Why Numbers of Showings or Foot Traffic Just Don't Matter

Written by Posted On Friday, 11 April 2014 03:02

What is interesting in our digital world is that many times Sellers still have questions about “shouldn’t we be getting more foot traffic?”  This comparison is interesting.  About the same listing timeframe or days on market for all three listings. It has some issues on marketability because people are afraid of synthetic stucco pure and simple. It has been shown 6 times and we are negotiating an offer on it right now.  Have had three (3) offers actually.  The next home is now under contract.  In 75 days it showed 6 times and is now about to close! 

Now the third home, the one on Thornbrooke, is getting foot traffic! The house gets shown constantly. Thornbrooke has had 10 times as many showings! Almost one a day!  Yet, I can’t buy an offer on this house it seems! Reason being, the backyard drops off the deck into a ravine about 30 feet below the house. The “backyard” is about 5 feet off the back of the house before it drops off into the ravine.  The backyard is killing it yet if showings translated into offers then this one would certainly be under contract right now!

 

MLS Number:

 

Total number of appointments:

6

Address:

811 Riverbend Pkwy

Appointments in the last 30 days:

2

Price:

$299,900

Appointments in the last 7 days:

1

   

Status:

ACTIVE



     

 

MLS Number:

 

Total number of appointments:

6

 

 

Address:

1175 Moore Grove Rd

Appointments in the last 30 days:

0

 

 

Price:

$289,000

Appointments in the last 7 days:

0

   

Status:

Under Contract

       

 

MLS Number:

 

Total number of appointments:

63

 

 

Address:

3727 Thornbrooke Place

Appointments in the last 30 days:

28

 

 

Price:

$229,900

Appointments in the last 7 days:

7

   

Status:

ACTIVE

       
       



 

My point is, I could show you things like this over and over again. It’s like when I went and bought my last computer. I researched it for months…and months….online.  When I finally went to Best Buy I knew exactly what I wanted.  Didn’t have to go to the store and play with them and figure it out because I had done that online. This is how people shop for houses today as opposed to 10 years ago. 

They see what they like online and then if it appeals to them they will schedule a showing.  That way you weed out all the ‘tire kickers’ and focus on showings with motivated buyers that already have an interest in your house!  Again, 10 years ago we would load people into the car and take them to every single listing out there because that was the only way to see them all!  There was no Zillow and no Trulia!  Today I have buyers that do ride by’s upfront before ever seeing the houses that I send them to look at online to make sure the location is right. This too reduces foot traffic on some listings because buyers are able to be more informed than ever! It is a better system and yes I know and can empathize that it ‘feels better’ when people are walking through the house and looking at it, but showings and foot traffic don’t equate to an offer.  Felt these stats kind of emphasized this point!

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Hank Bailey

Hank was born and raised in Athens, GA. He moved to Oconee County in 1984 and has been a resident ever since! Hank started his career in 2005 so he's been on the roller coaster of both up and down markets. Throughout Hank's real estate career he has learned many lessons. He values doing a good job and doing it the right way. His motto is "hard work is not to be applauded, it's to be expected." As he tries to be a good student of his business, he watches trends in every angle of the real estate business, including having an eye to look for and identify the quality of construction on newly renovated flips to new homes.

Also being in front of the MLS or multiple listing service daily on three different MLS platforms (Georgia MLS, FMLS, and Athens MLS) he knows comps, keeps up with new listings, and knows the markets. Having experience for years as an Accredited Buyer's Representative he is adept to knowing what inspections are needed and the right inspector or contractor for the job! Finally, his most fun is negotiating with buyers and sellers. After almost 500 closed sales in his career, he has a lot of experience doing it! In 2010 Hank emerged as the #1 agent with Prudential Georgia Realty, Hoschton, GA. From that point on he has been the #1 agent in each office he has been apart of through 2017. He also is a member of the RE/MAX Hall of Fame, a lifetime achievement club Hank attained in just 3 years!

Hank's key attributes include his dedication to his clients, responsiveness, hard work ethic, and last but not least, his knowledge of how to market residential real estate. He has an unparalleled desire for every client he represents to be part of his extended family, and he has a true commitment to do anything to help them achieve their #housegoals !

www.hankbailey.com/

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