According to FitSmallBusiness.com, 97% of home buyers searched online for a house at some point through the entire buying process. Further, 43% of buyers search online first as opposed to 18% of people who contact a real-estate agent first.

These statistics clearly show that a vast majority of people rely on the Internet to find their dream homes and as a real-estate agent, it's important you have a strong presence online, so potential clients can quickly find you.

Here are more reasons to embrace digital advertising today.

1. Promotes your brand

The COVID pandemic has exacerbated the rate of digital adoption around the world, and this means, more people prefer to use the Internet to look up real-estate agents for buying and selling properties.

To leverage this trend, you have to not just establish yourself as an individual, but your business as a brand as this adds a touch of credibility to the entire process. The good news is that digital advertising gives an opportunity for establishing your brand and promoting it actively across potential clients.

2. Targeted advertising

In the past, ads on newspapers, TVs, and radios were available to anyone who tunes into it. Unfortunately, this is a waste of your resources because not everyone who sees your ad may want to buy or sell a property. 

But the Internet is a whole different ball game because here, people look you up. Also, you can gear your digital advertising to specific groups or audiences that are interested in buying or selling properties. This way, your advertising resources are geared for a niche and targeted audience, and in turn, this greatly boosts your conversion rates.

3. Personalization

Another key reason to go for digital advertising is personalization.  When users search for things online or do actions, they leave behind small crumbs of data about themselves and what they want to do. There are many online tools that collect these crumbs of data based on the browsing pattern of users and create distinct personas for you.

Based on this, you can provide personalized offers for your customers. For example, it is possible to know if an individual is looking for a home in the Midwest region and falls within a certain income range. Armed with this information, you can display ads that meet these requirements, to increase the chances for that individual to reach out to you.

4. Multiple media

People tend to have varying preferences in the content format. While some may prefer to read, others may prefer to listen or watch. 

With digital advertising, you can use a wide range of media such as video, text, audios, graphics, and more to reach different audience segments. 

Thus, establishing an online presence is important, but it is easier said than done because the web is a complex place to navigate and establish your presence. While digital advertising is seen as an important step in this direction, mastering it requires help and this company empowers you to make the most of these online opportunities.