HOAs need to embrace younger professionals. The world has changed since the idea of the HOA was invented. There are several advantages to recruiting younger people like Millennials for the job. If you don't, you could miss out on some of the insights they bring to the table. So if you run an HOA or are in charge of hiring for it, here is what you should know about these younger professionals:
Social Media
Social media is becoming more popular than ever. It is also becoming essential to every organization on the planet. Long gone are the days when you could coast off of a few flyers and meetups each month. Today, you need to constantly be telling your story on social media.
Millennials and younger people understand and use social media every day. They can help your HOA get more exposure. This helps increase the fees and success you will have in making your neighborhood amazing. In addition, they have the knowledge to respond to social media scandals so if there is any negative press they can help redirect it faster and get the heat off of your HOA.
Technology and Websites
Your HOA website will make a huge first impression to visitors. They will want to feel friendly, safe, and fun. If your site does not give off that impression, it could have a negative effect on your ability to bring in new and better homeowners.
The younger generations have grown up with technology. While you or your current team might be using technology and the internet frequently, you can probably remember a time when it didn't even exist. They can't. For them, it is simply part of their reality. And that is the case for your potential homeowners as well. Speaking of which:
Homeowners are Younger
There are now homeowners that are not even Millennials. Instead, they are part of the Generation "Z." Being able to connect to these newer homeowners will be more difficult if you don't have young people on the team.
When bringing in younger professionals for your HOA, be sure to turn over every rock. Use technology at your advantage as you can find them and bring them on board quick. Make sure you are using a mobile ats, social media, and a website promotion for a comprehensive strategy.
Different Standards of Living
Younger professionals don't need as much money or perks as older members. They don't have as many responsibilities or bills yet. Thus, while they need to be compensated for their performance, they can get by on less. Simple things like reduced housing or stipends could be enough to lure them in. You can even try internships.
Creative Insights
A younger mind simply works differently. They have certain creative connections that are happening. Their sharper thinking can bring fresh insights into your company that were not on your radar in the first place.
Variation of Ages
It never hurts to have more age variations in your HOA. With a mix of older, younger, and middle age professionals, you enjoy a lot of advantages. You can reach prospects all across the board. Plus, you never know what ideas could come up during brainstorming when you have everyone in the same room together.
Less Bad Habits
While you might think it is a benefit to hire someone with a lot of experience in HOAs, it might not be the case. Younger professionals will have developed less bad habits at other places. This makes it easier to train them on the way you do things.
When it comes to HOAs, they can get a bad rap in the media sometimes. However, you can help reverse this trend in your own HOA. You can hire younger people and enjoy the increased insight and energy they bring to the table. That way, you can set your organization up for success in the long run and not just the short term.
