Is there time for you to promote and market your brand to suitable customers when you have so much in plate already? More importantly, how?

You schedule houses, drive buyers to houses, communicate with homeowners, form alliance between buyers and home sellers, establish contracts, think about commercials, and a whole lot of other things. It is painful to be a real estate agent, especially when the real estate world has drastically changed. The need to establish relationships with customers and promote a strong brand value is even more important now.

But, your solution lies within the strategies of digital media technology: content writing. Recent research shows that content marketing can yield three times as many leads per dollar as paid search marketing. Therefore, it is the key you need to unlock opportunities and improve growth.

Potential buyers and sellers base their decisions on their online findings, and content marketing can help you dominate search results, establish trust, and bring in new clients even before they meet you in person.

You shouldn’t focus on boasting about your past sells or about your negotiation skills. You have to put yourself in the minds of your customers and find out the answer for ‘What do my clients need to know that will make them feel more informed, confident, and secure about their purchase decisions before they buy or sell a house?’

Benefits of Content Marketing in Real Estate

Content marketing in real estate helps you to take an information-led approach. The approach is about the information you post on your website and social media, at the right time, in the right place, and to the right audience.

Content Marketing Makes you an Authority

Sharing reports and insights about current market performances, such as average prices, rents, yields, developing areas, sales turnovers, etc., and providing valuable buying and selling tips can make customers believe that you have the skills and expertise required from an agent. People will hire you, not because you are a real estate agent (that is but obvious), but largely because they trust you and places you as a subject authority.

You Provide Solutions to Client Problems

Consider ‘10 tips for choosing the right house for couples with toddlers’ a blog on your website. It informs married or pregnant couples looking for a home about the things to consider before buying a house. The blog will lead such couples to you asking for your recommendation, thus invariably making you a subject matter expert and a problem solver.

You Create Awareness with Content

Content marketing is not about how you write but how to write better. Answer this, will you get attracted to a ‘I am a real estate agent and I have sold around 100 properties in past 12 months’ or to an ‘I have helped people with disability find localities that have all amenities in the proximity of 2 km (suggest location name) and the property price starts at $xxxx’ for two BHK’?

You stand out while the awareness you create is ‘I am different, I am here to help you, I am not just a seller’.

Google Loves Content, So, you ought to provide a Great One

Since real estate has evolved into a web-based world, everything you post on your website will take you higher in the search engine result page (SERP). If you post just property listings, you will be like any other incompetent site that has less audience or even fewer links.

However, posting unique content, like your locality, the good, the bad, and the outstanding, and the people and the events that make the locality desirable, along with regular property listings, will make your website stand out to search engines. By producing unique content, you need not even have to spend on search engine marketing. You will eventually drive organic traffic through SEO. Or you can hire a digital marketing expert  that helps you to promote your real state agency and profile on Google.

Encourages Engagement and Improves Your Credibility

Pitching to a new customer who has read a lot about you and your selling approach, who has researched the marked based on your provided information, is easier than pitching to someone who knows nothing about you, except for your listings, name, and address.

Real onlookers always have more questions, they want to know and learn more before making a deal. Your content will assist their queries, put you at their service, and give you opportunities to engage and show that you are different from other agents.

Content marketing is about attracting customers by providing a wealth of information about your business, your brand, and your approach. Understand it and work on it.

If you have questions regarding this blog, please shoot them in the comments.