For a limited time only, Chase is increasing their Closing Guarantee program from $5K to $20K. Chase promises their clients that they’ll close the loan on or before the contract closing date or pay the buyer $20,000.
The grant can be used to discount underwriting fees paid at mortgage closing or pay down interest rate and down payment. This special time offer is available until July 27, 2024.
Chase wanted to honor spring homebuying season in an extra special way this year, knowing how challenging the housing market has been. They also have a whole en-suite of offerings and tools to help prospective homeowners.
The housing affordability crisis—with high interest rates, high homes prices, and low supply—has been widely reported. To help homebuyers address these challenges, Chase Home Lending is focused on providing financial resources and homebuyer education, including increasing its Closing Guarantee from $5,000 to $20,000.
“Current market dynamics have impacted the affordability of homeownership for many Americans, and at the same time, competition has only increased,” said Sean Grzebin, head of Consumer Originations for Chase Home Lending. “We’re focused on the things we can control in this environment and that’s supporting our customers all the way home. Increasing our Closing Guarantee to $20,000 is a reflection of our confidence in getting customers into their new home without delay.”
Affordability and Access to Credit
Chase offers low down payment options—as low as 3%—and flexible credit guidelines to create more homeownership opportunities for more people across the income spectrum. Another way Chase is helping customers manage affordability is with the Chase Homebuyer Grant. This grant offers up to $7,500 in eligible areas, which can be combined with state and local homebuyer assistance, to lower the interest rate and/or reduce closing costs and down payment.
Since 2020, Chase has provided more than $96 million in Chase Homebuyer Grant funds for more than 29,000 customers. In 2023, Chase also connected homebuyers with approximately $15.8 million in state and local homebuyer and down payment assistance programs. Buyers can use Chase’s Homebuyer Assistance Finder to research assistance programs for which they may be eligible.
Chase launched its grant program nationally in 2018 with a $2,500 grant for people buying in low-to-moderate income census tracts. Then in in 2021, the bank launched a $5,000 homebuyer grant in census tracts designated as majority-Black, Hispanic or Latino under its Special Purpose Credit Program (SPCP), in accordance with the federal requirements of the Equal Credit Opportunity Act (ECOA) and Regulation B. Recently, the bank increased this grant from $5,000 to $7,500 in 15 markets across the U.S.:
Homebuyer Education
The homebuying process can be overwhelming, whether you’re a first-time or experienced homebuyer. Chase is helping to educate prospective buyers on the ins and outs of the home purchase process, homeownership and everything in between. The JPMorgan Chase Institute recently released research calling out the importance for consumers to be educated when it comes to their mortgage and lender options. The Institute’s report, Hidden Costs of Homeownership: Race, Income, and Lender Differences in Loan Closing Costs, reveals that closing costs vary significantly by type of lender, with banks being less expensive on average than nonbanks and brokers.
“Homebuyers don’t always realize what’s negotiable and what may differ from lender to lender,” said Grzebin. “Being informed can help save you money in the long run. I’d advise customers to make lenders compete for your business—take the time to consult with more than one lender and always check with your bank.”
Additional resources include Chase’s Homebuyer Education Center—a comprehensive learning center for those looking to buy a home and get a mortgage. Chase’s award-winning podcast, Beginner To Buyer comes complete with two seasons of episodes featuring conversations with real buyers and expert guests discussing homebuying and ownership, home equity, common misconceptions, renovations, and investment properties.
Convenience and Speed to Close
A quick closing process can be key, especially in competitive situations. The Chase Closing Guarantee commits to an on-time closing in as soon as three weeks or eligible customers get $20,000. This limited time offer is available for qualifying customers purchasing a home with a Chase mortgage until July 27, 2024. Customers must submit necessary financial documentation and provide a fully-executed purchase contract. Then, Chase will close the loan on or before the contract closing date or pay the buyer $20,000. Funds can be used to discount underwriting fees paid at mortgage closing or pay down the interest rate and down payment.
Chase continues to offer a full suite of digital tools to support buyers on the path to homeownership, including Chase MyHome. This digital platform provides “all things home, all in one place” with an advanced property search and the ability to review loan options, apply for and manage your mortgage. Additionally, Chase offers various digital mortgage calculators that help buyers understand how much they can afford.
For more information about Chase Home Lending, visit Chase.com/afford.
-- Freddie Mac (OTCQB: FMCC) today released the results of its Primary Mortgage Market Survey® (PMMS®), showing the 30-year fixed-rate mortgage (FRM) averaged 7.02 percent.
“Mortgage rates decreased for the second consecutive week,” said Sam Khater, Freddie Mac’s Chief Economist. “Given the news that inflation eased slightly, the 10-year Treasury yield dipped, leading to lower mortgage rates. The decrease in rates, albeit small, may provide a bit more wiggle room in the budgets of prospective homebuyers.”
News Facts
The PMMS® is focused on conventional, conforming, fully amortizing home purchase loans for borrowers who put 20 percent down and have excellent credit. For more information, view our Frequently Asked Questions.
Freddie Mac’s mission is to make home possible for families across the nation. We promote liquidity, stability, affordability and equity in the housing market throughout all economic cycles. Since 1970, we have helped tens of millions of families buy, rent or keep their home. Learn More: Website
Pending home sales are down and new listings are flat during a time of year when they typically rise. But this week’s softer-than-expected inflation report sent mortgage rates down, which could bring back some homebuyers and sellers.
rates down, which could bring back some homebuyers and sellers.
SEATTLE--(BUSINESS WIRE)-- (NASDAQ: RDFN) —Pending home sales fell 4.3% from a year earlier during the four weeks ending May 12, the biggest decline in roughly three months. That’s according to a new report from Redfin (redfin.com), the technology-powered real estate brokerage. Pending home sales also posted a week-over-week decline, unusual for early May.
