The beginning of anything seems to be pretty difficult. Matters become even more complicated when you begin your work in an environment of strong competition. The business of real estate is seen to have earned a peak. Most of the people are persuaded to go towards setting their own real estate business.
Who doesn’t need a guideline? Here we are to give you top 5 smart ideas to put your real estate marketing in full gear.
- 1. Take advantage of social media: Social media is definitely not about teenagers and young adults tapping messages. It is basically an exposure. And don’t you need exposure? Since you are a beginner, make sure people get to know you. How is a client supposed to know you when you haven’t promoted yourself in the correct way? The most efficient way is to approach the online platforms. Make a website and create a chat room where interested people can leave their inquiries. Tell people about yourself on your Facebook page and Twitter accounts. As soon as you get your first project show it off. Go live showcasing that property. Let the town feel the buzz!
- 2. Come up with catchy offers: What are we talking about? Marketing. Our aim is to attract the buyers and sellers to your office. Do something which makes you different from the rest of real estate market. Bring something innovative. You can bring some offers which will definitely fascinate your clients. Everyone wants to save some money. Let’s suppose you take a commission of 20% but now since we want attention and appreciation both, tell the client that your revised rates give you a commission of 15%. Don’t forget to mention that it is a limited time offer. Know their needs and play smartly!
- 3. Sponsor events: You might think that it is a crazy idea but believe me this works. Many beginners think that sponsoring an event must need a heavy investment and it might be too risky. But imagine the exposure it will buy you. It will buy you a slot for advertising. For now, it is okay if you can’t manage to sponsor an event of high note but the least you can do for your real estate marketing is to sponsor the minor ones. Book fairs, sports events, exhibitions etc. can be given a try. Such risks give you a double of what you spend!
- 4. Leave the camera on roll: Your real estate marketing is a celebrity which needs to be photographed at every possible moment. Hire a photographer or polish your own photography skills. Take best shots of the property you are dealing with and advertise it on your social media platforms and your office as well. It is necessary that each photo is artistic enough to catch the attention of viewer. They find it quite interesting to know that you have been dealing with properties like the one those. Excellence lies in the beauty you expose!
- 5. Ask for reviews: This one is the most important one. People have blind faith in what they hear from their fellows. For this purpose, ask your clients to leave reviews about your performance. This will convince the interested people to contact you. According to Nelson, from Numberoneproperty, winning trust of clients might be very difficult but once the town begins trusting you, your name doesn’t need persuasion. Make sure you deal fairly with your customers because your name needs positive reviews. A bad reputation can kill your business before starting. Convince them with their own remarks!
Real estate marketing is not as tough as it appears. If you follow the right paths you will very soon win the trust of public.
