The real estate industry is a lucrative one, but it is also highly competitive. For example, according to the National Association of Realtors, as of November 2022, there are 1.6 million real estate agents working in the USA

Because there is so much competition, agents must do everything they can to give themselves an edge. That includes adopting new technology and putting it to the best possible use within their business.

An example of this is digital signage. In this article, we explain how its use is helping real estate agents market their businesses more effectively and generate higher profits.

What Is Digital Signage?

Digital signage is a form of marketing that uses electronic displays to show information, videos, images, and other media. It can be used for a variety of purposes.

Because it's digital, this form of signage can be customized to suit the specific needs of an agency. Content can be changed at any time, making it perfect for displaying and promoting the latest listings or special offers. The fact that it can be accessed remotely, so an agent can update their digital signage from anywhere, at any time.

It is possible to buy digital signage for real estate agencies. Packages that have been specifically designed to meet the needs of those that work in this industry.

What can real estate agents achieve using digital display screens?

There are a lot of ways that real estate agents can use digital signage. Including:

•     Advertising their services
•     Displaying the latest listings
•     Providing information about the various neighborhoods or towns the agency covers
•     Provide details of new developments and projects
•     Sharing tips and advice with home buyers or sellers
•     Sharing testimonials from happy clients
•     To advertise special deals
•     As a source of additional income by displaying short ads for local businesses
•     To show off awards and achievements

All of the above either showcase the business and the properties they sell or help customers.

Some of the benefits of using digital rather than paper displays

Many of the above tasks were previously achieved using posters or other paper materials. These can still be used but most agents find that using screens is better. Here is why:

You can get more information in front of the customer

As well as all of the regular stats, you can include multiple photos. Even a 10-second video and tell them a bit about the area using a scrolling list. For example, which schools are in the property´s catchment area and how far it is from the shops and the doctor´s surgery. As you can see here, this type of information is incredibly important to home buyers.

Digital is cheaper

After the initial investment in screens, digital is cheaper. There are no large printer bills to pay.

Easier to update

What is being displayed can be updated from anywhere, at any time. So, if a property sells it can be removed from the screens and replaced with one that an agent has just visited to photograph.

They are a great way to share helpful information

You can also use your signage to provide useful information for potential buyers and sellers. For example, you can post blog articles, mortgage rates, or local market reports. This type of content is useful for keeping people engaged while they wait to speak to an agent.

Easily measure the effectiveness of what you display

Digital signs offer greater flexibility than traditional marketing – you can customize content to target specific demographics in your area. It is also possible to track viewer engagement data such as dwell time and interactions with each piece of content. Enabling agencies to optimize their campaigns to achieve better results in the future.

Maximizing the impact of digital display screens in a real estate office

However, it’s not enough to just install the equipment and hope for the best. Agents need to be intentional about how and where they place screens. It is important to think about the type of information customers are expecting to see. For example, when they look in the window, they will likely want to see the details of homes for sale. Whereas if they are waiting to speak to an agent, information about the services you offer or the area would to be more relevant to them.

Digital signage content lends itself to being used elsewhere

Because the content is digital it can easily be repurposed and used elsewhere. Including:

•     On the agency´s website
•     Advertising on local business websites
•     On digital billboards or posters in the area
•     As short adverts that can be displayed on the in-store screens local businesses have

Digital screens and signage are incredibly versatile and effective. So, their usage is spreading to even the smallest real estate offices.