same spot than some behavior has to change.  

First, achieving work-life balance may be of no concern to high achievers in real estate. High achievers expect to win. They have high standards which can lead them to work longer. Second, their drive for perfection can lead to overworking. Instead of giving up on high standards, learning to delegate tasks will be crucial.

I believe there are good aspects of NOT achieving work-life balance just because of the unique drive and excitement for what one does everyday. What balances one person may NOT do the same for the next. We are all different. If you fall into the small percentage that stand out from the norm, that could be a good thing. Conversely, it would make sense to know your own limits and set your own boundaries. Recognize where you are and act accordingly. Downtime can be scheduled if needed.

This is what my time out looks like:


Posted On Tuesday, 11 June 2024 06:26 Written by
Page 3 of 75

Realty Times

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.