The real estate industry is extremely competitive regardless if you specialize in commercial or residential property selling. For this reason large real estate companies can put a lot of money into marketing both traditionally and digitally. Building links can allow a real estate company to rise to the top of the search engine results helping them increase leads which in turn can increase overall sales. Closing a few extra deals weekly can add up over the course of the year making the company as successful as they have ever been. The following are tips to help a real estate based business to surpass their competitors through building links.
Research Competitors Backlinks
Understanding where your competitors have built links can help you catch up to them quickly. This can help clear up which websites take content that has a company link which can be very valuable. Targeting keywords that your competition has less of a firm grasp on can be another way to outrank them on the search engine. While you should see what your competitors are doing this should not define your entire campaign. Understanding what you are up against is the most important thing that can be learned before creating a linkbuilding strategy.
Create Great Content To Be Linked Back To
The company blog can help attract backlinks if you create great content that can be used as an industry resource. Writers frequently look for well-written articles to help clarify their points so making your content high quality on the blog could attract backlinks indefinitely as long as the resource stays relevant. If a resource is outdated you can update it in order to match what the current real estate market is performing. Trying different types of content like a graphic or video can also help build links back to the site. Do not alienate one part of your demographic due to limiting the types of content that the company produces.
Brand Mentions Help!
Unlinked brand mentions can be a big help when trying to boost your search engine marketing plan. The most important thing about this is that this can help you avoid any Google penalties due to building links. There are sites that accept payment for posts that can be deindexed as well as links on there actually doing harm to the rankings of the website. The company then has to disavow the link or incur the penalty which can lead a company to get deindexed. Brand mentions eliminate this possibility but quality content still needs to be created for these posts.
Target Local Keywords
Unless you are running a nationwide real estate company you need to start targeting local keywords. These could even be nicknames for certain areas that are not the name of the city. Take the time to see how many homes or properties are for sale in each then create a plan. You do not want to lose out on a specific area simply because you did not build any links with keywords related to the area.
Ranking first on search engines can take a real estate business to new heights and dominate their competition. Start building links today to see how much it can impact your business in a positive way.
