Real estate agents face different challenges than you’ll find in most businesses. Often, they work with clients for an incredibly long time before they ever see that commission check and repeat purchases aren’t exactly common.
For this reason, successful realtor marketers take lead generation very seriously, and regardless of the great referral traffic, you need to develop marketing strategies that will attract new leads who may want to purchase homes.
Facebook Ads have proven very effective for realtor marketers, and the fact that a lot of people misuse the site is also a major advantage. And although it can be a bit time intensive to use a managing plc ppc campaign, we strongly advice that you seek help from real estate lead generation companies. These professionals will help you achieve and convert real estate leads, as they will ensure proper managing of your Facebook business page, create targeted funnels and push traffic through them. With the help of real estate lead generation companies, you will get in touch with more people within your area that are interested in buying a new home. After finding these prospective Clients, their information is shared through complimentary CRM in real time. This will enable you connect and schedule meetings with them, thus closing more deals every month.
This post will teach you how to increase the number of real estate leads you generate as a realtor marketer. Also, you will learn how to market your Clients home via Facebook Ads.
Get creative with the ad format
A nice picture is a must. And the same way this attracts people in reality is the same way it works on Facebook. This is the reason why ads that run without pictures are not so successful.
Amongst the things to focus on is the carousel ad format. You may choose to include multiple images, and show different rooms of the same house. Putting up pictures of a nice home, with a great looking kitchen, beautiful windows, and facilities is very important.
Use Smart Targeting Choices
Smart targeting is a major deciding factor whether or not an ad would be successful. You can't completely depend on zip code targeting, even if this also has a role.
Facebook Ads for real estate advertising features a good number of effective targeting options. Here's a few of them that will be effective for real estate agents.
The “lively to more behaviour”. This is self-explanatory. This form of targeting is very precise, as it attracts people that have interest in purchasing or selling homes.
First time buyers is another form of targeting that attracts people who want to own their first home. The best way to attract this set is by advertising starter homes of a low-mid price range.
Household income targeting. This targeting option will work along with any of the above mentioned options to attract Clients that may be interested in homes of a particular price range. This will slow homes to people according to their income and budget.
Use Lead Generation Strategies
This is a very important part. All other aspects of targeting options and adverts would fail without the correct lead generation strategies.
There are several real estate lead generation strategies and tools that can be used to get in contact with your customer. Here's a few:
- Giving your prospective customer a resource along with a lead generation Facebook Ad.
- Including email registration to your listing.
- Offering consultation before hand.
