What are the total numbers of branded apps being maintained by your brand? What would be the “real estate” value of your branded apps? Contrary to bricks and mortar, the central concept for branded apps is based on engagement which is linked to the brands and not on location.

So, what really is a branded app? It is a mobile app developed by a company to promote its brand identity. The app represents the brand’s values, logo, colors, and visual identity. Moreover, a branded app must produce results and add to the ease of the customer experience. By this means, the customer experience will improve and support a certain defined level of customer activity tracking by making use of the application.

Most branded apps today are valuable, but lack in dimension, scope, interest, customer engagement, and experience. As the mobile user market is growing year after year, as a brand you have to rein in the growth and link it to your branded app. Maybe you need to add hour-based changes that vacillate according to your market activities and customer usage, or should include a marketing tool that enables customer experience to be persistent across time and not only devices.

So, how can you extend the use of a branded app? There are different application developer based tools that can be used, but it is only effective when it results in sales, response or a better customer experience. When it comes to engagement, according to a report, after a mobile app is downloaded, the average retention rate after a month is 39% which falls to 20% after the first three months. In this situation, brands should make their application such that it provides valuable experience, learning, sharing or a gaming experience.
    
Valuable Apps

There are plenty of valuable apps in the market. For example, L’Oreal’s Makeup Genius app, which has been successful in improving customer experience. AUDI and BMW offer apps that provide valuable pre-drive and driving experience – such as showing your car’s parking or enabling you to start your car remotely. These three and many other brands offer improved levels of customer engagement with the brand along with enabling the brands to monitor customer activities.

Educational apps

When it comes to educational apps, there are training apps – internal training, external training, corporate training and direct learning apps. For example, brands like Udemy, Mindflash offer corporate training whereas NauticEd app offers sail and sailboat training. All the mentioned apps and much more are certainly education-based and designed to evolve with you.

Sharing and Gaming apps

Sharing apps enables you to share almost everything – be it files, photos, books, etc. For example, iBooks app enables you to share your favorite books. When it comes to game-based apps, they can offer a combination of education, benefits, and sharing, making the gaming apps more engaging and beneficial for your brand.
 
Traditionally, most of the mobile applications were developed and launched for a specific purpose only. Along with all the coalition across the mobile sector and the development from cable-based transmit to on-demand offerings, the brands must have to cultivate the trends and formulate sequential installments that will draw in users to return to the app again and again.

Every app must meet the four essential requirements: education, benefits, sharing and gaming and an app that meets only one or two requirements will, in most cases, have a limited shelf life. When it comes to mobile app development, see that you create a sequence of installments – providing new solutions, new paths, and new tasks in line with fast pacing world of consumers that vacillates and circulates across the world of marketing.