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Posted On Wednesday, 11 August 2021 00:00 Written by

When it comes to the concept of digital transformation, we should really be focused on the term transformation. Your competitive advantage depends on how you define the terms change and transformation, as the vast majority of leaders believe they are transforming a process, a product, or a service when they are really just changing it.

Predominantly, this is because most don’t know the difference between transformation and change. Let’s dive into the differences between these two competencies.

Anticipation and Transformation Are Offensive Strategies

Change comes from the outside in, forcing us to react and respond with agility in a defensive manner, whereas transformation is an offensive and anticipatory competency quite different from change. Whether it’s a personal transformation or business transformation, it always comes from the inside out, giving you far more control in actively shaping your future.

Being agile is important when dealing with rapid change; however, no matter how agile you are, reacting quickly does not work alone. We must become anticipatory, using Hard Trends based on future facts to anticipate disruptions and problems before they disrupt so they can be pre-solved, allowing you to elevate relevancy, accelerate innovation, and create sustainable growth.

Melting Ice Caps

Being a positive disruptor goes far beyond just transforming products and services; an Anticipatory mindset can help solve some of the world’s biggest issues.

One of the principles in my Anticipatory Organization Model® is what I refer to as the Law of Opposites. Let’s discover how it can be implemented to solve problems that seem overwhelming and often unsolvable, such as the melting polar ice caps.

Over the past 40 years of flying over Greenland in my many travels, I’ve noticed over time that the once-white glacial snow now is mostly exposed rock. In 2017, I vacationed in Glacier National Park for the first time since 1977, and there was a dramatic decrease in the glaciers themselves.

How can the Law of Opposites help? Instead of looking at the big problem, looking in the opposite direction may help you find a way to take action. In this case, consider the color of the snow! As you get closer to the pole, northern latitude snow has a lot of black soot on it. Black absorbs heat, accelerating the melting of the top layer.

Then, instead of looking at the black soot on the snow, let’s look in the opposite direction and discover where the soot came from. It is possible to use existing equipment to test the soot and determine its exact source, which is usually a coal-fired power plant that uses low-grade dirty coal and has few pollution controls.

It’s possible to find ways to prevent this problem from getting worse by creating a global funding source to clean up the problem plant. Will this completely slow global warming? Not necessarily, but it is an example of how little actions can make big differences towards creating positive change.

Wildfires and Mudslides

Another one of the principles in my Anticipatory Organization Model® is what I refer to as the Skip It Principle. Skipping your biggest problems sounds too good to be true, but believe me when I say it is not!

One of the key elements of problem skipping is that whatever problem you’re focused on is most likely not the real problem. There is another problem that is the real problem, and when you identify it correctly, it is solvable.

For example, we have a lot of wildfires in California. The bulk of individuals safely escape the fires themselves, but an actual growing problem connected to the wildfires occurs when heavy rains move in over these burned hills, causing mudslides to transpire, move fast, and cause massive damage and death.

Thinking as an Anticipatory entrepreneur aware of the connectivity of our smartphones, we could place some sonic acoustic sensors with Bluetooth capabilities around areas that have had fires, “listening” for a certain frequency of noise mudslides make. Then, the system automatically notifies all individuals in the area that massive quantities of soil are starting to move so they can evacuate.

Aligning the Futureview at Your Organization

I dedicate myself every day towards getting as many people as possible on the planet to be anticipatory and to start embracing some of these principles to better the world we live in, using disruptive technological advancements to transform the world in a positive way.

The reason I have an Anticipatory Organization Learning System and a book called The Anticipatory Organization is that I don’t want just one person being anticipatory; I want to empower everyone I can to turn disruption and change into opportunity and advantage, especially when it pertains to the welfare of society.

People should actually be both agile and anticipatory; we need both! If we don’t transform our processes, products, and services instead of merely changing them in an agile fashion, our problems will continue to mount.

Posted On Tuesday, 10 August 2021 00:00 Written by
Posted On Tuesday, 10 August 2021 00:00 Written by
Posted On Tuesday, 10 August 2021 00:00 Written by
Posted On Monday, 09 August 2021 00:00 Written by

“The higher the climb, the better the view.” 

Dayo Dekker began buying rental homes close to streets where houses were being revitalized and renovated.  He did not buy on the same street where revitalization was actively taking place, but he bought ahead of the path where the revitalization was headed so he could still buy at a low enough price to get a good profit from his tenants, and yet he could see his values pop up quickly as more and more other investors started buying around him and fixing up houses.  Dayo positioned himself with a rooftop view of his local real estate market and bought ahead of the curve for a quicker return on income and value. 

Rent vs. Buy Decision

If you are a renter in Memphis, TN, rents have gone up 13.5% year over year. That means if you were paying $1,000/month in 2020, you are now paying $1,135/month to live in a place that belongs to someone else. If rents continue to trend upward at this pace, you will be paying almost $1,300 per month for the same space next year.  If inflation continues to increase, food and gas, and other goods will be costing you more too. The advantage to buying your own home is so you can lock in a low fixed-rate mortgage. Your principal and interest portion of your mortgage payment will never increase. 

Buying more investment real estate

Where are the neighborhoods that are starting to be revitalized?  Where can you buy in established areas that have continued to go up in value with rents that have been steadily moving upward? When you lock in a fixed mortgage rate with a principal and interest payment that never increases, you give yourself a raise in pay every year when you raise the rents. 