Inventory is losing momentum, too, as would-be sellers stay put to hang onto their low mortgage rate. New listings rose 10% year over year, but they were essentially flat from a week earlier, which is significant because listings typically increase this time of year.
The housing market slumped because of sky-high housing costs. The median U.S. home-sale price is up 4.7% year over year to a record $386,951, and the median monthly mortgage payment is sitting at $2,858, just $26 shy of the all-time high set in April. But affordability is starting to improve a bit: Daily average mortgage rates have steadily declined since the start of May, and this week’s slightly softer-than-expected inflation report sent rates below 7% for the first time in over five weeks. And 6.3% of home sellers are dropping their price, on average, the highest share in a year and a half, which may mean price growth loses momentum soon.
“High prices and rates are challenging, but there are ways for buyers to take advantage of the somewhat slow market,” said Marsha McMahon-Jones, a Redfin Premier agent in Palm Springs, CA. “Sellers know that high mortgage rates mean they should expect negotiations, expect offers to come in under list price, and be ready for some back and forth on things like repairs and closing costs. Buyers may not be able to get a lower mortgage rate, but they’re often getting homes for slightly less than the asking price. It’s also a good time to buy a fixer-upper at a lower price point because those aren’t selling as quickly.”
For Redfin economists’ takes on the housing market, including more on how current financial events are impacting mortgage rates, please visit Redfin’s “From Our Economists” page.
Leading indicators
Indicators of homebuying demand and activity |
||||
Value (if applicable) |
Recent change |
Year-over-year change |
Source |
|
Daily average 30-year fixed mortgage rate |
6.99% (May 15) |
Down from a 5-month high of 7.52% three weeks earlier |
Up from 6.55% |
Mortgage News Daily |
Weekly average 30-year fixed mortgage rate |
7.09% (week ending May 9) |
Down from 5-month high of 7.22% a week earlier |
Up from 6.35% |
Freddie Mac |
Mortgage-purchase applications (seasonally adjusted) |
Declined 2% from a week earlier (as of week ending May 10) |
Down 14% |
Mortgage Bankers Association |
|
Redfin Homebuyer Demand Index (seasonally adjusted) |
Lowest level in 2 months (as of week ending May 12) |
Down 13% |
Redfin Homebuyer Demand Index, a measure of requests for tours and other homebuying services from Redfin agents |
|
Touring activity |
Up 5% from the start of the year (as of May 13) |
At this time last year, it was up 21% from the start of 2023 |
ShowingTime, a home touring technology company |
|
Google searches for “home for sale” |
Down 8% from a month earlier (as of May 13) |
Down 15% |
Google Trends |
Key housing-market data
U.S. highlights: Four weeks ending May 12, 2024 Redfin’s national metrics include data from 400+ U.S. metro areas, and is based on homes listed and/or sold during the period. Weekly housing-market data goes back through 2015. Subject to revision. |
|||
Four weeks ending May 12, 2024 |
Year-over-year change |
Notes |
|
Median sale price |
$386,951 |
4.7% |
All-time high |
Median asking price |
$418,455 |
6.6% |
All-time high |
Median monthly mortgage payment |
$2,858 at a 7.09% mortgage rate |
12.7% |
Just $26 below all-time high set during the 4 weeks ending April 28 |
Pending sales |
90,457 |
-4.3% |
Biggest decline since 4 weeks ending Feb. 25 |
New listings |
102,269 |
10% |
|
Active listings |
890,224 |
14.2% |
|
Months of supply |
3.2 |
+0.5 pts. |
4 to 5 months of supply is considered balanced, with a lower number indicating seller’s market conditions |
Share of homes off market in two weeks |
45.2% |
Down from 49% |
|
Median days on market |
33 |
+2 days |
|
Share of homes sold above list price |
30.8% |
Down from 33% |
|
Share of homes with a price drop |
6.3% |
+2 pts. |
Highest level since Nov. 2022 |
Average sale-to-list price ratio |
99.4% |
Unchanged |
Metro-level highlights: Four weeks ending May 12, 2024 Redfin’s metro-level data includes the 50 most populous U.S. metros. Select metros may be excluded from time to time to ensure data accuracy. |
|||
Metros with biggest year-over-year increases |
Metros with biggest year-over-year decreases |
Notes |
|
Median sale price |
Detroit (18.8%) Anaheim, CA (18.6%) West Palm Beach, FL (16.2%) San Jose, CA (13.6%) Newark, NJ (11.7%) |
San Antonio (-0.5%) |
Declined in just 1 metro |
Pending sales |
San Jose, CA (16.6%) Anaheim, CA (9.2%) San Francisco (5.3%) Newark, NJ (5.2%) Sacramento, CA (3%) |
Phoenix (-14.9%) Atlanta (-13.6%) Houston (-13.2%) West Palm Beach, FL (-11.8%) Nashville, TN (-11.1%) |
Increased in 15 metros |
New listings |
San Jose, CA (40.2%) Seattle (26.4%) Phoenix (24.7%) Oakland, CA (24.6%) Montgomery County, PA (21.9%) |
Chicago (-8.1%) Atlanta (-3.4%) Detroit (-3.1%) Virginia Beach, VA (-1.9%) Newark, NJ (-1.6%) Warren, MI (-1.1%) |
Declined in 6 metros |
To view the full report, including charts, please visit:
https://www.redfin.com/news/housing-market-update-mortgage-rates-dip-sales-decline
Despite low buyer demand, home prices remain steep throughout the U.S. Owing to this, many homeowners have seen the amount of equity they’ve built into their houses increase.
