I'm going to take you from a complete beginner to a Google advertising expert. So keep reading this article about how to advertise on Google tutorial that's going to absolutely rock your world.
Let's kick it directly off guys and we're gonna do this from the perspective of if you have a product and you want to sell it right maybe you have a Shopify store maybe you have an Amazon store.
It's going to kind of cover all of that but these same exact principles that we're going to learn here right how to use Google advertising how to advertise on Google and how to remarket which is also extremely important on Google using Google AdWords.
So let's kick it off as always no fluff we're gonna go right in here. But before we do that we're gonna teach you exactly a little hack right from the very beginning right. So if you want to sign up for google adwords do so and get this coupon a lot of people don't know about this one.
But all you have to do is google search Google Adwords coupon and then all you have to do literally is enter your email to get started. I usually use my normal Gmail you know to click the little button and then you'll get a coupon and it'll walk you through exactly how to sign up for Adwords. I'm not gonna bore you guys and do that.
But this is where you're going to end up so once we're in all campaigns. We're gonna click the little button and we're gonna make a brand new campaign. So the first thing we're gonna do guys start a campaign this is the magic of Google right there are billions of Google searches every single day.
So we're literally just gonna go to search here and there are three options and it's important to kind of understand what these three options mean. Because the purpose of this article is not only to teach you how to do it. But it's gonna understand you know why certain things work.
So you can then you know if you're a consultant and you want to help other people or you want to you know assist your own business or your friends or your family or whatever it is. I want this article to teach you how to go from a complete beginner to somebody who could open up a Google ad agency. So the three options here are sales leads and website traffic sales are generally what people pick because they don't understand kind of you know overarching portions of each one.
So let's go through them really quickly sales is generally the most expensive. Because Google is only going to show this ad to people who they've proven with their back-end data are the most likely to click an ad but to not only click that add to then go through to the landing page of that ad and actually make a purchase right leads basically means that. You know attracting people to your business getting leads and conversions by encouraging customers to take action.
So if you want leads this is getting kind of people interested in your site and then if you just want website traffic website traffic is generally the cheapest option it's going to bring a lot more people to your site but they're not going to be as likely to actually convert into sales. So you might ask yourself why would somebody choose website traffic. If they're not as likely to purchase and the answer to that and good question. If you're sitting there behind your screen and asking that the answer that is. If you have you know remarketing pixels and the Google and the Facebook pixel on your website.
Maybe it's a Shopify store or whatever it is right if you get people to come to your website if you get website traffic it's going to give that pixel or give that Google remarketing tag data. So that you can then use to remarket or retarget people on Facebook with very highly specific ads for your products and as everyone knows who is you know more advanced in marketing. The way that you become truly profitable is by you know heavily utilizing remarketing.
So what we're gonna do is we're gonna click sales just for on the ease the way that we'd like to reach our goal is with website visits and this is the key guys. So we're gonna use an example from one of my demo stores and I just used this store to like show how to how to use things and particular services. So we're gonna choose one of the random products. I have set up so this is a golf tee.
So it's pretty easy we're gonna head over to Amazon and you're guys are about to eat I see a track that is a hack.
excuse me!
That has made me so much money with Google advertising and nobody else teaches this nobody else that I've seen knows about this hack. But you guys are about to see it straight from that last time ninja baby. So make sure you're paying attention. So we're gonna start off teas here in Amazon as you guys know obviously Amazon is the biggest. You know physical products company by far in the world and we're gonna use Amazon's incredible amounts of data.
Because Google indexes Amazon listings often because the people who appear first on Amazon generally have the best kind of keyword research and things like that. So we're not we're gonna ignore these three sponsored posts and we're gonna click into the top post and this could be anything this could be light-up shoes this could be golf tees we're just using this.
As an example, this works for any type of product or whatever you might actually try to be actually advertising also reviews.
So we're gonna click on this particular post and we're literally gonna take this URL here. We're at a copy and paste it and we're gonna come back and we're going to go to and we're gonna put my business's website as this particular post and it says enter URL to see keyword ideas. When you set up your ad groups. So we're not going to actually drive traffic to this we're gonna drive traffic to our own product page.
Where we actually make money but this is the Hat guys this is how you get the best keywords is how you get Google to actually do all the work for you insert the number one organic results in Amazon for your particular product which is right and we copy and paste it and put it right there.
Professional golf tee system rubber golf tee is three one four inch golf tees golf ball on tee golf tees bulk right all of these great words. So what we're gonna do then is we're gonna add these and what we see right here is super important guys. So these are match types and if you want to learn more about match types just click learn more. It's the best way for me to explain it anyways.
So broad match basically means that your keywords would be anything so like if you're kid if your keywords keep women's hats somebody searching for buy ladies hats might see your hats even though these words aren't that similar Google kind of makes the determination through an unbelievable amount of data and you know machine learning to show your ads based on broad match.
Let's just say that we make $10 on each conversion just. So we're able to track right but you'd have to obviously depend on what your product is you have to calculate what your particular profit margin is to give the value of the conversion. We're gonna do every here because this basically means that somebody clicks your ad and then buys three golf tees and then you'd add three conversions rather than just one.
We have to do is come over to our Shopify store if you have Amazon you're not able to do it in the same way but there may or may not be a ninja hack to do it. So if you're interested in that make sure you leave a comment.
Of course, I will do as always and do exactly what the people want to do what you amazing beautiful ninjas want me to do. Because I just want to get back to you guys and free you all from the 9 to 5 as fast as I possibly can so what we're gonna do next guys is we're gonna come into and we're gonna go to checkout.
All we have to do is come down to where it says additional scripts here and this is in the order processing step and we are going to literally just take this little a code snippet that we grabbed from right here and we're gonna put it into the additional scripts.
Anybody anytime somebody goes through the checkout process and actually goes on to this page Google will then know from this little snippet of code that a conversion has been triggered and you're gonna be able to track.
I spent $100 on Google Ads.
I've sold 200 profit of my golf tees which means that that $100 of Google advertising sold 20 units and I had a two hundred dollars in profit which means that I had a one hundred dollar difference between what I spent on advertising and the number of sales.
So that's profit directly into my pocket which means that the Google ads were worth it and then you're able to scale those Google ads you know instead of spending ten dollars a day you're spending a hundred dollars a day and then instead of that hundred profit in your pocket it turns into a thousand.
So that's the beautiful kind of scalability of Google ads and advertising in general guys. So we're gonna save this year.
That is literally all we do now you have gone from a complete beginner to you know, exactly how to advertise on Google you know how to do your keyword research you know the hacks of using Amazon listings to have Google tell you the best keywords. How do you know to get your automatic bids you know how to track conversions you know more than 99% of people out there who are using Google advertising. I guarantee it and the last step guys are how to remarket on Google how to retarget people how to continue to show people your ads.
Because everyone knows who's been around the marketing world for as long as. I have the thing that differentiates people who are making some money with advertising and the people who are making an absolute killing with advertising is understanding how to retarget people successfully.
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