If you want to build healthy relationships with customers and attain more conversions, it’s imperative that you know how to make a good impression whenever customers call or text you.
Here are some proven ways in which you can ensure you always impress your real estate customers.
Keep All Interactions in One Place So You Always Have Details to Hand
One surefire way to make a good impression when a customer contacts you is to demonstrate that you remember who the person is and that you know what you have discussed with the customer before. Therefore, you need to be able to access any customer’s details as soon as they get in touch.
By keeping all interactions in one place, you’ll always have customers’ details to hand. You can then engage with customers straight away rather than leaving them with awkward pauses as you scramble to find their files.
One of the easiest and best ways of ensuring all interactions are in one place is to use a real estate phone system that houses all of your work calls and texts in one place.
When you use a good phone system that is specially designed for real estate professionals, you can also easily acquire local numbers to enter new markets, have professional auto-replies set up, and share voice messages and texts with your team for better collaboration.
Make Sure You Listen
Customers are much more likely to be impressed and feel comfortable with you if you let them talk freely and you attentively listen to what they’re saying when they call. By doing so, you’ll be able to generate greater trust and close more deals.
On the other hand, if you do all the talking and don’t listen to what customers are saying, you’ll likely annoy customers and could find they never come back. So, make sure you know how to actively listen to clients.
You can do that by repeating back what a customer says, leaving room for pauses, and responding directly to questions rather than going off on a tangent. The same basis should be used for customer texts: make sure you read texts in full to understand what a customer wants and then respond directly to the query or concern.
Ensure You Respond Quickly
When customers call, they shouldn’t have to wait for a long time for you to pick up. So, as much as possible, pick up calls after a few rings.
And have an answering message in place that tells customers you’ll get back to them quickly for those times when you’re unable to answer straight away. Then, make sure you actually do return calls quickly.
The same applies to texts: ensure you respond as quickly as possible. If you don’t, your potential customers could abandon you and go with one of your competitors instead.
Responding quickly will always make a good impression, so make sure your phone system is set up in a way that enables you to do just that.
Make Small Talk
You will create more personable relationships with customers and make a good impression if you remember to make small talk with them. In text communication, that can be as simple as asking “How are you?”
In phone conversations, you can build better relationships with your customers by talking to them about the little things. For example, if the last time a customer called you, he or she talked about going away on vacation for a couple of weeks and the customer called you two weeks later, make sure you ask whether the person enjoyed the vacation.
By showing you remember little things like that and demonstrating a genuine interest in your customers, you can’t fail to make a good impression.