When a homeowner utilizes the LendingTree marketplace to shop around for a home equity loan lender, they select one of five reasons for why they’re seeking the money. By analyzing borrowers’ home equity loan requests in the first quarter of 2024, we determined why homeowners across the 50 states are thinking about tapping into their home equity. Here's what we found.
You can check out our full report here: https://www.lendingtree.com/home/mortgage/reasons-for-home-equity-study/
LendingTree's Senior Economist and report author, Jacob Channel, had this to say:
"While a home equity loan can be a good idea for some, getting one isn’t something to take lightly. As is virtually always the case when borrowing money, getting cash via a home equity loan isn’t without risk. In a worst-case scenario, defaulting on a home equity loan can result in a person losing their house. Owing to this, homeowners considering a home equity loan should tread carefully and be sure that they’re in a position to pay back whatever they borrow without serious financial strain."
The median down payment in the U.S. last quarter was $26,000, an average of 13.6% down, according to a new down payment trends report from Realtor.com, published this morning.
The analysis of down payment trends at the national, state and top-100 metro levels found that while down payments fell from the all-time-high in Q3 2023, down payments climbed annually – up 3 percentage points and roughly $12,000 from Q1 2023 – as homeshoppers contended with higher mortgage rates and home prices and a restricted home supply.
Despite the drop from the historical peak, down payments remain well above pre-pandemic levels – larger percent down on today’s typically higher priced homes means buyers paid 87.8% more as a down payment in Q1 2024 ($26,400) compared to Q1 2020 ($14,000).
Here are the key takeaways:
According to Realtor.com Sr. Economic Research Analyst Hannah Jones: “Despite a slight decrease from their peak, current buyers are still shelling out higher down payments compared to pre-pandemic norms. This trend may stem from intense local competition from a lack of homes for sale, compelling some to increase down payments to win the home, while others aim to lower their monthly payments by putting more down and taking out a smaller loan.”
According to Realtor.com Chief Economist Danielle Hale: “The current housing market's overall unaffordability has an impact on who is buying homes right now. Given persistently high home prices and elevated mortgage rates, many of today’s purchasers are likely either high-earners or repeat buyers leveraging existing home equity to use as a down payment, and this may explain why down payments have dipped but remained relatively high.”
You can read the full report here. If you're interested, I would be happy to coordinate an interview.
In my Anticipatory Leader Program, I talk about being Anticipatory in how you approach your business future, identifying disruption before it has the opportunity to disrupt. However, an Anticipatory Mindset is a key strategic tool that can be applied to all areas of life, including the conversations we have both at work and in our personal lives.
I recently had the benefit of speaking with Phil Jones, who is a leading expert on the power of language for influence and persuasion. We discussed the art of structuring conversations and word choices. This is to promote safe spaces where information can be shared with trust and, in turn, innovation can thrive. In fact, Phil and I had such a great conversation, I am able to write even more about what we discussed in yet another article!
My first article was about eliminating friction and creating a gray space of curiosity to facilitate more efficient decision making, which you can read here. In this article, we will dive deep into actionable ways that business leaders can use anticipation to have more effective conversations that lead to productive results.
The worst time to think about what you are going to say is the moment when you are saying it. On many occasions, we come away from conversations thinking, “I could have said this” or “I should have said that.” These hindsight comments often leave us believing that adjusting our words would have portrayed an idea better. This way of thinking doesn’t help us because the conversation or presentation is already over.
The conversation has already not gone the way you wished, but what if instead of wishing things went differently, we took the time prior to the conversation to look to the future on what the conversation could be? What if we anticipated any opposition in a conversation and prepared for it?
Your conversations can be exponentially more effective with anticipation! As I teach in my Anticipatory Organization® Model, the future is not an enigma. There are signs that point to the known future, and there are signs that point to how conversations will play out, especially if you use language strategically to drive the conversation in a beneficial direction.
Much like using Hard Trends and Soft Trends to help anticipate the future, using strategic language is a skill that takes time to master. It requires consistent practice and constant refinement in pre-solving problems any given conversation could have. Words are a tool used to help you get a desired result, and similar to every tool, you have to dial it in to use it.
During our conversation, Phil and I discussed a formula for taking any conversation to the next level. He identified six categories of principles outlined in his bestselling book Exactly What to Say: The Magic Words for Influence and Impact that any leader can use to enhance their skills, and I will outline them briefly below:
A rejection-free opening is a way to get the ball rolling and to get someone to consider an idea by positioning yourself beside it. Use the phrase, “I’m not sure this is for you, but . . .” The first part of the phrase lights up their subconscious brain by piquing their curiosity. The “but” shifts their focus to what you really think.
Example: I’m not sure it’s for you, but there is an opening within our leadership team.
You cannot change someone’s mind on a subject, but you can change how they perceive it. A perspective change involves words that nudge others in a new direction so they begin to look at something a different way. Giving an individual multiple reasons to view something differently is key.
Example: What is your experience with project management and streamlining operations?
An assumption frame is a tool that allows you to streamline decision making by giving an individual three options to choose from. The first option should be the hard choice, the second should be something they do not want, and the third should be what you want them to choose. By giving someone options, you empower them to feel that they are making their own decision.
Example: We have three options. One, I could take the lead, but I believe your unique skill set is precisely what we need for this project. Alternatively, we could have someone else manage the project, but it might lack the innovative touch and efficiency you bring to our team. Of course, considering your exceptional experience, leading the upcoming project could be a fulfilling opportunity for you.
A label is a phrase that helps us to quickly accept something that is true. A caveat to this is that the label must be used with integrity and followed by something that actually is true to build trust.
Example: Don’t worry, your skill on this past project proves you are competent.
