It doesn’t matter whether you are new to real estate business or a seasoned veteran, there is always room for improving your marketing strategies. There are so many tried and tested methods that have done wonders in the past; however, it is important for you to stay up to date and keep your marketing strategies fresh. After all, a real estate agent’s success story significantly depends on his ability to market himself.
On that note, here are some great ways to improve your real estate marketing strategies for 2016.
1) Identify your target audience smartly
Did you ever think of who your target audience is? If you have been targeting anybody and everybody all these days – you may have to rethink your strategy. Think of the old saying – “Jack of all trades, master of none”. It may sound like a smart idea to attract everyone’s attention and then wait for someone to respond and be your client. Time and again, it has been proved that identifying your market niche and finding the right people to target is the best way to go.
As a smart realtor, you can also categorize your target audience into
a) First-time home buyers
b) Second-time home buyers
c) And all other buyers
This will help you target your audience and setup customized marketing strategies better.
2) Devote enough time for designing your marketing plan
No business is complete without proper marketing tactics. As a realtor who is hungry for success, you must do your homework on several aspects of your business. Email marketing is by far the most popular and frequently used marketing strategy for real estate agents.
However, there are several things associated with email marketing that you cannot afford to ignore. On its blog, eRelevance, which provides marketing automation services to small and medium-sized businesses, talks about the significance of having a great subject line and an email responsive design for mobile users, for successful email marketing. These things play an important role in deciding your conversion rate. Other factors like preparing a personalized message, inserting an attractive image, using CTA buttons etc. can play a vital role.
3) Avoid Cold Calling
Cold calling marketing strategies are obsolete. Today, they are a thornier issue thanks to the introduction of DO Not Call registering facilities in countries like Canada and the US. Also, it is no more a method that yields big results. You will end up annoying your real estate leads more than turning them into potential clients.
The fact that most people have already shifted from traditional landline phones to mobile phones and smartphones is not helping the cause either. Having the phone by their side all the time and with numerous calls coming in everyday, people might consider cold calling intrusive and rude to their lifestyle.
4) Improve your online presence instead
It’s high time to focus on your online presence, if you haven’t been doing so until now. Many realtors have their own websites but don’t really look to improve its presence online. Your website serves as an information hub about your business. It is also your online business card that enables potential clients to check out what you offer, without making a commitment. Your website is your ultimate sales tool, much better than all other marketing mediums including social media or print ads. A hungry realtor would love people going to his site, and ending up being his client.
Make sure your website is mobile friendly, as mobile users have officially overtaken desktop users in countries like the US. A customer who loves your website or service may want to open your site on any platform, any device and from anywhere.
5) Do not ignore paid SMM
Social media has turned out to be an amazing resource for targeted marketing but it’s no more as cost-friendly as it used to be many years ago. Tech giants like Facebook and Google have gone a long way in studying about their users and their browsing patterns and habits, in order to dominate the target advertising space.
Facebook’s advertising platform enables you to target your clients based on their geographical locations – target clients within specific area or certain radius. This is extremely important for real estate agents, as people within the area of a certain property may be more interested than people far away from it. It also makes way for you to spend less and target a specific group of people better.
As you would have realized by now, marketing your services or marketing yourself as a realtor is not rocket science. It is not about how much you market but how you market. It’s not about how much time you take for marketing; it’s about how smartly you do it. So be smart and do it right, you will see success coming your way very quickly. All the best!!
