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This Old House - Do-it-Yourself

Real Estate Marketing and Staging Tips for 2018

Written by Posted On Friday, 09 February 2018 01:08

A house has somehow been constructed on a lot that is designed to look exactly like a gargantuan laptop computer. A FOR SALE sign is posted out front of it.

It doesn’t matter if it is a buyer’s market or a seller’s market, no matter how the trends in the market are projected to pan out for the year, all properties that are for sale on the market need to be staged. Staging is what sets one home in a neighborhood apart from the next with similar features and amenities.

While some investors choose to stay completely unattached to a property while they are viewing, anyone who is buying a home to live in wants to get that homey feeling when they are walking through it. It’s hard to appeal to each and every potential buyer that will walk through a home, but realtors should consider each of these tips when staging a residential property for sale in 2018.

Parts of the House That Can Be Staged

There are so many different areas of a residential property that can be staged to appear welcoming and organized. The entire key to staging is to help the interested party imagine how space would function and what it would look like when it was lived in. The staging should always highlight the best features of the property while toning down the drawbacks.

There are plenty of areas that can become a focal point. The living room, dining room, kitchen, and master bedroom are all popular areas where attention is placed. Unfortunately, many people focus on the living areas and don’t pay attention to how extra bedrooms can function to a buyer. Leaving garage doors open can also help to show off an organized or finished garage, which is a major plus for many buyers. Getting the door itself serviced by a company like AAA Garage Door, Inc. is a good idea as well. Outdoor patios, pool decks, planters, and sunrooms are all other areas that should not be left out for staging.

Decide on Partial or Complete Staging

The more attention you place on a home before it hits the market, the quicker the home is going to sell. This is what past sales reports have demonstrated. This is why making the decision between partially or completely staging a home is important. If you are selling a vacant property, complete staging packages are a must.

If, however, you plan on keeping your existing furniture in a home, you may need to add to what you already have, which becomes a challenge to designers who specialize in prepping real estate for sale. You will need to consider budget and decide if completely staging the home will get you enough over ask to pay for the expense.

It Is Crucial to Consider 2018 Design Trends

Interior designers always know what is going to be on-trend before the time even comes. That is because they have seen the production of home furnishings and paints that will be released for the next season in advance. In 2018, the trends are shifting from gray to more of cream beige and crisp whites. Add in a pop of bright color throughout and some shiny metallics and your home will be on-trend.

If you are more worried about flooring and kitchen fixings, know that each will go a long way. Trends have not changed with carpeting. For staging purposes, it is wise to change out flooring in the main living area to wood or even faux wood. This is one of those trends that is not anticipated to change.

If you do your staging right, your home will sell for more and it will sit for less time. You are looking for the perfect combination of personal touch, comfort, and refinement. As long as you consider what trends show that the buyers are looking for, you should not have a problem attracting attention.

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