This principle involves words that help keep the conversation going when it might have ended otherwise. When objections arise, indecisiveness takes over, or you hear the dreaded “I’ll get back to you on that,” implement the following example:
Example: Help me to understand what it would take for you to be confident in this role.
The last principle in Phil’s formula is to make the most of the conversation by inserting “just one more thing.” You can ask for referrals or get a review, but the best use of this principle is to ask a question to get more information that you can use down the road.
Example: Just one more thing. What are the three things you look forward to or are concerned about in this position?
We all have desktop files and online templates that make repetitive work easier to navigate, but these documents must be customized to align with each situation. Why shouldn’t the conversations we have in our work and personal lives follow the same structure? Why shouldn’t we have a template that helps us to be more strategic in how we speak?
We should, and you can!
Words are a vehicle that we use to get our points across and create more efficient conversations that lead to streamlined decisions. Learn to fine-tune your words, implement anticipation in this process, and experience the results for yourself! Join my Anticipatory Leader Membership to access the episode and master the art of anticipatory thinking.
The issue is REAL! The reality is becoming more and more apparent. Debt is a national problem, and it’s going to get far worse before it gets better! The main culprit is the federal government. NOBODY has more debt on the planet than the United States of America. That debt continues to pressure the markets as the ability to borrow larger and larger sums of money gets more and more expensive. Nobody wants to acknowledge it, but it does impact our everyday lives more than you think it does.
The other issue we have is that consumers are piling up debt faster than ever! We are not only setting records for outstanding debt; but consumers are relying on more and more debt to simply cover what they feel are their basic costs of living. Especially young people, who seem to think $1,000+ cell phones and $500+ car payments, and $150 a month for coffee are things worth putting on credit! They see the government use credit as a solution, so they think it’s fine, the government doesn’t need to balance its budget, why should I?
We all know that there is “good” debt and “bad” debt. Well, the lines have become blurred! People are racking up huge piles of debt and the ability to keep adding new sources is eventually going to dry up and we will see higher rates of default, repossessions, and potentially foreclosures! The reason I say potential foreclosures is that we have many people with significant equity to refinance and buy their way out of trouble IF they learn and don’t repeat past poor habits. However, while some do; many don’t, and a few years later, they are back in the same trouble and this time, there might not be equity enough to save them!
Now is really a good time to engage your accountants, financial planners, and accountants, and do a few videos covering different topics in the area of financial literacy. Many have never had any professional guidance and would appreciate the information. You may also want to work with your local high schools to have talks with your team to explain budgeting, debt, and the world of finance to high school students because many will never get this information if you aren’t there to share!
Questions or comments about this topic, please feel free to reach out to me and I can share how my clients make this work for them. This email address is being protected from spambots. You need JavaScript enabled to view it.
High home prices and rates sent home sellers and buyers to the sidelines in April and the start of May—but last week’s encouraging economic news drove mortgage rates down a bit
The median U.S. monthly housing payment hit an all-time high of $2,894 during the four weeks ending May 5, up 14% from a year earlier, and home prices rose 4.5% to their own record high. That’s according to a new report from Redfin (redfin.com), the technology-powered real estate brokerage.
The supply of homes for sale lost momentum, with prospective sellers jittery about high rates. New listings rose 9% year over year, the smallest increase in three months (with the exception of the four weeks ending March 31, when there was an artificially small decline due to Easter). There were fewer new listings during the four-week period ending May 5 than any comparable period on record except 2020 and 2023. Many would-be sellers backed off when rates rose throughout April, opting to stay put to hold onto their low mortgage rate.
Home sales fell due to high rates and low supply. Pending home sales dropped 3% from a year earlier, the biggest decline in two months. There are also signs that competition for homes is slowing during a time of year when it typically speeds up: 30% of homes sold above asking price, flat from a week earlier and down from 32% a year earlier and more than 50% two years earlier. And 6.2% of home sellers dropped their asking price, the highest share since November and up from 4.3% a year ago. But there is one signal that demand is starting to pick up: Mortgage-purchase applications increased 2% week over week.
Recent economic news brought rates down from their peak. Encouraging economic news pushed daily average mortgage rates down from a five-month high of 7.5% on April 30 to about 7.2% at the end of last week and into this week, bringing buyers a modicum of relief. The Fed held interest rates steady and kept open the possibility of a rate cut later this year at their May 1 meeting, and last Friday’s soft jobs report was another step in the right direction.
“The market is a mixed bag, with high mortgage rates causing some listings to sit longer than I would expect in the springtime and high prices holding steady,” said David Palmer, a Redfin Premier agent in Seattle. “Sellers can rest assured that there are plenty of motivated buyers who are jumping into the market now; they finally understand that rates aren’t going to plummet anytime soon. Those buyers are the people who are moving because they need to: They’re relocating for a new job, going through a divorce, or growing their family. So even though some of my listings are taking longer to sell than they would in a typical spring market, they are selling eventually.”
For Redfin economists’ takes on the housing market, including more on how current financial events are impacting mortgage rates, please visit Redfin’s “From Our Economists” page.
