Goal Setting Made Easy

Written by Posted On Sunday, 29 September 2019 05:25

Making goals and achieving them can be really challenging! Chances are, you’ve been taught to make a business plan each year, and focus on the goals you want to achieve over the next year and up to five years in the future. But when you take stock of your life, chances are, where you’re at is not at all where you imagined you’d be! For many of us, our plans may have taken a detour, or completely derailed due to something unexpected.

Most people set goals that hinge on every single day of the upcoming year working perfectly. So, what happens when it doesn’t? What happens when you have an unexpected illness, a death in the family, or your life is disrupted by a natural disaster, such as a flood, hurricane or wildfire? You can’t play “catch-up” all the time, and it feels discouraging to fall short on your goals, whether those goals are personal or business related. So, what’s the solution?

According to authors Brian P. Moran and Michael Lennington in the “The 12 Week Year,” if you view an annualized year, you may be setting yourself up for failure before you even start. In this must-read book, they share their tips for achieving your goals by focusing on executing one week at a time.

Here are a few steps to help you navigate one week at a time:

1. Think 12 weeks instead of 12 months.

In “The 12 Week Year,” Moran and Lennington address the challenge of why some people get more accomplished than others. They share how developing consistent execution by closing the gap of goals 365 days out to a more flexible—and scalable—12-week system is the key to more productivity, and, ultimately, success.

2. Every day of every week counts.

Change your focus to look at shorter timeframes to inspect your progress (or lack of it). To successfully accomplish this, you must begin by readjusting your daily activities. A Daily Success Habits Tracker is one of the best tools to help you do this. Using this tracker each day to record a daily target for a specific number of calls, handwritten notes and other dollar-productive activities will help you develop incremental success habits every day.

3. Track your time and eliminate fake work.

Learn to focus on activities that get you in front of more people with solutions to meet their needs. For example, in your market, is there a specific age demographic that may be ready to trade down from big homes to single-level living? Target them with information, living solutions and options. And don’t just rely on new magic platforms or super systems. Pick up the phone for an hour every day and connect with people who need your services to see measurable results.

4. Deadlines create urgency.

Did you know that many sales agents do their best work at the end of the year? That’s because people tend to focus on the finish line and pour on the power to make their numbers once it’s in sight. Change your focus from a year-end finish line to a week-end finish line to see compounded results by this time next year.

The daily and weekly improvements we make can yield huge dividends at the end of the year. Trying to lose weight? While losing half a pound a week feels like slow progress, over a year it amounts to 26 pounds—and that is very noticeable! Want to save more money? Making a $25 a week deposit doesn’t seem significant, but will give you $1,300 in savings in a year. And in real estate, making one more prospecting call each day five days a week puts you in contact with 250 more people a year—and if you win the business of even 2% of those prospects—that’s 6 additional transactions a year! Is that worth your time? You bet it is! Commit to focusing on weekly wins to cash in on big results!

For a copy of the Daily Success Tracking and other productivity tools, click here.

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Terri Murphy

Terri Murphy, Communication engagement specialist, author, speaker, consultant, and Master Coach with Workman Success. She is the author of 5 books, TedTalk speaker and co-radio host on KWAMtheVoice.com. Contact: TerriMurphy.com or Email: [email protected]


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