An integrated content strategy is the creation, distribution, and management of relevant and high-value content that aligns with your business goals.
Content marketing is going to be bigger, better, and more desirable than ever this year. Consumers are craving original, relevant, and compelling content. 78% of consumers prefer getting to know a company by their content instead of advertisements. 70% of consumers believe companies that provide original content are invested in developing strong relationships with them (Placester).
Content connects your business with your audience and attracts, engages, and converts consumers into meaningful and qualified leads.
This is two-part series that discusses why a content strategy is essential to the success of your business in 2014.
Part I: 4 Reasons Why Your Business Needs A Content Strategy
“In the digital age, every business is in the publishing industry.” Michael P. DuDell - Author of ABC's Shark Tank Jump Start Your Business
Original content will be the golden ticket for true content marketing success. Your content is your most valuable business asset! An integrated content strategy will empower your business in 4 key areas:
1) Thought Leadership: Content is a powerful channel to establish yourself as a leading authority in your field. Being a leader isn’t just about sharing the latest industry news. Lead by telling compelling stories, speaking authentically about your experiences, and answering client questions.
2) Establish Authority with Google: Google uses the content you create on external websites and Google+ activity to determine your online authority. Authority will:
- Feature you as an authority in your field on Google+ and Google searches.
- Increase content visibility in personalized Google searches.
- Potentially increase content ranking in non-personalized Google searches.
3) Power Up Your Connections With Social: Develop a content strategy before your social strategy. Your social media presence will be recognized when you consistently provide high-value, original content. Shared and repurposed content are fine as long as original content takes priority. When original content gets liked and shared by your audience, that mean more traffic to your site.
4) Brand Awareness: Targeted content can build brand awareness. Your readers will begin to recognize your name/brand when you consistently provide high-value content. Focus on a your niche expertise. Tell stories that start conversations and encourage engagement. Make sure content is easily shared and accented by photos, videos, podcasts, and infographics.
Content marketing is emerging as the predominant method to connect with your audience and attract meaningful and qualified leads. Don’t miss out on the benefits of an integrated content strategy for your business!
Next up:
Part II will lay out the roadmap for your content strategy to win big in 2014!
Share your comments and thoughts with me on Twitter and Google+
Resources:
Not on Google+? Start with my post here as well as Stephan Hovnanian’s Google+ Profile Optimization Checklist and his book Google+ Pro Tips: Strategies for Posting and Sharing on Google+.
Excellent summary by Craig Fifield: Understanding Google Authorship, Authority, & Author Rank
Marketing Move From Selling To Telling: 7 tips You Need For Effective Business Storytelling
http://www.vtldesign.com/inbound-marketing/blogs/why-your-business-needs-a-blog-now/
http://contentmarketinginstitute.com/2011/05/content-strategy-before-social-strategy/
https://exploreb2b.com/articles/5-reasons-why-you-should-write-articles-for-your-business
Photo Link : Small Business Techonology
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Jessica E. Roberts
Content Strategist & Consultant ✩Connection|Collaboration|Community✩ t: 860-595-5726 |e: This email address is being protected from spambots. You need JavaScript enabled to view it. w: http://news.jessicarobertsrealtor.com/
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