Do You Know How to Communicate with Gen Y?

Written by Posted On Friday, 10 July 2020 05:00

In my last article, “Are You Ready to Deal with Gen Y First-time Home Buyers?,” I discussed how many of our first-time homebuyers are 26 to 40 years old with some making unbelievable tech salaries. The possible problem for many real estate veterans is that you are Gen X (41 to 55 years old) or a Baby Boomer (56 to 76 years old) and, remember, the average age of a REALTOR® according to the National Association of REALTORS® is 53 years old. Let’s look at where Gen Y’s hang out online.

If you watch the news today you often hear “the poll of polls” in which they gather polling from many different sources, maybe even weigh them based on how they’re conducted, and give you an average number. When it comes to social media and age groups it’s like that, and everybody might have an interest in promoting a platform over another, so I have a, let’s call it “average of averages,” for social media use. One thing I found is that Gen Ys are much more visual than other generations, and if you want to reach them through social media then you need the platforms they prefer. While on the subject of Gen Ys being visual, think about your current marketing and branding; paragraphs of bio might bore them while a YouTube bio might interest them. Flat pictures of a home would bore them whereas a  virtual tour could interest them.

My “averages of averages” for Gen Ys, which is 26 to 40 year olds, again shows how much this generation is visual. Look at the platforms they use:

YouTube 90%

Facebook 61%

Instagram 57%

SnapChat 55%

LinkedIn 40%

Pinterest 32%

Twitter 28%

The numbers listed above only tell you how many users in Gen Y are using these platforms, but where are they spending their time? Guess somebody smarter than me would need to come up with a mathematical equation to figure out your return on investment for using different platforms. I found this information also interesting, this list I had to do some conversion of visits and time-spend to come up with some sort of numbers to share with you. Disclaimer: I can’t really state these numbers as facts, only my opinion. Here is an average of time spent on the following social media platforms in a day for Gen Ys:

Instagram 53 minutes per day

SnapChat 50 minutes per day

Facebook 43 minutes per day

YouTube 40 minutes per day

Pinterest 14 minutes per day

Twitter 1 minute per day

LinkedIn 1 minute per day

In reading all the different studies and reports, a couple things stood out were that for every generation the use of Facebook was declining. Some say only about 60% of Gen Ys are now on Facebook compared to Gen X with 79%, which is 41 to 55 year olds. The other common point made by many is how many people are quitting permanently or take a break from social media. Gen Ys are quitting Facebook or taking a break in large numbers. Not just Gen Ys, but all groups, are starting to think about how much time they spend on social media. The four driving factors for slowing down or leaving social media is wasting time, the amount of negativity, privacy concerns and commercialization of the platforms.

To wrap this article up, we are looking at reaching Gen Y, 26 to 40 year olds, which will be first time homebuyers and will be active on the social media platforms they spend time on. Think visual platforms like Instagram, YouTube and SnapChat, and use eye catching photos and art; cut back on the words and leave negativity and ugly stuff off of your social media platforms! Do all of this and you might get a text or a call with, “Hey dude we want to see a house over on Elm street.” Good luck!

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Dick Betts

Dick Betts, REALTOR® The Villages, FL with Touchstone Real Estate, Addie Owens, Broker, Mount Dora FL.  Dick has been working in the real estate industry for more than 20 years and brings his experience and expertise to help you find the best solution for your real estate needs.  Moving to Florida in 2008 he started in Ocala and began searching where in the state of Florida he wanted to call home, Florida has so many options, Beaches, Southeast, Southwest, the Panhandle.  After weighing his options, he found where he wanted to call home just 20 miles south of Ocala, The Villages!  Living fulltime in The Villages since 2011 his only regret was not moving there sooner.

Dick has traveled across North America since 2000 speaking, training and helping REALTORS® in 47 states and 5 Canadian Provinces hone their skills to better serve the public.  He now brings those years of experience to The Villages to help folks who also want to call The Villages home.  People looking to buy in The Villages are from around the world and need a tech savvy REALTOR® to serve their needs.  Selling in The Villages you want to list your home with somebody who knows how to market your home to the Facebook Generation and bring the most exposure possible to attract a buyer.

Want to really learn about The Villages Lifestyle?  Want to see what The Villages has to offer?  Let Dick Betts be your guide and help you call The Villages your NEW HOME TOWN!

www.dickbetts.com

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