Leading indicators
Indicators of homebuying demand and activity |
||||
Value (if applicable) |
Recent change |
Year-over-year change |
Source |
|
Daily average 30-year fixed mortgage rate |
7.2% (May 8) |
Down from a 5-month high of 7.52% two weeks earlier |
Up from 6.5% |
Mortgage News Daily |
Weekly average 30-year fixed mortgage rate |
7.22% (week ending May 2) |
Highest level since Nov. 2023 |
Up from 6.39% |
Freddie Mac |
Mortgage-purchase applications (seasonally adjusted) |
Increased 2% from a week earlier (as of week ending May 3) |
Down 17% |
Mortgage Bankers Association |
|
Redfin Homebuyer Demand Index (seasonally adjusted) |
Down 6% from a month earlier (as of week ending May 5) |
Down 12% |
Redfin Homebuyer Demand Index, a measure of requests for tours and other homebuying services from Redfin agents |
|
Touring activity |
Up 32% from the start of the year (as of May 7) |
At this time last year, it was up 27% from the start of 2023 |
ShowingTime, a home touring technology company |
|
Google searches for “home for sale” |
Essentially unchanged from a month earlier (as of May 5) |
Down 18% |
Google Trends |
Key housing-market data
U.S. highlights: Four weeks ending May 5, 2024 Redfin’s national metrics include data from 400+ U.S. metro areas, and is based on homes listed and/or sold during the period. Weekly housing-market data goes back through 2015. Subject to revision. |
|||
Four weeks ending May 5, 2024 |
Year-over-year change |
Notes |
|
Median sale price |
$384,721 |
4.5% |
All-time high |
Median asking price |
$419,519 |
6.5% |
All-time high |
Median monthly mortgage payment |
$2,894 at a 7.22% mortgage rate |
14.1% |
All-time high |
Pending sales |
90,542 |
-3% |
Tied with the 2 previous 4-week periods for the biggest decline in 2 months |
New listings |
102,449 |
9.3% |
Smallest increase since 4 weeks ending Feb. 11, with the exception of a 6.6% increase during the 4 weeks ending March 31 (that uptick was artificially small because of the Easter holiday) |
Active listings |
877,829 |
13.3% |
|
Months of supply |
3.2 months |
+0.5 pts. |
4 to 5 months of supply is considered balanced, with a lower number indicating seller’s market conditions |
Share of homes off market in two weeks |
44.9% |
Down from 47% |
|
Median days on market |
34 |
+1 day |
|
Share of homes sold above list price |
30.4% |
Down from 32% |
|
Share of homes with a price drop |
6.2% |
+1.9 pts. |
|
Average sale-to-list price ratio |
99.4% |
+0.1 pt. |
Metro-level highlights: Four weeks ending May 5, 2024 Redfin’s metro-level data includes the 50 most populous U.S. metros. Select metros may be excluded from time to time to ensure data accuracy. |
|||
Metros with biggest year-over-year increases |
Metros with biggest year-over-year decreases |
Notes |
|
Median sale price |
Anaheim, CA (21%) West Palm Beach, FL (15.9%) Detroit (15.7%) San Jose, CA (13.2%) New Brunswick, NJ (12.8%) |
San Antonio, TX (-1.9%) |
Declined in just 1 metro |
Pending sales |
San Jose, CA (21.9%) Anaheim, CA (9.1%) Oakland, CA (6.1%) San Francisco (6.1%) Seattle (5.9%) |
Phoenix (-13%) Atlanta (-11.7%) Houston (-11.1%) Jacksonville, FL (-10.3%) Orlando, FL (-10.2%) |
Increased in 15 metros |
New listings |
San Jose, CA (35.6%) Phoenix (25.9%) Seattle (22.4%) San Diego, CA (21.5%) Oakland, CA (21.1%) |
Chicago (-9%) Newark, NJ (-4.3%) Warren, MI (-3.9%) Atlanta (-3%) Detroit (-2.5%) Providence, RI (-1.5%) |
Declined in 6 metros |
To view the full report, including charts, please visit:
https://www.redfin.com/news/housing-market-update-record-high-monthly-payments-mortgage-rates-decline
Selling homes isn’t just about the property itself—it's also how you present it. Imagine equipping your arsenal with sales collateral that not only illuminates key features but clinches deals faster. What kind of materials are we talking about?
We're talking about those dynamic, well-crafted sales collateral that engages potential buyers and sets the stage for a swift close. These aren't your standard brochures; think curated content that resonates with today’s market expectations.
Let’s unveil the various types of sales collateral that could transform your real estate hustle into a powerhouse of efficiency and allure.
Imagine a tool that whisks buyers through homes without stepping foot inside. Virtual tours are precisely that—a digital passkey into your listings. They allow clients to explore every nook and corner at their own pace, evoking a sense of ownership before the actual viewings.
But it's more than just convenience; these tours can ignite interest and desire, keeping your properties in the minds of potential buyers long after they've logged off. And when it comes to decision time? A well-rendered virtual tour could very well tilt the scales in your favor, which is why you should let technology give you that competitive edge.
Another critical piece in your sales collateral cache is the interactive floor plan. Gone are the days of flat, lifeless schematics. These modern marvels allow buyers to visualize property layouts with clickable hotspots, revealing photos, and details about each space.
It's not merely a tool—it's an immersive experience that engages clients and sparks imagination. By helping potential buyers picture their lives unfolding within those walls, you’re not simply selling square footage; you're selling a dream. And when dreams catch fire, sales often follow—making interactive floor plans indispensable for accelerating home transactions.
A home extends beyond its four walls—it includes the community, the local haunts, and the ambient culture. That's where curated neighborhood guides come in, serving as a canvas to paint the lifestyle potential buyers could embrace. These guides offer insights into schools, cafes, parks, and unique local attractions.
Showcasing what life looks like around the property through vivid descriptions and real testimonials means you're selling more than just a home. Instead, you're selling a slice of the community pie. For buyers on the fence or new to the area, these neighborhood narratives can be persuasive proof that they've found their ideal spot—propelling them quicker toward that final handshake.
If you want to build trust swiftly, there's nothing quite like a well-told client success story. These narratives go beyond stating facts; they weave the journey of previous buyers into relatable tales that newcomers can envision themselves in.
Rather than listing features, these stories highlight the emotional triumphs of finding the perfect home. They not only demonstrate your effectiveness as an agent but also humanize the process—illustrating how you navigate challenges with finesse for a personalized buying experience. Include them in your portfolio, and they will speak volumes, accelerating trust and pushing potential buyers closer to a confident "yes."
