With more clients searching for homes to buy online, realtors and real estate developers should consider moving their marketing efforts online. Digital marketing connects potential customers to different real estate products, making digital marketing skills essential for realtors. Besides facilitating paperless communication, digital marketing can help realtors establish an online presence and develop customer trust. However, the real estate realm is very competitive, and you should develop a solid marketing strategy to edge out the competition. Below are a few digital marketing strategies for realtors.

1.  Build a Website and Post Valuable Content

Your real estate business can lose clients because of a slow-loading website. Developing a responsive website for real estate is tricky because it involves many photos, videos, and links. Besides, almost half of website visitors use mobile devices.

However, you should hire a professional developer who understands the real estate industry to develop an optimized website for mobile devices. The New Square One Condos website is an excellent example of a perfectly designed real estate website. A responsive real estate website should:

• Load faster
• Have pictures that adjust to fit a mobile screen
• Have a list with new property listings

Have links to relevant complementary services, such as movers, home inspectors, and real estate lawyers

2.  A Live Chat Feature

Your website should also have a blog with valuable real estate content. Creating insightful blog content is an excellent way of building a reputation online. Websites with blog sections have 434% more indexed pages than those without. This drives significant organic traffic to your website. Your blog content should revolve around real estate news, tips for buying and selling a home, and answers to frequently asked questions.

3.  Prioritize SEO for Real Estate

Digital marketing for real estate heavily relies on SEO, especially as more people look for properties for rent, sale, or lease online. Developing a solid search engine optimization strategy improves your website's rankings, increasing traffic, leads, and conversions. However, you should optimize your content to suit local SEO because potential customers often look for homes for sale using specific search terms.

4.  Create a Social Media Marketing Strategy

You should also leverage the power of social media marketing. Real estate social media marketing is more critical, especially in the current tech-dominated world. In 2020, more than 44% of realtors gained new clients by posting on social media platforms. Social media marketing allows you to connect with a qualified audience.

Unfortunately, there’s a lot of competition in the social media space. It is important to develop a solid social media marketing strategy for different platforms, be it Facebook, TikTok, Instagram, Twitter, or LinkedIn. Follow these social media marketing tips for better results:

• Engage your followers
• Be authentic
• Avoid commenting on sensitive issues, such as politics
• Know the best times to post
• Switch up location tags, especially on Instagram
• Post both business and personal stories

Endnote

While nearly all realtors and real estate developers have switched to digital marketing campaigns for their businesses, success comes down to how these strategies are used. You should create content that solves homebuyer and home seller problems and pain points. Similarly, use multiple platforms to increase your chances of finding potential customers. Email marketing, virtual tours, and pay-per-click advertising are other effective strategies.