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How Emails Made Me a Better Real Estate Agent

Written by Posted On Monday, 19 June 2017 21:48

When it comes to marketing, emails are by far the most efficient method for a real estate agent. It makes the process of connecting with clients easy and affordable. It also increases profits and is the best method of lead generation. Below are just a few reasons why.


A Myriad of Benefits

Traditional marketing has become less effective over time. It is very costly and you don’t truly know if many people are seeing your message. Consumers don’t absorb media the way they used to. There is no real connection between a real estate agent and a person who sees their newspaper or billboard ad. It’s important to reach out to people where they are, and that is online.

Emails are an excellent way to keep my clients up-to-date on my real estate work. This marketing technique can be tailored to appear more personable. For example, I can widely announce when a new open house is occurring. Are the holidays coming up? I can create a special email just to wish my customers well. Subscribers can reply directly to me, which equals valuable real-time feedback.

Unlike traditional marketing methods, I’m better able to track the effectiveness of my digital campaigns. Email marketing software allows me to view a variety of analytic information, including click-through rates. If it seems low, I know that my method needs to be modified. I can also see how many people are subscribed. Real-time reporting is a powerful tool that should be harnessed.

If I want to do it myself, email marketing software is relatively inexpensive. For every $1 spent, $44.25 is the average return on email marketing investment. It seems too good to be true. However, the simple reality is that potential customers are more likely to be reached through email. The numbers speak for themselves.


Taking Control of my Marketing

I have the ability to target my emails to different segments. Say I want to reach out to customers in different areas of town. Or maybe I know people who are looking to do real estate investment, rather than buying a house to live in. Email marketing allows me to even reach people who don’t live in the same state or country. Tailoring my message to reach only those demographics allows others to keep their inboxes clean. 74% of marketers say targeted personalization increases customer engagement.

I can save time and effort when I use email marketing. Traditional methods involve having flyers or postcards printed and distributed door-to-door. It's a lengthy process of deciding upon a general message and hiring a graphic artist to create it. Once a household receives it, they can take one glance and throw the card in the trash. I am be none the wiser. With digital marketing, I can save the legwork and reach out to my customers from the comfort of my office. I can now keep it short and sweet. In fact, subject lines fewer than 10 characters long have an open rate of 58%.


Beginning The Process Is Easy

While not necessary, email marketing firms can be hired to aid in the process. Do a Google search to find the best option for you. Your needs vary dependent upon the size of your customer base. FulcrumTech, a leading email marketing agency, is an agency focused on your ROI. They provide templates and guides on how to get started. The service is free for up to 2000 subscribers and 12000 emails per month. There isn’t much to lose by experimenting with such a powerful resource.

There you have it. I can automate my marketing through emails to save time and money. Without a doubt, email marketing has been invaluable for me as a real estate agent. Say goodbye to traditional forms of marketing. Email is now the preferred method of connecting with your customers.

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