Command attention with a compelling slide deck. This versatile sales collateral enables you to walk clients through the buying journey, one impactful slide at a time. From showcasing stunning imagery of your homes to breaking down complex financial details in digestible graphics, presentations tell a story that captivates and educates.
But flexibility is key: whether you're presenting in person with a tablet or want to convert a PPT to PDF slideshow to share with potential clients for remote viewing, these decks can adapt to any sales scenario. They set the stage for conversations, answering questions buyers didn't even know they had. As part of your toolkit, they’re not just slides; they’re closers.
Lastly, consider the persuasive power of testimonials and case studies. This type of collateral brings forth the voice of satisfied customers who've walked the path potential buyers are considering. It’s about showcasing success stories and creating a sense of trust through relatable experiences.
Compiling glowing recommendations or detailed accounts of a pleasant home-buying experience can underscore your reliability as an agent. When prospects see others' happiness and satisfaction with their new homes, it helps to alleviate common concerns and objections. By weaving these narratives into your sales strategy, they serve as social proof that not only do you sell homes—you deliver dreams.
As we close the chapter on enhancing your real estate sales tactics, remember that each piece of collateral has the power to connect and convert. These tools are more than mere accessories; they're extensions of your expertise and commitment to service.
Arm yourself with these varied forms of sales collateral and watch as they work in concert to sell homes faster and more efficiently. The right material doesn't just support your pitch—it amplifies it, paving the way for a successful sale. So go ahead, equip yourself with these assets and set a new standard in home selling.
Yun discussed economic issues and trends, provided forecast at 2024 REALTORS® Legislative Meetings
National Association of Realtors® Chief Economist Lawrence Yun forecasts that interest rates will fall in the long term, 2024 existing-home sales will rise to 4.46 million (up 9% from 4.09 million in 2023) and 2025 existing-home sales will increase to 5.05 million (up 13.2% from 2024) – with further gains in eight of the next 10 years – during the “Residential Economic Issues & Trends Forum” at NAR’s 2024 REALTORS® Legislative Meetings.
Yun also explained that rents will calm down further, which will hold down the consumer price index (CPI) and make the Federal Reserve cut interest rates.
Yun said that based on April’s employment data, there are six million more jobs compared to the pre-Covid highs, and jobs are boosting home prices.
“More jobs mean more home sales and higher housing demand,” said Yun. “You need a strong local economy for a strong housing market.”
Yun discussed the wealth comparison between homeowners and renters. In 2022, the median net worth of homeowners was $396,200, while the median net worth of renters was $10,400.
“The referral business is key,” Yun told a crowd of Realtors®. “Your past clients are super happy in terms of their wealth gains. Seven percent mortgage rates are high compared to a couple of years ago, but you have to buy a home in order to build wealth. Have Americans lost the dream of homeownership? I don’t think so.”
Yun made several comparisons to 1995. The U.S. currently has 40 million more total payroll jobs and 70 million more people than in 1995. However, annual existing-home sales in 2023 experienced their worst year since 1995. So far in 2024, monthly existing-home sales rates have struggled to climb above last year’s level.
“How is it that home sales can be this low when we’ve got so many people living in this country?” asked Yun. “High mortgage rates and lack of inventory were a shock. Over the next 10 years, probably eight of those 10 years will improve for home sales.”
Yun touched on housing inventory saying, “Not all housing demand is being satisfied, due to lack of supply. We are looking at advocacy policies to counteract that.”
“Mortgage rates are very important,” explained Yun. “The Federal Reserve has delayed rate cuts. I would have thought that, by now, rates would be lower and rate cuts would have begun. Whatever rate cut the Federal Reserve does not do this year will simply get pushed back to 2025. They’re calling for a September rate cut, but we’ll see.”
Yun discussed how the 30-year mortgage and federal funds rate are in a high-rate environment. He explained that the monthly payment for first-time home buyers – with a 10% down payment and 80% of median home price – has gone up significantly during Covid, doubling the cost.
Yun noted that homeowners are happy. According to NAR data (2023 Profile of Home Buyers and Sellers), nine out of 10 buyers (89%) relied on the services of a real estate agent or broker. Of those, there is a 90% satisfaction rate – they would use their agent again or recommend their agent to others.
Yun questioned whether the immense size of the government deficit is further pressuring rising rates. He addressed government spending: “Four years out from the start of the pandemic, the U.S. is spending money as if we’re still in the heights of Covid-19.”
“We had a massive budget deficit while experiencing a good economy, meaning low unemployment,” said Yun. “People may get used to permanently high inflation, and people will be looking for an inflation hedge. Real estate is proven.”
Roughly 1 in 5 new mortgages went to low-income homebuyers in 2023, down from 23% in 2020. Meanwhile, high-income buyers have gained share because they’re more prepared to weather the storm of high home prices and mortgage rates
Roughly one in five (20.6%) new mortgages issued last year went to low-income Americans, bringing that group’s piece of the homebuying pie back down to where it was in 2018. That is according to a new report from Redfin (redfin.com), the technology-powered real estate brokerage.
Low-income earners gained ground at the start of the pandemic, taking out 23.2% of all new mortgages in 2020, but that progress has since been erased because high home prices and elevated mortgage rates have eroded affordability.
The small bit of progress that Americans earning very low incomes made on taking out mortgages at the start of the pandemic has also been erased. Just under 6% of new mortgages issued last year went to very low income Americans, down from 7.7% in 2020. Very-low-income Americans now make up a smaller percentage of mortgage borrowers than they did in 2018 (7.1%).
