You're on the Internet, but you don't feel like you quite belong. Is it a little like being a country rube setting foot in the big city for the first time? Nobody likes the feeling of being in unfamiliar territory. But, help is on the way.

The Real Estate Pro's Internet Edge, written by Barbara Ling is your guide to taming the Internet, especially for those without much of a technology whip. And its geared specifically for Realtors, for the Internet.

Boasting forewords by Internet luminaries such as trainerMichael Russer, John Peckham, developer of the Real Estate Cyberspace Society, and super salesman, Ralph Roberts, The Real Estate Pro's Internet Edge provides a "complete, cutting-edge, self-contained, profit-generating system" that helps Realtors "make more money."

Author Ling maintains that Realtors who read the book will find techniques to make you stand out from every other real estate agent that's already there. And it will make you money by leading you step-by-step through all the most profitable ways of using the Internet. "You'll sell more houses, find more clients, and make more money by taking advantage of everything that's out there," says Ling.

Topics in the book include such basics as:

• How to get online effectively to begin with
• What to look for in web site designers
• How not to get ripped off when choosing a designer
• Local and state-specific places to advertise yourself
• How to locate your community niche
• How to market your site to your targeted audience
• Newsletters
• Netiquette - how to keep your customers happy
• Why to avoid bulk email

The Internet Edge showcases plenty of free information such as where to learn the secrets of search engine placements, skill building for publicizing your site, free classifieds and other free publicity for your listings, domain name suggestions, and free ways to prospect for customers. Now in its third edition, this book is considered by many to be the new bible of how to do real estate business over the Internet.

Available for purchase at Ling's web site, Real Estate-Resources. com, The Complete Real Estate Pro's Internet Edge System contains: 6 easy-to-follow, technique-packed books that discuss in great detail the basics of the Internet (what it can do for you), advanced techniques (finding buyers from search engine queries, news, forums, etc.), honing your skills (Internet tools, business networking), buying a real estate pro's web site (what to buy, how not to get ripped off, etc.) and marketing your web site (search engine secrets, exchanging links, community web sites, and more).

You can choose from the Agent's edition (basic Internet searching, Realtor's research, web site creation, CD-ROM and audio cassette), or the Broker's edition (much more extensive research, how to find Realtors to hire, effective business Internet marketing, networking with recruiters, profiting with an Internet specialist and other issues, CD-ROM and audio cassette, Master class, and licenses for up to 20 people from the brokerage to use CD-ROM/audio cassette/class), or even just the individual sections themselves.

Ling, an Internet consultant and systems engineer with AT&T, Lucent and IBM, has created an online niche in teaching online recruiting and marketing techniques. The Real Estate Pro's Internet Marketing Edge is Ling's 5th book.

Published: July 16, 1999

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