NAPLES, FLA. (January 30, 2024) — Premier Sotheby’s International Realty, one of the nation’s leading luxury real estate brokerages, is pleased to announce strategic advancements within its Naples-based marketing team. Eileen Platten has been promoted to Naples regional marketing manager and Nikki D'Aurelio has been appointed as Naples regional marketing director.
In their new roles, Eileen and Nikki will share responsibilities, supporting advisors in developing and executing marketing plans aligned with the company's overarching strategy. The duo will play a crucial role in driving innovation, enhancing support systems, and contributing to the growth of advisors' businesses in Premier Sotheby’s International Realty's largest region.
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Eileen Platten, who has ascended the ranks from her initial role as a marketing specialist, now assumes the position of regional marketing manager. Eileen, a dynamic professional, successfully completed her MBA while contributing to the success of Premier Sotheby's International Realty. Her track record includes spearheading impactful marketing campaigns and collaborating with advisors to leverage the iconic Sotheby's brand for distinctive market positioning.
"I am excited to take on this new role and work closely with Nikki and our talented team of advisors. The Naples region holds incredible potential, and I look forward to contributing to the growth of our advisors' businesses by providing personalized support and guidance," said Eileen Platten.
Nikki D'Aurelio has been named regional marketing director. She is an accomplished marketing professional with over 15 years of national experience, including a tenure with a Major League Baseball organization. Nikki's expertise in event marketing and project management, coupled with her strategic approach, brings fresh perspectives to the real estate industry.
"I am thrilled to join Premier Sotheby's International Realty and immerse myself in the world of luxury real estate. My background in managing complex projects and creating impactful marketing campaigns has prepared me for this exciting new challenge. I am eager to contribute to the success of our Naples advisors through innovative marketing strategies," expressed Nikki D'Aurelio.
“We are thrilled to announce the recent appointment and internal promotion within our marketing team," said Kathy Forrester, chief marketing officer, Premier Sotheby’s International Realty. "Eileen and Nikki bring unique skill sets and a commitment to excellence to their roles. Their passion for collaborative success makes them invaluable assets to the brokerage and we look forward to the combined contributions of these accomplished professionals as they lead our Naples regional marketing efforts.”
About Premier Sotheby’s International Realty
Headquartered in Naples, Florida, Premier Sotheby’s International Realty has over 1,400 sales professionals in 40 locations throughout Florida and North Carolina. Premier Sotheby’s International Realty also benefits from an association with the storied Sotheby's auction house, established in 1744. The brokerage was founded by The Lutgert Companies, a prominent member of Southwest Florida’s business community since 1964, and is proudly associated with Peerage Realty Partners. For more information, visit premiersothebysrealty.com.