Higher-income homebuyers are taking up the share of new mortgages that lower-income homebuyers have lost in the last several years. While low-income borrowers gained share during the pandemic and then lost it, the opposite has happened with high-income borrowers, who are more prepared to weather the storm of high prices and rates. Nearly half (44.8%) of all new mortgages nationwide went to high-income buyers in 2023, bringing that group’s piece of the pie back up to almost exactly where it was in 2018. Their share dipped to a low of 41.2% in 2020.
This is according to a Redfin analysis of Home Mortgage Disclosure Act (HMDA) data covering purchases of primary homes.
Homebuying has become increasingly out of reach for lower-income people because housing affordability dropped to a record low in 2023 due to sky-high home prices and mortgage rates. Affordability hasn’t improved during the first few months of 2024:
While the U.S. economy is fairly strong, unemployment is low and wages are increasing, housing costs are increasing much faster. Hourly wages are up roughly 5% year over year, while monthly housing costs are up 15%. Surging housing costs have an outsized impact on low earners, who are less likely to have money in the bank for down payments and record-high monthly payments.
“There was a sweet spot in 2020 when mortgage rates were ultra low and home prices had yet to skyrocket, allowing some lower-income Americans to break into the housing market,” said Redfin Senior Economist Elijah de la Campa. “But somewhat ironically, the continued strength of the economy has made it harder to afford a home and widened the real-estate wealth gap between rich and poor Americans. The Fed’s interest-rate hikes, meant to help cool inflation and slow a hot economy, have pushed mortgage rates to near their highest level in more than two decades. That’s on top of home prices, which skyrocketed during the pandemic buying boom and have stayed high due to a shortage of homes for sale.”
It’s also important to note that due to the prevalence of all-cash home purchases in today’s market, housing wealth is even more concentrated in the hands of affluent Americans. More than one-third of all U.S. home purchases were made in cash as of February, near the highest level on record, and the share has steadily been rising since 2020.
While high-income Americans made up the biggest piece of last year’s homebuying pie, people at all income levels purchased far fewer homes in 2023 than the year before. The number of U.S. homes bought by high-income earners fell 19% year over year in 2023, and it fell 18% for moderate earners, 22% for low-income earners and 31% for very-low-income earners. That’s because housing costs shot up due to rising home prices and mortgage rates, and inventory dwindled.
Low-income earners take up biggest share of homebuying pie in Minneapolis, Detroit
Low-income earners take up the biggest piece of the homebuying pie in relatively affordable Midwest and East Coast metros, where home prices are lower. Nearly one-third (32.1%) of new mortgages issued last year in Minneapolis went to low-income earners, the highest share of any of the 50 most populous U.S. metros. It’s followed by Detroit (30.8%), Philadelphia (29.9%), Virginia Beach, VA (29.7%) and Baltimore (28.3%).
Low-income earners gained mortgage share from 2020 to 2023 in just three of the metros in this analysis: Chicago (26.5% to 27.7%), Cleveland (26.4% to 27.8%) and Washington, D.C. (26.8% to 27.1%).
Just 1.9% of new mortgages issued last year in Anaheim, CA, went to low-income earners, the lowest share in this analysis. Next come Los Angeles (3.6%), Miami (4.4%), San Diego (5.5%) and San Francisco (6.1%). Those California metros are among the most expensive places to buy a home in the country.
To view the full report, including charts, metro-level data and methodology, please visit:
https://www.redfin.com/news/home-mortgages-by-income-analysis
People of color are taking out a rising share of mortgages because an increasing share of them are of prime homebuying age, and because America is becoming more diverse. They’ve also seen larger income gains than white people in recent years.
The share of U.S. mortgages taken out by white homebuyers has declined over the last five years, while the share taken out by Hispanic, Black and Asian homebuyers has ticked up. That’s according to a new report from Redfin (redfin.com), the technology-powered real estate brokerage.
The report is based on a Redfin analysis of 2018-2023 Home Mortgage Disclosure Act (HMDA) data covering mortgage originations for primary homes. This analysis does not cover originations for investment properties or second homes.
Just under two-thirds (62.2%) of new mortgages issued in 2023 went to white homebuyers. While that’s a far higher share than any other group, it’s down from 64% in 2022 and 70.4% in 2018. It’s also now more in line with the country’s demographics, as 59.5% of the U.S. population is white (as of 2022, the most recent year for which data is available).
Meanwhile, the share of new mortgages taken out by Hispanic buyers increased to 14% in 2023 from 12.6% in 2022 and 11% in 2018. Black buyers represented 8.7% of new mortgage holders last year—little changed from 8.6% in 2022 but up from 7.1% in 2018. Still, these figures lag demographic trends, as 18.8% of the U.S. population is Hispanic and 12.2% of the population is Black.
Asian buyers took out 8.2% of new mortgages in 2023, unchanged from 2022 but higher than the 6.4% rate in 2018. Asian mortgage holders are tracking slightly ahead of demographic trends, as 5.9% of the U.S. population is Asian.
All in all, people who are Hispanic, Black, Asian or two or more races took out 37.8% of new mortgages last year, up from 36% in 2022 and 29.6% in 2018.
“The pool of homebuyers taking out mortgages is becoming less white because America is becoming more diverse, and many people of color are in their prime homebuying years,” said Redfin Senior Economist Elijah de la Campa. “The racial wage gap, while still sizable, has also been shrinking. That has made homeownership more feasible for some Black and Hispanic people, though they’re still significantly less likely to own homes than white people.”
Hispanic, Black and Asian People Have Seen Larger Income Gains Than White People
The median annual income for Hispanic people in the U.S. was an estimated $69,000 in 2023, up 40.2% from 2018. That’s much larger than the gain for white people, whose median income rose 31% to an estimated $86,000. Black and Asian people also saw bigger increases in estimated incomes, which climbed a respective 34.7% to $54,000 and 36.4% to $114,000.
