Building an online community with social media is anything but easy, and sometimes the ROI isn’t necessarily obvious or easily identified. This is why many Real Estate Agents avoid it altogether, and to their detriment. Social media’s true benefit comes from reputation and customer retention, not from immediate sales. This is a far more important thing to invest in long term.
THE TOP 3 CHALLENGES by us ListingDeck-
ListingDeck.com a turn-key social media platform for real estate agents and industry decided to do an interesting infographic study which asked a group of Agents ” What their Biggest Challenge was using Social Media for their Real Estate Business?
DRUM ROLL!
1. Yes Time!
The Time to Build an online community can seem like a daunting task, especially when there are so many networks to choose from and it’s not entirely clear which ones you should invest most of your time in. Finding time to build relationships on social networks can be difficult. When done improperly, it can also become a waste of time.
To get things rolling smoothly members of www.listingdeck.com company suggest consistently, and without wasting time, you’ll need to develop a social media schedule. Think of it as your social media system. It should meet these requirements:
- A way to find funny, engaging, surprising, or otherwise shareable pieces of content quickly that relate to your industry and community and present you as a professional and humanizes your brand
- A set time to post this content to Facebook each day or every other day
- Two or three times each day to check Facebook for comments or questions and to respond to them quickly and personally
- Two or three times to check Twitter for questions related to your business and respond to them
- One time each day to email a prominent blogger, tweeter, or Facebook page owner
