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Have you ever sat down and made a list of what you think you do differently from your competition? To the consumer, real estate agents don’t carry a high brand of differentiation, so it appears we all do the same kinds of actions to get a property sold. When thinking about what “special services” each of us can offer, we’re faced with the fact that we basically do many of the same types of service in slightly different ways. The challenge when working with a prospect is what can you do to set yourself apart and get that prospect to stop in their tracks and say “Wow!”
Moving is one of the five most stressful life events you can experience, and no one knows this more than a child. Even a child as young as two can feel the undercurrents of change happening in the house and the feelings of stress and anxiety that go along with it. Many parents think the best way to prepare a child for a move is to shield them from its impact and wait until the child is at daycare or school to go through their things, pack up what they want, donate or throw out the rest and be done with it. This is by far the worst way to handle it. I know, because this is what I did, and I paid dearly for it.
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Author and philosopher Henry David Thoreau wrote, “We should come home from far, from adventures, and perils, and discoveries every day, with new experience and character." For those facing a move, leaving all that is familiar, especially when following a partner's career, can ignite a rollercoaster of emotions. From the excitement of a new adventure to a surprising mix of sadness and loss are all part of the process of recreating life in a new city, state or country.
The last time you bought a new car, did you walk into the first dealership you saw and by the car that was in your favorite color? Of course not! You spent time doing your homework, reading reviews, comparing features, and when you had your choices narrowed down, you did a couple of test drives to see how the car handled.
It’s impossible to find a Realtor® today who doesn’t drive home the importance of curb appeal. An attractive and well-presented exterior can mean the difference between a house sale and a house that sits on the market gathering dust. Sadly, you can have a house with a beautiful interior that is never seen due to the negative assumption from agents and buyers based on the exterior presentation. It follows that improving the visual appearance of the exterior of your structure and property is one of the best investments you can make as a seller.
When was the last time you sat down and made a list of what you think you do differently from your competition? To the consumer, real estate agents don’t carry a high brand of differentiation, as it appears we all do the same things to sell a property. When thinking about what “special services” each of us can offer, we’re faced with the fact that we basically do the same types of service in slightly different ways. When working with a prospect, you need to stop them in their tracks and have them say “WOW!”
With the hundreds of online channels that offer real estate information designed to engage the consumer, countless options for services, and with Alexa equipped with the ability to answer almost any question on demand about real estate, the question to ask is: Do newsletters even really work?
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You have made the decision to sell… now what? The life changing event of selling one home and moving to the next is an emotional, financial and physical roller coaster for most sellers. This event ranks among the top five most stressful events along with death, divorce, illness and loss of a job.
Have you ever had a friend, relative, or past client list their home with another agent? Ouch! That hurts. Seeing another agent’s sign in your past client’s or friend’s front yard can be bone-crushing! Why didn’t they call you?
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You spend hours on social media each week – but do you know your ROI (return on investment)? Or are you wasting time by looking at cute kitten memes and not focusing on making sales? We all know that social media is a great way to prospect, but most agents don’t know how to measure their effectiveness online. Top performing agents know what to do, how to do it, and as a result, have seen their sales increase…and their bottom line.
We’re heading into the third quarter of the year, and it’s time to ramp up your activities so you can finish the year with a bang! Take a look at the number of pending transactions and listings in your pipeline today; are you disappointed in those numbers? If so, you better look at your prospecting habits.
Your client has made the decision to sell, you have told them what they need to do. You’re done, right? Wrong. Once the listing agreement is signed, the seller begins to panic. They are thinking, now what? They are asking themselves… How do I pack up a lifetime? Where do I start? Who do I call? What do I do first? They need help.
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