SARASOTA, FL (November 28, 2016) – Carla Rayman and Patricia Tan, affiliated sales associates with Coldwell Banker Residential Real Estate in Sarasota, spoke at the 2016 REALTORS® Conference and Expo in Orlando in early November. Rayman and Tan shared their expertise on global market trends and how to seek out international clients.
“As the housing market sees an increase in French buyers, one key indicator of nearby French investors—macarons,” said Rayman
Many French and foreign buyers choose to gain emigration rights to the United States through business creation. Rayman and Tan point out an often overlooked, but simple way to identify where the luxury buyers may be relocating; by finding French-owned businesses.
More broadly, changes in currency exchange rates, tax levels and the political climate all drastically affect an international buyer’s home investment decisions, meaning that sales associates should pay close attention to the international climate.
“It doesn’t necessarily have to be radical, violent change that influences immigration and investment,” said Tan. She points out that changes may be small, but essential for real estate sales associates to be aware of when marketing international buyers.
Rayman and Tan specialize in consulting and marketing for international buyers and sellers. They both hold Certified International Property Specialist certifications and regularly speak at global real estate conferences, sharing their international expertise. Immediately following the Brexit vote, Tan served as a spokeswoman identifying the effects of the vote on luxury, international property investment.
Coldwell Banker Residential Real Estate is a leading full-service residential real estate brokerage company with more than 85 offices and 5,000 sales associates serving the communities of Central Florida, Flagler, Brevard, Palm Beach, Southeast Florida, Southwest Florida, Tampa Bay and the Panhandle. Worldwide, the Coldwell Banker network includes 3,000 offices with nearly 85,000 sales associates. Every day, Coldwell Banker Residential Real Estate properties are exposed to 16 million buyers on more than 725 high-traffic websites. For more information or to view local listings, visit ColdwellBankerHomes.com. To learn more about a career in real estate or affiliating with Coldwell Banker, visit CareersCB.com. Coldwell Banker Residential Real Estate is a subsidiary of NRT LLC, the nation’s largest residential real estate brokerage company.
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