When selling your house, perhaps the most important conversation you will have with your sales associate is the one in which you establish the listing price. At Coldwell Banker Residential Brokerage, your sales associate has the local knowledge and professional industry experience to help you determine the maximum price a buyer will pay in today’s market.

Studies show that homes priced appropriately up front will sell faster and for more money than homes that start out overpriced. In fact, pricing your home higher than comparable properties may help sell your neighbor’s home more quickly than your own. While your sales associate is experienced in determining price, you are an important part of the process. Make sure you share all of the features, benefits and upgrades that could make your home worth more or otherwise set it apart from the competition.

Buyers will want to purchase a property only if they believe it’s a good value. If the asking price of a home exceeds fair market value, the pool of potential buyers decreases dramatically. Ideally, you want to set a price that creates a perception of value and generates the greatest volume of foot traffic through your home during the crucial first 14 days on the market. A home that has been strategically priced to capture attention, build enthusiasm and motivate action will sell quickly in any real estate market.

For more expert assistance buying or selling a home, visit your conveniently located Coldwell Banker Residential Brokerage office or CBDFW.com.

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