The Covid-19 pandemic has wreaked havoc on every economic area around the world, including real estate. However, 2021 has been hailed as a year in which the real estate sector saw a significant recovery. Following the pandemic, there have been noteworthy shifts in consumer behavior and market sentiment.

So what will be the new marketing strategy for 2022? In this article, we will discuss real estate client strategies that will help you make a great marketing campaign that will result in more lead generation, more listings, and more money.

1. Powerful Digital Presence

It's no secret that online consumption is fast rising, thus every realtor should already be utilizing digital platforms. If you weren't already doing so, 2020 has made it mandatory.

Millennials are currently the fastest-growing generation of property buyers, with over 37% of those aged 25 to 34 owning a home. You're missing out if you don't leverage digital channels because 99 percent of millennial customers start their search online. 47 percent of real estate companies now recognize that using social media can help them produce higher-quality leads and boost sales.

2. Smartphone Apps for Real Estate

Smartphones have shown to be a lifesaver and a success enhancer for companies of all sizes. In the real estate industry, a similar effect can be witnessed. Mobile applications have changed how real estate firms work.

Consumers may access all information on properties at any time with the use of smartphone apps, and agents can streamline a lot of their job using a smartphone app. It has also made collaboration between the two parties easier. Real estate listing apps and internet portals have not only made operations easier, but they have also saved time and work in the entire real estate process, from looking for properties to purchasing them.

3. Professional Photography and Video Content

You're behind if you don't use professional photographs for your listings. Professional photography is used by 81 percent of real estate brokers for their listings. Not only that, but nearly 90% of homebuyers responded that photographs are the most significant online feature when deciding to visit any property. To stay ahead of the competition, use excellent photography for your real estate listings. 

Video Content

On social media platforms, particularly Facebook, video content is growing increasingly popular. Video marketing boosts real estate marketers' visibility and allows them to reach a larger audience. It's no surprise, then, that real estate brokers are finding success with video creation and distribution. In addition to Facebook Live broadcasts, real estate marketers can use YouTube marketing to promote their properties. You can boost your social media visibility by using aerial films, virtual tours, and other professionally generated material.

4. Email Marketing

One of the top three marketing methods used by real estate brokers is email. In 2022, we urge that real estate agent who hasn't used email marketing yet do so. According to a survey, 99 percent of email users read their inbox daily. Consider how many leads you could be missing out on if you don't use email marketing.

5. Use data and analytics

The type of content you choose should be determined by knowing who your audience is and who you want to engage the most with your posts. Posting studio flats, for example, isn't appropriate if your target audience is families. You should keep track of your posts as well. Find out what works, what doesn't, and, most importantly, why and how you may make changes. You should always be gathering information. Tracking which types of posts get the most interaction, determining where leads come from, and seeing how your audience engages with your social media on their way to becoming a client are all such examples.