Tips To Optimize Your Linkedin Profile
Since its creation in 2003, LinkedIn had a vision of connecting and creating job opportunities for people across the globe. With over 830 million members worldwide, it has grown to be one of the leading platforms for professionals to network, recruit, or even find investors. In fact, a recent report showed that 87% of recruiters find LinkedIn to be an important tool in finding vetted candidates, with the percentage jumping to 90% for recruiters under 45.
When used properly, LinkedIn can help take your career or business to the next level, but it can be difficult to figure out exactly how to create the perfect profile. We’re sharing 4 tips to help your LinkedIn profile stand out from the rest. You might even consider hiring a LinkedIn profile writing service to maximize your profile.
1. Professional Photo
Including a professional photo at the top of your profile is incredibly important, as it’s the first impression a visitor gets from your profile. To have the ideal profile photo, consider these tips:
- Use a high-resolution image that won’t appear grainy. The ideal size should be 400x400 pixels.
- Make sure your face takes up at least 60% of the frame.
- Don’t include multiple people in your photo.
- Avoid using a selfie and have someone else take the photo for you.
- Use an expression that fits your personal brand.
- Try to keep the background simple so it doesn’t distract.
- Choose an outfit that you’d typically wear to work.
- User natural lighting for the best results.
2. Have a Compelling Summary
LinkedIn profiles that stand out the most often have a compelling summary that is packed with personality and passion. It’s important to paint a vivid picture of yourself, your values, and your work ethic so that recruiters can understand exactly who you are and what you’re all about. Be sure to consider the tone of your summary, and write it in the first person to keep it conversational. Avoid using jargon and specific terms that may be difficult for others to understand or interpret.
3. Include Core Skills
Selecting applicable skills from LinkedIn’s drop-down menu is an important feature to include in your profile because it gives a quick rundown of the things you do best. Additionally, these skills can be endorsed by others in your network who have worked with you in the past. Having a skill endorsed shows to visitors and recruiters that others agree with your skill sets based on personal experience.
4. Add Recommendations
While it is greatly beneficial to have your skills endorsed on LinkedIn, it is even more beneficial to include actual reviews. A review serves as an open testimonial to your and your business. Having that third-party comment on your profile gives visitors and recruiters an inside look at how you do your business and work with clients or colleagues.
Conclusion
If you want to be successful on LinkedIn, it’s important to optimize your profile so that it can stand out to visitors and recruiters. Including the tips listed above will give you a head start on creating a profile that leaves a lasting impression.
