Competition is growing rapidly in every niche market as the companies are using the latest trends in technologies to integrate them into their websites and market their ideas online. In such a digitalized market, the biggest fear for a business or an entity is consumers finding their website generic and uninteresting.
If that happens, then you are looking at some negative figures in your future, including decreased traffic, declining revenue, and damaged SEO.
If you do not want to collide with such a drastic situation, you need to make your site unique and memorable, so it can engage potential clients and customers. The biggest factor that can make your website successful is how you differentiate it from your direct and indirect competitors. If your website is different, it can stand out and make a profit for you.
But how does a website stands out? How does it become different in a good way?
Well, read below and find out 8 things on your website that can make it stand out!
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1. Having Innovative Design
After watching a couple of YouTube tutorials and reading a couple of how-to articles, you would know how to design a website. But would that website be enough to generate handsome profit? Unfortunately, no.
It has become incredibly easy to make your own website, but an inexperienced designer would only be using templates from WordPress to make a beginner-level site. That is not enough when you have competitors with full-fledged website designs of their own.
Therefore, lose some money, invest in a designer, and let the creative and experienced brain plan something innovative for your business’s digital space.
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2. Treating Content like a King
Quality content is equal to the success of the website. The algorithm updates of Google have shifted the SEO goalposts. Quality content now plays a crucial role in the rankings of your site. That is why you need to up your blogging game.
Nobody knows what the next shift of Google's algorithm is, but if you keep producing genuine content, you would be on the right path.
Again, instead of trying to do everything by yourself, hire a content writer/content creator to have some professional insight and expertise into the matter.
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3. Keeping the Site Bespoke
You have a certain audience and a certain product or service for them, and you only need to cater to them. Don't think about ruling the world. Think about ruling the people who are willing to be ruled for now.
Since you cater to the specific market, be bespoke with your website design, structure, and content.
To do that, use SEO keywords, WordPress IDX plugins, and other methods to get your website to a high standard. Not only this would cater to your audience, but it would also help your website stay interesting and not dull.
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4. Worshipping the Social Media
In the beginning, fewer people will actually search your website on Google and most of them will follow you through links. The best place for them to find such links easily is social media – and you need to worship social media now that you are trying to maintain your online presence.
Active and original social media presence is integral to the success of your site. Google+, Facebook, Twitter, Instagram, WhatsApp, YouTube, Tumblr, TikTok, and all those sites that people nowadays are using should have your brand’s presence and your website’s links.
Remember “content is the king” factor when you are using social media. Don’t just throw post after post. Keep a proper social media calendar.
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5. Making Yourself Familiar with Analytics
You must have already realized by now that SEO is crucial for your website. What is crucial to SEO is you get a grip on the analytics. Not only one can use SEO like a master. Those who know how analytics work makes the best SEO strategy to increase the ranking of your website on Google – that is your page shows up on top when people type the keyword in the search box.
The analytics basically let you examine your website's traffic, answering questions like from where and how it's coming. Once you know the traffic movement, you would be able to control it better.
The leader in the analytics field is Google Analytics, and you can sign up for it for free.
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6. Making Your Website Mobile-Friendly
Once your website is made and starts to generate traffic, your immediate next step should be making it mobile-friendly. Having a mobile-friendly site would help you get a competitive advantage, and your clients will obviously hold your site to a higher standard.
A good website developer can develop a site and take care of this when needed, which is all the more reason to invest in a professional.
