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Real Estate News and Advice |
December 2, 2009 |
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How to Make a Success of Short Sales
by Rob Jacobs
Short sales are a lot of work but, if you are like me, you get a lot of satisfaction from helping people who otherwise would end up in foreclosure. Even when you have a negotiator handle the bulk of the paperwork and phone calls, an unqualified or worse yet an unwilling seller can squash your work, your wallet and your closing. If you are in a declining market (who isn't) you should probably begin adding a qualifier into your normal list presentation right now. I know a lot of Realtors who find out in the 11th hour that Joe and Jane seller have not made a mortgage payment in three months and that the auction is looming. This throws your entire system out of whack. You now have to rev up you marketing, get with the lender, drop the price and call everyone you know to try and get an offer at the last minute. Chances are that without an offer on the table, the lender will not stop the sheriff sale. All your time, money and efforts are now wasted because you just didn't know. So, what can be done to help these people in distress. The seller probably didn't tell you because they were embarrassed to tell a stranger their financial woes. In this current market, they need to spill their guts. Its not easy or comfortable to come right out and ask them if they are making their mortgage payments. That is why you need to know the qualifier questions that will lead them into the answers that will help you, to help them. Start by asking questions that are not personal but opens up the seller to what needs to be said. Simple questions like "why do want to sell" can lead the conversation into where they are and what motivates them. "What do you think your house is worth" and "would you consider reducing the price to sell" are questions that will get you some interesting perspectives on what they perceive the market to be in your area. The great qualifier is "how quickly do you NEED to sell"? When the eyes shoot to ground or defense mechanisms come into play you know its time to dig in and find out if they've lost their job and they are prolonging the inevitable. Another problem that I see a lot is that the seller calls the Realtor to list the property a week before the auction or, in redemption states after the auction has taken place! These are the sellers that you need to be very careful with. They waited until the last minute to sell their house and more times than not it is out of shear desperation. These people are the ones that can drain every bit of energy from you and walk away from the house without a care in the world. First of all, why didn't they call you when they were only a month or two behind? There are some legitimate reasons. Maybe they thought that they would be back to work or, they knew that their house was not worth what they owe so why bother trying to sell it. These are the ones that you may be able to help. The other ones ... . Desperate people do desperate things and when you get caught in the middle of their indecisive behavior, you are asking for trouble. These are the people who care a whole lot today and not at all tomorrow. You will work 10 times harder for them and probably will not close the deal. Common traits of these wishful sellers are:
Fortunately there are some ways that you can qualify these sellers. Now that you know some of the questions to ask, make them come to you. Nothing extraordinary but, asking them to bring some paperwork to your office is a simple request and it may weed out the unmotivated. My reasoning is that if they want your help, they will do a little extra to ensure the successful sale of their home. If they are resistant to simple requests, it is a red flag that you need to take seriously. Otherwise, you may find yourself going the extra mile for someone who has plans on leaving their worries behind, and that includes you! Most people do not know that there are options open to them. Many lenders now offer workout deals for homeowners who are able to re-adjust their mortgage into a manageable rate. Some of these people may just need to refinance out of an ARM in order to save their home. There is no reason that you, their agent should not lay all of the options out for them. A short sale is the last option before foreclosure and there is no sense in marketing a home that should not be sold. Pre-qualifying your seller will save you lots of time, money and headaches. Published: May 21, 2008 Use of this article without permission is a violation of federal copyright laws.
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