Some of you may have noticed a new technology that Realtors are using to market homes for sale. The 3D tour is an innovative and useful way to market a home sale, not only in the local market but also across the world. However, despite the benefits, few Realtors are capitalizing on this technology. 

The WhoMove Team knows the benefits of using technology to promote our listings. We use 3D tours for luxury homes and also for unique floor plans that are hard to visualize in photos and text alone. 

Not all of our properties qualify for a 3D tour so it is important to talk to your agent to find out what the parameters are. 

We have seen, first hand, the benefits of using this technology. It is impressive to look at and gives buyers a TRUE virtual tour of the home. This is perfect for marketing to out-of-state and out-of-country buyers as well as give buyers 24-hour access to your home.

Virtual tours get clicked on 40% more than listings without virtual tours

Properties featured with virtual tours get 95% more phone inquiries

Properties featured with virtual tours receive 65% more email inquiries versus those without

Virtual tours generate 49% more qualified leads

The reason for these successes is that 3D virtual tours engage buyers in a way words and photos can not. They offer ‘location intelligence’ and a visceral sense of a property that increases emotional engagement. And unlike an open house or home visit, with a 3D virtual home tour, the prospect can take their time – from wherever they may be located – to delve into any feature that would make a house or apartment feel like a home. (Source: https://matterport.com/blog/2017/10/02/why-home-sellers-and-buyers-love-3d-virtual-tours/)

If you have not seen a 3D tour, please click here.