Selling your property privately is definitely not easy, according to the National Association of Realtors report, homes sold by the owner account for less than 10% of total home sales. However, there are numerous potential benefits; avoiding real estate agents will save you a lot of money and will grant you more control over the negotiation and sale process. One option is to find a popular private sale website, which attracts a large number of potential buyers. Once you sign up, they will send you a “For Sale” sign with your contact info on it to put up outside of your house.

While sticking a sign in your yard and putting an ad for your home on Craigslist are essential marketing tools, if you want to sell your home as quick as you can, it is better to target a specific demographic. National Association of Realtors reports that 35% of homebuyers are millennials and one group of potential buyers that especially stands out are the IT professionals. You see, according to PayScale, an average Google employee earns around $180.000 yearly. In comparison, an average American worker earns less than $45.000 per year, according to data provided by the Social Security Administration.

Preparing Your House and Attracting Buyers

Selling a home takes a lot of work and patience, and as soon as you decide to sell your property, you have to clean it from top to bottom. In order to make the place seem more spacious, you need to get rid of any unnecessary stuff you have sitting around, and rent a storage unit if you have to. Have your house inspected as well; the majority of standard real estate contracts give the buyer the right to inspect the property, so you have to be prepared. Now, before you start taking pictures and marketing your home to a certain demographic, let’s talk about your selling points.

Highlighting Your Selling Points

High-Speed Internet

Remote working is becoming more popular than ever, in fact, recent findings from TRN revealed that one in five Americans work from their home. Naturally, a large percent of telecommuters are IT workers, and in order to work productively at full capacity, they need a business-class Internet service. Furthermore, a strong Wi-Fi connection is a big plus, because most home workers like to go out in the yard and get some work done in fresh air.

Ergonomic Furniture

An average IT worker spends most of his time at his desk, so investing a couple of hundred dollars in proper ergonomic furniture will definitely pay off when it comes the time to seal the deal on the house. Get rid of your old chair and look for something that offers proper support. You do not have to spend a fortune, cost-effective solutions such as JP Office Workstation seating that provide comfort and quality design for a reasonable price.

Good Lighting (Both Natural and Artificial)

There are countless studies that show natural lighting can improve your mood and focus, so position a work desk as close to a window as possible. Moreover, it is important to have a soft, artificial light instead of a harsh, fluorescent light. So go out to the hardware store, grab a few quality desk lamps and while you’re at it, see if the overhead light needs adjusting.

Avoid Common Pitfalls

Even though homeowners know their properties than anyone that does not mean that they are the best salespersons. If you choose to sell your house on your own, you have to rely on your own skills to negotiate and finalize a contract. If you do not do everything right, you could end up selling your property for less money. However, don’t worry – more than 500.000 houses are sold directly from owner to buyer in the United States every year. And with a little bit of time and effort, your house will be among them in no time.