Opportunity Knocks

Written by Posted On Monday, 13 June 2022 00:00

When opportunity knocks, answer the door!!! As the mortgage industry goes through another series of changes, you need to know how to take advantage of these changes. 

We have talked about the purchase to refinance balance for all originators. Never has that balance swung so far to the refinance side, then back to the purchase side, that this has been a challenge for some to navigate. 

There have been thousands of layoffs industry wide, some good people who have lost their jobs because their companies were not ready for the shift in business. Many licensed originators, LOAs, processors, underwriters, closers, and support people who could be a HUGE benefit to any thriving mortgage branch or company. Are YOU prepared to take advantage of this opportunity?

The new reality is you need to be strong in the PURCHASE arena and setting coffee appointments with Realtors® and buying leads is NOT going to get you where you need to go. You need to master the key five skills:

  1. 1. Prospect – Master Diversity
  2. 2. Process – Master your Process
  3. 3. Master Communications – email won’t get it done
  4. 4. Database – Master the collection and retention of your contacts
  5. 5. Master Value – It’s NEVER about price, it’s always about value!

If you need help in any or all these areas, I can help. This isn’t about just about survival; it’s about learning to THRIVE! I have a very limited calendar this summer and only a few spots left for my annual business planning events this fall. If you would like to discuss how I can help you, your team, your branch, or even you entire company, please reach out to This email address is being protected from spambots. You need JavaScript enabled to view it. and we can set up a time to talk about your needs and your budget. Opportunity is knocking…

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Michael White

After 18 years working in all phases of mortgage originations, Mike left day to day originations to start his consulting and coaching company. Now, more than 18+ years later, Mike is working with clients across the country in all markets, big and small, that have generated more than three billion dollars in loan originations within a year.

Mike teaches a system that is focused on time management, action planning, marketing a message, and creating value for both clients and referral sources alike. Quite simply, providing more value leads to more opportunities, more income, less time, and a systematic approach that begs to be duplicated.


By breaking down individual aspects of the mortgage business and providing a step by step approach to creating a consistent flow of opportunities that can lead to a highly successful mortgage practice. That is why people who incorporate these strategies out produce the national averages by almost 3 to 1!

Fundamentals and simple strategies provide day to day activities that help provide a “scheduled success” philosophy. It’s all about identifying, targeting, and establishing profitable referral relationships using exceptional value to keep you in the center of your own referral triangle. 



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