Every real estate agent should use real estate farming as a lead generation technique. But are you wondering what is real estate farming? In this article, we'll cover what is real estate farming, including its definition and how to use it as a lead generating strategy.
What is Real Estate Farming?
A real estate agent will use the lead generating technique known as "real estate farming" to focus on a particular neighbourhood or region within their market. Geographic farming is another name for this tactic. This tactic aims to keep you in the forefront of people's minds in the specific neighbourhood you select.
Real estate farming is very similar to actual farming, as the name suggests. To reap the rewards in the future, you are sowing seeds. The seeds here stand in for your relationship with the local homeowners. You are putting yourself in a position to stand out to these homeowners when you try to deepen those connections over time through dialogue and involvement with the neighbourhood.
These homeowners will think of you first when the time comes to sell even if they aren't currently in the market to sell. You'll also be able to fully capture that market before moving on to the next one by concentrating your marketing efforts in one local area at a time.
How to become the Go-to Agent in your neighbourhood?
1. Use neighborhood hashtags
Local hashtags make you visible in a variety of social media channels. Use hashtags when you post on social media to ensure that your messages appear in the relevant threads and neighbourhood feeds.
These postings will continue to work for you because they are left up permanently.
Use typical tags for the farming community you are in by doing some research. Effectively utilising hashtags on social media is a terrific method to increase brand awareness and exposure to individuals in the communities you are cultivating.
2. Attend your farming area's city and county meetings
Attend the city and county meetings to prove you are the definitive authority on your community. This can be done in person or online. Be aware of forthcoming changes and difficulties the city is experiencing. Take decision-makers from the area to lunch or coffee to learn the true situation there.
3. To stand out, send 4 x 6 real estate farming postcards
Make sure to engage them if you're going to spend time and money on postcards. For your real estate farming postcards, choose a 4 x 6 size. Postcards are read more often than letters. In many cases, people won't even open an envelope, but a 4 x 6 postcard is sure to catch the recipient's eye.
Ask your chosen lenders and title providers if they will help fund some of the investment. On these postcards, some might collaborate with you. The addresses and mailing labels will frequently be provided by title companies.
Send postcards about real estate farming to the same address at least once a quarter. If feasible, send mail more often. If you stick with it, this approach is effective. A single mailing won't help you much. CONTINUE TO BE CONSISTENT in your mailings. Agents that consistently mail postcards to the same neighbourhood each year notice results and earn a respectable return.
