See You in September

Written by Posted On Monday, 05 September 2022 00:00

Many of you won’t remember this famous song, but the reality of our business is that September is one of the most critical months of the year. As we transition from summer to fall, vacation back to school, we look forward to the final quarter of the year. September can quietly make or break your year by what you do or don’t do! You must take control over your schedule to maximize opportunities. The key words are visibility and opportunity!

While each market is different, the transition from summer to fall brings with it many community events, school functions, charity fund raisers, and a huge number of harvest festivals of one kind or another. The key for all of us is to take part in one or more of these activities. Sure, you should attend as many of these as possible and network, but these events afford you the opportunity to share these events through Facebook® live, and even still pictures! More importantly, it gives you a chance to help promote these events while being visible to your market and possibly shared with others you aren’t yet in front of!

The other piece of the September puzzle is found in preparation for other events in October and beyond. If you are looking at Halloween as a target for event, now is the time to put your plan together and collect your team to execute. Creating your event timeline and task list is essential so you can have the time to do the job well. If other events for you are built around Thanksgiving, Black Friday, or even and end of the year celebration; September is the time to get that ball rolling!

If you have a plan and would like to flush it out more, or if you would like to create a fall plan, feel free to reach out! This email address is being protected from spambots. You need JavaScript enabled to view it.

Market moving information today and tomorrow. Unemployment & Employment data both today and tomorrow, new and continuing claims today and the August jobs report is Friday.

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Michael White

After 18 years working in all phases of mortgage originations, Mike left day to day originations to start his consulting and coaching company. Now, more than 18+ years later, Mike is working with clients across the country in all markets, big and small, that have generated more than three billion dollars in loan originations within a year.

Mike teaches a system that is focused on time management, action planning, marketing a message, and creating value for both clients and referral sources alike. Quite simply, providing more value leads to more opportunities, more income, less time, and a systematic approach that begs to be duplicated.


By breaking down individual aspects of the mortgage business and providing a step by step approach to creating a consistent flow of opportunities that can lead to a highly successful mortgage practice. That is why people who incorporate these strategies out produce the national averages by almost 3 to 1!

Fundamentals and simple strategies provide day to day activities that help provide a “scheduled success” philosophy. It’s all about identifying, targeting, and establishing profitable referral relationships using exceptional value to keep you in the center of your own referral triangle.

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