Being a realtor or a real estate agency, you probably know that how hard it is to promote the home listings. Only shooting quality pictures of the property and list them on different sites like Zillow, Realtor can’t be the one stop solution. Because of the on growing competition of the real estate business, always you should think outside the box.

Even in this pandemic situation real estate is one of the sectors that keeps there head up. According to a statistic “842K houses were sold in the USA in 2020”. 

In this article I will mention few tips that will definitely help you to promote your listing in the real estate market.

1. Let the Buyers Know what Special in the Listing

When listing the property, besides the general features like the area size, room number, room dimension, color must include a unique selling point of the property.

A potential buyer will search several houses before making the final decision. So, you must include a story to make the listing memorable.

Mention the outdoor adventures near the house, community activities, trip places for a weekend or something special that makes the house attractive to the buyer.

2. Besides the Pictures Focus on Video Marketing 

A buyer will visit the property before buying finally. Until then, the best option is to make a virtual tour of the property. It is only possible if you can capture a perfect video tour of the property. This is very effective because in the busy schedule of the buyer, he/she can’t visit the place many times. 

Some good practices when capturing the videos for marketing:

• Don’t make a lengthy video. A well captured 2-minute video can describe thousands of pictures and texts.
• Capture the outside views from the house and don’t forget to include video subtitles.
• Make a proper aspect ratio of the video keeping in mind where you will promote it. For instance, the square shape videos are perfect for Facebook and Twitter, a vertically captured video is perfect for IGTV and a horizontal video is displayed properly on YouTube.

3. Implement Proper SEO Techniques

If you are running your own website search engine optimization help your listings to stand out in SERP ranking. If you can explore the genuine search terms and write your listing using those words, then your page will be visible for the relevant search queries. 

Steps to follow when implementing SEO for listing pages: 

On-page:

• Create a blog section along with the service pages and listing pages.  Blog sections will help you to get more organic traffics. And you can land those traffics on your listing pages by using CTA buttons.
• For your listing pages, make sure every section is visible properly for users. Don’t forgot to include a custom meta description, optimized title and well- formatted and short URL for the pages.
• Use the schema markup for property listing. It will help Google to understand your page better and display your page in SERP in a rich snippet.
• Make the contact us button visible from every angle of the website.

Of-page:

• Share your listing pages on social media like Facebook, Instagram, Pinterest, twitter, etc.
• Make fresh backlinks for the listing pages to boost the rankings.

If these things are seeming to be complicated for you then you can find out a property marketing agency to do the SEO for your listing pages. But before hiring them check out their previous projects in this niche.

Best Places to Promote the Listings Online:

According to National Association of Realtors “In 2019, 50% of the buyers found their home from the internet”. Obviously, the percentage is already increased in 2021. Top three places to promote your listings:

1. Property listing Websites:

Probably you heard about some websites like Realtor, Trulia, Zillow, etc. These are the top directories for house listings. The visitors of these websites speak for them. As a realtor or real estate agency if you can’t mention your own website then this is the best option to market your house listings.

2. Social media

If you are ready to promote the property in video format, then social media is the best platform to burst the listing in the market over the night. Video content generates huge shares on social media. The best platform you can use are Facebook, Instagram, Pinterest and Twitter.

3. Make your Own Website  

It can be a long-term process but it will be worth at the end. You can avoid the charges per listing on other websites by creating your own. Make a beautiful website and implement SEO to rank your own listing pages on SERP.