One of the first places customers visit today to buy or rent out homes is the internet. In fact, 94% of the millennials lookup the web to look for properties. So, if you are a real estate professional, you now know where you should invest in to find and retain customers - the internet. This is also why it is very important for real estate owners to have a digital presence.

While establishing an online presence is easy for real estate firms – build a website, add images, create a portfolio, post on social media and send emails to old and new clients – figuring out which tool to use when establishing and maintaining it is the tough part.

Few Ways Digital Marketing Can Help Real Estates

And that’s why you need a digital marketing company that would do all of the above work and provides more, like gain traction, convert more visitors into sale, boost ROI, create sustainable online credibility, and build a loyal clientele.

A Website that Drives Traffic

A digital marketing team would make sure you have the best IDX website that not only drives traffic but also converts leads. You need a custom website that bundles up with a mobile version too. If you can spend, then a mobile app will further boost your property sales.

Help You Go Social and Build a Social Media Community

Facebook is the biggest real estate marketing tool. However, Instagram and Twitter are catching up too. Social media is the best way to interact with clients one-on-one and a well-placed social media strategy will help you achieve your interaction goals without breaking any law.

Make Your Real Estate Listings More Shareable

The best way to share listings is by adding social media share options. But that’s not all; you have to do more to make your social share prominent and more shareable. And that’s exactly what a digital marketing expert would do – build responsive layouts and HD photography, along with prominent buttons.

Help You Take Advantage of the Right Tool

If you don’t have an internet marketing techie backing you up, you will not know the difference between Instagram marketing and Facebook marketing and which one in these is apt for real estate firms. As we said, Facebook is a perfect tool for real estate to boost buyers and seller leads. Some of the ways you can leverage Facebook are Groups, Video Advertising, Facebook Live with behind the scenes, photos and 360° views.

Set Up Specific Keyword Searches

In order to find out which audience niche is interested in your properties, you must set up specific keywords searches. Keyword searches are useful for both the website and Twitter.

Leverage the Power of Email Marketing

Email marketing is still one of the best digital marketing tactics that marketers use to engage customers. Right from creating email newsletters to sending e-mail blasts, emails are great places to share content, contact new leads, and keep in touch with old customers.  However, you wouldn’t know what, when, and how to share. You wouldn’t also know to customize your and segregate customers. This is the work of a reputed digital marketing firm. Hire one and save your day.