The pace at which YouTube is growing, already being the second to Google, is a clear testament to how big the future of video, and rightly so, YouTubing is. Today, this prominent video sharing platform boasts an endless number of videos, even as more than 500 hours of them get uploaded every minute.
YouTube also is paying billions of dollars, perhaps more, to the spirited YouTubing community every year. It has already created countless superstars out of mere nobodies, given millions a far more lucrative way of passively making a living and connected the world.
Views and Subscribers are essential, but ranking top is the icing on the cake!
With the sheer number of both the budding YouTubers and the honchos growing by the day, the competition for views has never been this fierce. Many, eager to outsmart their competitors and amaze their viewers, now do anything possible and permissible on the platform.
From buying high-targeted YouTube views, likes or subscribers to understanding how the algorithm works, YouTubers are a busy lot. Of course, buying genuine YouTube views and subscribers is perfectly legal, and they know it.
Beneath the glamor of having tens or hundreds or thousands of views and subscribers, however, there’s a fierce fight to appear top on a particular keyword consistently. Almost everyone is eager to increase the visibility of their YouTube videos, but can’t quite tell how it’s done.
What makes a YouTube video rank top in search results?
This is probably the most asked question amongst YouTubers today. And given how intricate and equally important it is in the life of a YouTuber, the question deserves to be answered accordingly.
Let’s get to it!
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Title and Description of your video
Usually, it is recommended that the title be catchy, exciting and worth raising the curiosity of the viewer. However, that doesn’t mean you ignore all the On-page search engine optimization rules. If you structure the title in a manner that it has the main keyword, and still use the same keyword, plus a couple of others on the metadata and the description, your video will possibly rank.
As for the 250-word description, try to insert the most relevant keyword within the first 25 words and the rest elsewhere. When a title is “short and sweet,” and the Description is accurate, the video tends to rank. However, make sure the keyword on the title of your YouTube video is right at the start of the title.
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Description of your Channel
YouTube and Google belong to the same company, and that means the same SEO rules that Google favors are what YouTube swears by. And so, if you optimize your YouTube channel well and the search engine understands its content, the likelihood of your video being on the front page will increase. Optimizing, in this case, involves using relevant keywords on both the metadata and the channel’s Description.
But remember, given that the algorithm doesn’t watch the video, your choice of keywords must be correct and appropriate to what the channel is about. You should also use an optimal amount of them – the algorithm hates spamming!
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Topic tags
These one or two-word phrases come in handy when it comes to ranking a YouTube video. In fact, just like how it uses the keywords, the algorithm needs video tags to understand the content of your video further. And so, you must be creative with the kind of tags you choose for your channel.
They should be relevant, spot-on and adequate to help give the algorithm a slight idea of what the video is about. Don’t use a lot of them; 10, well-researched tags are okay.
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Video quality
There’s no way a sane viewer will stick to a low-quality video at a time when high-definition videos litter YouTube. And though this factor has no direct effect on the overall rank of a video, its overall impact on the user experience is unimaginable.
See, YouTube, just like Google, lays lots of emphasis on user interaction. And because the crawlers can’t watch the video, this video-sharing website uses the ‘Thumbs-up’ and ‘Thumbs-down’ tabs to tell whether the video is well worth ranking. A video that consistently gets ‘Liked’ will most certainly rank.
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Engagement and User Experience
As I’ve explained above, YouTube places lots of importance on user engagement. A video with lots of ‘Likes,’ ‘Dislikes’ and Comments is more likely to rank because, to the algorithm, it is ‘hot’ and can possibly go viral. Similarly, if it has little likes and comments, it tells it that nobody bothers about it.
Another factor that determines how the video ranks is the video retention aspect. Simply put, if there are two 5-minute videos and one is watched to the end while the other is getting a minute’s views, YouTube will go for the former.
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View Count
If you’ve been keen on YouTube, then you must have noticed that at no day does a video with a handful of views beat the other with tens or hundreds of thousands of them. Well, that is a clear testament to how valuable view counts are when it comes to ranking on YouTube.
So, does buying YouTube Views help in ranking?
In YouTube, more views not only attract even more viewers, but also mean ranking higher. If a video has over a hundred thousand views and a sizeable amount of subscribers, plus lots of ‘Likes’ and ‘Comments’ and its keywords are relevant, YouTube will automatically rank it.
This is because, as explained here, Google favors content that is “hot” or, simply put, videos that are likely to go viral. It also prefers a channel that has a stable base of subscribers and is consistently getting lots of real views per video.
Final Thoughts
For a video that’s yet to amass lots of views, the best thing one can do is to keep promoting it while buying real, human YouTube views. You can get some with Buy-Targeted-Views or anywhere else, provided they are authentic, human YouTube views. While at it, don’t forget to work on the Description and the titles as well.
