Let’s face it. Today’s world is mainly device-driven, with most people focusing on internet ads and social media to market their businesses. However, while internet marketing is a highly relevant avenue, specific traditional marketing techniques such as postcards still have a place in any realtor’s arsenal. 

Real estate postcards are a proven effective and economical method of gaining the attention of your ideal target audience. A well-designed postcard can help you generate a ton of leads almost instantaneously. 

But that’s just barely scratching the surface. So here’s a detailed look at three key benefits you can expect from real estate postcard marketing like Wise Pelican. 

1. A Real Estate Postcard Can Help Build Brand Awareness

Postcards can help drive traffic to your office, website, and even social media pages by including vital contact information about your real estate business. If you’re planning a special event such as an open house event, a date postcard is an excellent method of getting the word out. 

Additionally, using ‘just listed’ postcards can help generate new leads and improve brand awareness among potential customers as well as other realtors who can show your listing to their buyers. 

Leverage real estate postcard marketing to make your brand so you can have a business edge over your competition. 

2. Postcards Are Cheap and Easy To Make

A key benefit of real estate postcard marketing is the low cost required to prepare and execute a postcard marketing campaign. 

You don’t need to have graphic design skills or special software on your computer to design a real estate postcard. All you need is the right image, template, and message to begin. 

Rather than spend a fortune on radio or print ads that aren’t particularly measurable, printing and personalized postcards with a specific CTA (call to action) in bulk and sending them out will cost you a lot less.  

3. Real Estate Postcards Are Delivered Straight to the Client

Real estate postcards are delivered to the mailbox or door of potential clients you have targeted as the ideal audience. Whether you’re using a mailing list you’ve bought from a reputable service or one that you’ve personally curated, you can target people who are highly likely to respond to your CTA.

Compared to the hundreds or thousands of emails people receive every month, postcards have little competition, and you’re guaranteed that they will undoubtedly gain more attention than an email would. 

Additionally, a postcard is already ‘open,’ and the message is delivered at first glance. As such, you need to make sure your postcard has great visuals and a compelling message to trigger your client’s curiosity. 

Keeping Your  Real Estate Postcard Out of the Bin

The truth is a lot of people have very little patience for direct mail. You only have a couple of seconds to gain your potential client’s attention before they decide to keep it or throw it in the trash. Make sure you point out articulately in the postcard what your client has to gain but keep it simple all the same. 

Hopefully, the benefits listed above should convince you to consider integrating postcards into your real estate marketing campaign.