The racial wage gap remains large, but has shrunk in recent years in part due to a tight labor market. When the labor market is tight, employers are often less selective and look for candidates outside of their networks, which provides opportunities for marginalized communities.
It’s worth noting that the unemployment rate in the Black population has ticked up in recent months.
America Is Becoming More Diverse
White people make up 59.5% of the U.S. population (as of 2022), down from 61.6% in 2018, 69.7% in 2000 and 84.1% in 1970. Meanwhile, people of color have taken up a growing share of the population, with Hispanic people seeing the biggest uptick. They represent 18.8% of the U.S. population, up from 18% in 2018, 12.6% in 2000 and 4.1% in 1970.
The Black share of the population is the exception, stagnating in comparison; at 12.2%, it's little changed from 12.4% in 2018 and 12.1% in 2000, but is up slightly from 11% in 1970.
The number of people in the U.S. who identify as white (a different metric than the share) recently declined for the first time since 1790.
“In addition to lower fertility and immigration, much of this loss is attributable to the continued aging of the white population. Fewer births and more deaths resulted in a natural decrease (more deaths than births) for the 2010s decade, even before the COVID-19 pandemic,” William Frey, a senior fellow at the Brookings Institution, wrote in a 2021 report. “In addition, the rise of multiracial marriages has led to an increase in the number of young people who identify as mixed race rather than white alone. The new census results also show a substantial rise in the number of Americans that indicated belonging to two or more racial groups.”
A Rising Share of Hispanic, Black and Asian People Are of Prime Homebuying Age
More than one in five (21.1%) Hispanic people living in the U.S. are of prime homebuying age (25-34), up from 20.6% in 2018 and 16.5% in 2000. Meanwhile, 13.7% of Black U.S. residents are of prime homebuying age, up from 13.4% in 2018 and 12.6% in 2000. The share has also ticked up among Asian people, to 7% from 6.9% in 2018 and 4.9% in 2000.
But the opposite is true for white people, 54.4% of whom are of prime homebuying age. While that’s a higher share than any other group, it’s down from 56.6% in 2018 and 64.1% in 2000. Please note that the most recent year in this dataset is 2022.
The most common age among white people in the U.S. is 60—far beyond prime homebuying age. That’s roughly double the most common ages of Black and Asian people and five times higher than the most common age of Hispanic people.
White People Are Buying Fewer Homes Than They Used to
White people took out 1,582,643 mortgages in 2023, down 22.1% from a year earlier and down 31.3% from 2018. By comparison, Hispanic people took out 355,757 mortgages, down just 11.1% year over year and down 1.3% from 2018. Asian people took out 209,085 mortgages, down 19.9% year over year and down 0.5% from 2018. And Black people took out 220,410 mortgages, down 19.4% from a year earlier and down 5.7% from 2018.
Home purchases have dropped across the board over the past year due to rising mortgage rates and high home prices, but it’s notable that the declines were more severe among white people.
Most white people already own homes, meaning there’s not a lot of room for growth. Nearly three-quarters (74%) of white people in the U.S. own homes, compared with 62.2% of Asian people, 49.9% of Hispanic people and 45.7% of Black people.
While white people are the most likely to be homeowners, it’s worth noting that their homeownership rate has stagnated in recent years while the homeownership rates for Hispanic, Black and Asian people have climbed—helping to narrow the gap slightly.
To view the full report, including charts and methodology, please visit:
The FED didn’t cut rates and some seemed surprised. Inflation is still an issue, and some seem surprised. Stagflation is now a strong possibility, but some seem surprised. The Treasury department is struggling how to continue to borrow money to feed the debt, but some seem surprised. Housing prices and rents continue to rise, but some seem surprised. Credit card debt keeps setting new records, and yet some seem surprised. Job creation keeps growing, but we have fewer full-time workers than we had prior to covid and some seem surprised. There has yet to be any ruling from the judge dealing with the NAR settlement, and yet some seem surprised. It is very important that each of us stay connected to information we can trust so we don’t get surprised!
More information that can move the market happens this morning with initial and continuing jobless claims, and Friday morning we will see the April Jobs Report, and as we have seen in the past, these numbers can make the markets move! So, pay attention this morning and Friday morning to these numbers.
I wanted to take a minute to congratulate Megan Cloud of San Antonio Texas for be recognized by Scotsman’s Guide as the #41 ranked in dollar volume in the country for female loan originators, and #15 in units closed. Far too often, women in the mortgage industry are not properly recognized for their accomplishments. I met Megan a number of years ago when my wife met her at a convention and told me that Megan could be a superstar in the industry with just a little help. Since I never argue with my wife’s opinion about people, it was important for me to speak with her and understand what her vision was for the future. I believed after speaking with her that she was selling herself short in what was possible.
While I have been fortunate to have worked with some of the top producers in this industry over the years, being part of the Megan Cloud story is a true highlight of a more than 40-year connection to mortgage and real estate! Congratulations Megan, there is so much more you can achieve, as long as you believe!
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LendingTree surveyed 2,000 people and found that common causes of friction between landlords and renters include maintenance issues, poor communication and a lack of professionalism. We also found that a third of renters say they’ve been discriminated against based on factors like race and age. Here's a closer look at our findings.
You can check out our full report here: https://www.lendingtree.com/home/mortgage/landlord-survey/
LendingTree's Senior Economist and report author, Jacob Channel, had this to say.
"If you’re being discriminated against because of your race, immediately reach out to a local tenant advocacy group, local housing authority or the Department of Housing and Urban Development and ask for help. If a landlord is found guilty of discrimination based on something like race, they may be required to pay for the costs you incurred while you found another place to live."
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