Refinance to Restructure For A Better Life

More homeowners are refinancing to lower their interest costs, get rid of their mortgage sooner, or combine other debt into one low fixed rate.  Others are using a cash-out refinance to remodel their homes.

Telling Trends: 

1. Home values will hit new highs and continue going up in 2021 and 2022 but at a slower pace.
2. Rents will continue to increase. However, builders completing newly built homes will ease housing inventory woes as labor comes back and lumber prices come down.
3. Millennials and Gen Z will continue to be the biggest number of homebuyers.  People working from home will head for the suburbs.
4. Rents will continue to increase year over year. 


As real estate and financial professionals, we have a rooftop view of the trends that affect our customers.   Subscribe to more than one reliable real estate news source. Learn from other people in the industry. Build customer loyalty as a trusted advisor.  

Posted On Monday, 09 August 2021 00:00 Written by

First week of August and we get the July jobs report on Friday. Not likely to be a great number, but the FED has dismissed all the jobs misses so it shouldn’t be a surprise, unless the FED sees something new. I do think the inflation report next week is also likely to be a terrible number, but once again, the FED will just dismiss it with its new favorite word, “transitory” and keep right on ignoring the inflation we all see.

Housing is another issue, prices continue to rise across the country and in many areas, it’s more than double digit increases year over year. While activity has slowed down a little in some areas, volume of both home sales and demand remains strong. Fueling much of that is the insane rise in rents. Last month we saw a 2% increase in rents, leading to more than a 10% increase year over year. With some markets seeing rental availability challenges at, or worse than listing inventory!

Yes, mortgage applications were down last week for both purchases and refinances, but levels are still strong, and opportunities are plentiful if you know where to look. While some companies are panicking to low origination volume, many I work with are well ahead of last year’s numbers and still managing 70% purchase to refinance balance for the year!

With many across the country beginning the trek back to school, we may see a brief lag in activity but be prepared for a spike in the action within two to three weeks of the kids going back to school and functional obsolescence of current homes forces a change! Staying committed to your plan and the focus of relational business practices will continue to help you out pace your competition!

Questions or comments: This email address is being protected from spambots. You need JavaScript enabled to view it.

Posted On Monday, 09 August 2021 00:00 Written by
What if I told you, many businesses use the same, old marketing methods from 1450 AD?!
Believe it or not, it’s true. And it might be what’s keeping YOU from growing your business…
See, back in the day, the printing press was the hot new thing. Businesses finally had a way to promote their enterprise through mass printing. You know the drill, pamphlets, newspapers, etc. In the 1730s, magazines took on popularity. 1839 brought with it the poster, and less than thirty years later, billboards were on the scene!
All through the era of modern technology, as radios, TVs, and telephones began to increase in popularity, businesses took advantage of these mass trends, and the result was BIG profits. From 1950-1972, television ad-spend skyrocketed from 5% to 15%, decreasing the length of programs. Then, the telemarketing phase began, which, despite the financial success, has exacerbated the marketplace ever since.
And the Ad World continued to snowball throughout the ages of digital, mobile, email, and internet technologies, until… “The Dot-Com Bubble.” You may have witnessed this for yourself. The expansion of the digital age through SEO, email marketing, and yes, even blogging reached its peak. Then the bubble popped!
Now, don’t hear what I’m not saying. These forms of marketing are not dead.
But crafting your marketing plan solely around the method of shoving your PSI (product service or idea) in front of an audience is NOT staying up with the times.
You’ve probably heard it said that “If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.”
The more I think about this quote, the more I realize it’s dead wrong! After years of running ads, building funnels, writing emails, and helping grow our clients' companies, I can tell you with all certainty, if you keep doing what you’ve always done, you will get LESS than you previously got. We must keep growing! Nothing is constant in this continually updating world.
Have you noticed the pattern yet? All these methods, pre-bubble, used a form of advertisement called Outbound Marketing also known by the modern-day term, “Interruption Marketing. This is any method that forces your PSI into the marketplace. And in times like these, small businesses find great difficulty in competing with the massive ad budgets of bigger companies.
Again, there is a time and place for this type of attention-getting, and we know this by the continued, marginal effectiveness of billboards, phone calls, and social media ads.
Now, as we focus on today’s options, outbound marketing is not the only or even the most effective method of bringing in new business.
Inbound Marketing Arises! The internet brought with it the massive use of search engines, and one statistic, from, shows that, on average, people around the globe spend 145 minutes online daily! This is a trend that can’t be ignored. But the approach to attention-getting has been altered drastically.
Instead of trying to force your way to the front of the line, when the people in front of you are giants, we now know that you can bring the front of the line closer to you.
Forget Competition, and Embrace Collaboration and Creativity. The marketplace is tired of being duped by spam and unsolicited messaging! So, we do the opposite. You don’t have to manipulate the market; you must simply adapt to it. If you only remember one thing from this newsletter, it’s the difference between manipulation and adaptability:

• Manipulation is doing something to someone else, for your gain.

(Pull their strings!)

Adaptability is doing something to yourself, for someone else’s gain.

(Show others you have made the effort to understand and serve them!)
Be an enthusiastic student of marketing options! New ones keep appearing and broaden our horizon of possibilities. Try new tactics and monitor results & progress. And from time to time, you'll find a diamond on the beach.
Posted On Friday, 06 August 2021 00:00 Written by
Posted On Monday, 02 August 2021 07:40 Written by
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