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The Role of Music in Staging Real Estate

Written by Posted On Wednesday, 19 October 2016 15:28

There are a number of critical factors that must be taken into account when it comes to properly staging a real estate property, particularly if it is your goal to quickly sell the property at an optimal price. Although it is quite common for real estate agents to incorporate strategies relating to just about every sensory perception, music is rarely at the top of mind. This is unfortunate, particularly since including the right kind of music in a real estate showing can go a long way toward ensuring the best possible outcome for the real estate agent as well as the seller of the home.  


John Jesensky, a composer and orchestrator, has repeatedly emphasized that the key to successfully incorporating music into the home staging process lies in the selection of the ideal type of music. As a real estate agent, it is your goal to create an atmosphere that is most conducive to encouraging a sale. Since musical tastes vary considerably, you should make every effort to pick out a relatively neutral musical selection that is both pleasant and unobtrusive. This is a difficult task, but Jesensky believes that there are certain selections that hold an essentially universal appeal to prospective buyers.  


The longtime music expert and award-winning composer cited classical music -- along with certain forms of jazz -- as an especially safe selection that consistently makes a neutral or positive contribution to the manner in which the property is perceived by buyers attending any open house or private showing. Of course, the volume at which the music is played should be kept at a level that ensures it remains in the background and does not hinder conversation or otherwise cause some unnecessary distraction.  


Making the right musical choice can help create an immediate feeling of being at home in the mind of the buyer, as it has been repeatedly noted that classical music contributes to making people feel much more at ease with their surroundings, no matter where they happen to be. Anything that makes a real estate property feel more like home in the mind of the buyer is obviously more likely to increase the odds of making a sale at an optimal price for the seller.  


It is an undeniably small detail, but the best and most successful real estate agents understand the value of paying attention to such seemingly minor details. 


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